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    He Has Accelerated The Expansion Of The Sales Network.

    2010/10/28 10:31:00 101

    YOUNGOR

      

    Sales of Western-style clothes are at home.

    Men's wear

    Hinur, second of the listed company, will be landing on the small board tomorrow.

    Under the background that domestic consumption is increasingly becoming the driving force of economic growth, the industry has paid more attention to its own brand and the expansion of domestic sales network.

    Haitong Securities Research Report even gave a reference price of 28.40 to 31.95 yuan.


    Judging from the total revenue of clothing business, in 2009, he was ranked in YOUNGOR.

    Wedding bird

    Li Lang,

    Chinese fir

    After the stock and Dayang's creation, Hinur ranked second among the listed companies in terms of the income of his suits.

    The company's total revenue in 2009 was 849 million yuan, and its net profit reached 111 million yuan. Currently, men's clothing market share ranks first in four provinces in Shandong, Hebei, Henan and Shanxi.

    Future Ltd plans to open 10 flagship stores and 36 Direct stores, adding 50 new stores each year.


    Behind the company's expansion strategy is strong brand support.

    In recent years, a series of marketing initiatives such as "lifelong free dry cleaning" and "three piece sets" have greatly enhanced the brand image of the company.


    Haitong Securities Research Report believes that with the development of Sino domestic sales, its gross margin has a larger room for improvement. In the first half of 2010, the proportion of domestic and foreign sales revenue was 81% and 19%, while gross margins were 48.2% and 10.1% respectively. The company raised funds will further be used for the construction of the marketing network and increase the proportion of direct sales. In the first half of 2010, the gross profit margins of the company's Direct stores and franchisees were 65.9% and 42%, much higher than the comprehensive level of the company.

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