Liao Bin: Let Dealers And Brands Achieve Perfect Combination.
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Garment industry
The discussion of popular topics such as "network retail", "network channel", "online shopping" and so on, has undoubtedly become a major point of this summit.
In particular, China's leading department store listed company -- Yintai department store.
"Hundreds of millions of investment scale business companies, nearly 500 people's operation team, nearly 300.
brand
The B2C platform of 40 thousand commodities from preparation to formally launched trial marketing is a gigantic project. "Liao Bin, a proud fellow, took part in this event and had a heated collision with several other industry elites in the interactive forum. He put forward valuable opinions and opinions around creating a strong dealer brand.
Liao Bin thinks that the mall has invested a lot of energy and manpower and financial resources for its own development. It also tries to bring some convenience to agents. The contradiction between shopping malls and brands can be solved.
If this relationship is done well, it will be a good combination.
He pointed out that distributors and brands are also a combination, dealers also give brands a lot of things, brands also give dealers a lot of growth momentum.
If distributors want to do sales work for clothing brand, or regional agents, join, or create a brand by themselves, they must fully understand the consumption environment in this area and choose the right brand.
Choosing a brand is very important as a distributor.
The brand is good or appropriate, and there will be a judgement in different regions.
Liao has set up B2B clothing e-commerce website -- China clothing network (efu.com.cn), B2C clothing e-commerce website -- clothing net, has nearly 10 years of clothing industry e-commerce experience.
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