Zhejiang Pioneered The "One Town, One Station" Rural Informatization Innovation Mode
In China's rural areas, broadcasting has been the most popular mass media for decades.
Almost every township has a broadcasting station. Every day through this broadcast station, news events are regularly broadcast to every family in the town.
Here, radio and television are the main channels for farmers to get outside information.
And now, with
Internet
With the development of agriculture, farmers rely solely on radio and television to acquire information.
Recently, with the popularity of Internet and computers, more and more people's lives have changed because of e-commerce.
Most of these changes happen in cities, and most of the Internet companies and e-commerce enterprises also focus on the urban market.
With the sustained and stable development of China's rural economy and the importance of the country's rural informatization construction, the rural e-commerce market, once neglected, will be activated, and the huge market potential will bring new opportunities to many enterprises.
According to statistics, China's rural Internet and information services are developing rapidly. 98% of the townships in China can access the Internet, and 95% of the villages and towns pass broadband. 27 provinces have already realized the Internet access in rural areas.
As of June 2010, the number of Internet users in China's rural areas reached 115 million 80 thousand, accounting for 27.4% of the total Internet users, and 7.7% in the half year.
Now, in the city
Electronic Commerce
At the same time, with the rapid development, the development of e-commerce in rural areas is also growing.
Along with the vigorous "home appliances to the countryside", with the gradual popularization and popularization of computers in rural areas, insiders predict that the rural Internet, especially e-commerce, will explode in the next few years.
Zhejiang's innovation mode grabs the domestic countryside
Promotion of information technology
Commanding elevation
Click a mouse to sign millions of agreements. You can know the autumn harvest of agriculture without a long distance.
In Zhejiang, the construction of rural informatization has shown the trend of occupying the commanding heights of the country.
The 66 villages and towns pilot project was built into the "era Pioneer Rural Information Integrated Service Platform", and 965 administrative villages, more than 8000 enterprises and more than 600 farmhouses were joined.
We will publish policies on township culture, geographical advantages and investment promotion, and set up a special topic for enterprises and specialties. This platform will serve Zhejiang's "massive economy" and become a new window for becoming rich in agriculture, rural areas and farmers.
It is reported that in 2009, the CPC Zhejiang provincial Party Committee Organization Department, on the basis of the long distance party education system in the whole province, according to the important instructions of "the party members were educated and benefited from farmers" in the CPC Central Committee, jointly launched the "three vertical and one horizontal" rural informatization strategy with the Zhejiang Provincial Commission of letters, agriculture department, Zhejiang Telecom and net Sheng business treasure, and set up the "era Pioneer Rural Information Integrated Service Platform" - "9191.cn" website.
The reporter learned from NPC deputy and general manager of Zhejiang Telecom Zhang Xinjian: "the era pioneer, the rural information integrated service platform" is guided by the idea of "three vertical and one horizontal, internal and external integration", focusing on township government and grass-roots party members to do well in government affairs, doing business around the rural enterprises and township economy, serving the people's livelihood around the rural areas, and building a bridge linking the information communication between urban and rural areas.
The platform is divided into two levels: the upper layer is the three vertical network of government affairs, commerce and services; the lower level is a "horizontal" comprehensive portal with township as the basic unit, which is composed of the internal grass-roots administrative management system and the externally displayed Township websites.
Regarding this, Zhang Zhouping, Assistant Research Fellow of the China Electronic Commerce Research Center, pointed out after careful study of "rural China" (9191.cn): the website structure "both inside and outside" and "crisscross clarity" reflect the very advanced and practical ideas of rural Internet.
Mode innovation leads the whole country, and informatization benefits many parties.
Undoubtedly, the "one town, one stop mode" in Zhejiang has opened a window for the country's new rural construction and set an example.
"Strive to achieve full coverage of all towns in Zhejiang by 2011.
Farmers can also become Internet users who are familiar with Internet applications, and they can also enjoy information convenience and good benefits in the networked age.
Yao Zhiwen, Vice Minister of the Zhejiang provincial Party Committee Organization Department, told reporters that the completion of the rural information integrated service platform will directly serve Zhejiang's "lump economy" with the town as the foothold and thus become rich farmers.
Li Zengtu, the Red Globe vineyard in Jiande, originally had to publish information on grape supply on the public website of Xin'An river.
"The comprehensive information service platform of dry town has set up a free information distribution area for my grapes, which is directly linked to 9191.cn in rural China."
Li Zengtu told reporters that his grape sales have improved very well.
Many distant guests saw information on the Internet and picked grapes by themselves.
Ningbo Xiangshan County Xizhou town uploaded the local natural scenery to the "rural China" website. Many tourists came to this surprise, and they were surprised: "I never expected that the information in the mountain area is passing so fast that the information on the Internet is very detailed. We are very convenient to follow the information provided by ourselves."
Mao Xiangshui, Secretary of the Party committee of Xintang Bian Town, located at the junction of Zhejiang and Jiangxi Province, told reporters that through the grass-roots government administration system of the township portal website, the document pfer system at the township level extended to the village level, which effectively improved the work efficiency and service level of the township.
"Before we collected the archives of the people's feelings are paper, now all information, update and preservation are very convenient, improve efficiency; and now every work of village cadres should record online, effectively promoting the work style of cadres."
Mao Xiangshui said.
"Network to the countryside" helps farmers become rich and become a new highlight in building a new socialist countryside.
According to the reporter, this year's central document No.1 calls for active support for the construction of Rural Telecommunications and Internet infrastructure and the improvement of comprehensive information service system in rural areas, which is the most direct expression of rural informatization construction.
Obviously, the Internet has gone to the countryside and has become the trend of the people. It has become a magic weapon for the masses of people far away from the city to get rich.
Statistics show that the rural informatization construction in Zhejiang has taken the lead in the whole country.
The province's broadband administrative villages totaled 31528, and the administrative villages had a broadband rate of 95.72%.
International and telecom broadband IP metropolitan area networks and broadband access networks have covered all counties (cities) and townships in the province.
By the end of 2008, the popularity rate of rural broadband population in Zhejiang was 9.4%, far higher than that of 6.4% nationwide.
It is generally believed that when every farmer benefits from the benefits brought by the Internet, the development of China's rural economy will be broader and China's economy will become even more advanced.
The rural market is a gold mine with unlimited potential.
Yao Zhiwen, Vice Minister of the Zhejiang provincial Party Committee Organization Department, said: "the new rural construction in Zhejiang is not just the concept of building houses and roads. We are looking for more space.
Through the Internet, the countryside can jump out of its limitations, reach out to the larger world and seek new development.
The substance of the new rural construction will have a new promotion, and the road of farmers becoming rich will be broader.
At present, it is a strong opportunity to vigorously promote the construction of information technology in rural areas and accelerate the development of broadband networks in rural areas. The state should co-ordinate long-term planning.
Zhang Xinjian, general manager of Zhejiang Telecom and known as "China's rural Internet first person", said: "whether in the rural broadband rate or in the rural information service level, Zhejiang has taken the lead in the whole country, coupled with the economic details and cultural details of Zhejiang. At present, Zhejiang rural areas have begun to show signs of rural information application."
In this regard, Zhang Zhouping, Assistant Research Fellow of the China Electronic Commerce Research Center, predicted that the new mode of rural e-commerce development pioneered by Zhejiang, the "one town, one stop" mode, is undoubtedly the "inner to the right" service function of the township grassroots organizations in China in the information age. It is also an "external service" for displaying the image and attracting foreign investment to the outside world. It has become a typical example of China's rural informatization construction and rural Internet development.
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