Traditional Clothing Sales Channel Was Impacted By &Nbsp; Increased Network Sales Trend.

2010/10/28 10:19:00 93

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According to the monitoring data of the relevant agencies, China has been in the past ten years.

clothing

Production and sales both rank first in the world, and sales increase year by year, accounting for more than 10% of China's total retail sales.

Entering the 2008, China's garment industry retail channels are constantly adjusting to innovation, pformation and upgrading, and clothing brands continue to strengthen the direct channel, joint venture, trusteeship, online shopping, group buying and other new channel models.

At the same time, traditional fashion dealer agents and franchisers have been constantly impacted.

In this context, dealers also need to adapt to the development of the industry and constantly adjust, and "on-line touches" is undoubtedly an important way for online shoppers to seize 300 million online shoppers at low cost and quickly.

Sample survey data show that: now many open

Shop

Nearly 50% of sellers are offline stores, relying on offline stores to synchronize online stores, so as to expand the buyer's order resources in the region and beyond.

In this regard, analysts pointed out: take the "entity + net sales" mode of clothing dealers, especially large.

Shopping mall

The department stores rely on the purchasing platform and supply chain support of brand manufacturers, and have an obvious advantage in e-commerce, brand, user, promotion channel and after-sales service. But they are also faced with the threat of unequal price under online and offline, which is easy to impact the existing channel circulation and price system.