Traditional Promotion Mode Is Out Of Date &Nbsp; How To Increase Sales Promotion?

Some people say that sales promotion can boost the sales volume of the market. It is a sharp weapon for the clothing brand to open up the market, and also a magic weapon for the terminal to expand its sales volume. However, after several years of rip off between brands and terminals, sales promotion as a means of clothing sales has gradually lost its power. Your discount, my gift giving, the same way, and the lack of new theme of activity have made consumers feel numb for promotional activities. How can we promote sales success?

Promotion methods should be combined with the actual situation to promote sales.

Sales promotion includes buying gifts, discounts, joint promotions, thematic promotions, and on-site. Try them on? , consumption scorecard, cash return, limited time rush to buy, community promotion, special price promotion and so on.

These promotional activities have their own advantages and their own advantages. shortcoming 。 How to use these promotional methods flexibly depends on many factors such as local consumption environment, customs and habits. In addition, these promotional activities can not be copied completely. Terminal providers should formulate effective promotion methods according to their consumption characteristics. If the site is tried on, it will be satisfactory in the south. Effect In the north, it may end in cold water. Therefore, in line with local conditions, we can make good promotional activities.

Being cheap is a major feature of consumers. Therefore, we should give full consideration to this aspect when we do sales promotion, and the intensity of sales promotion will make the sales promotion successful. On the one hand, the brand has achieved the effect of publicizing the brand image through activities; on the other hand, through such activities, the market has been opened rapidly, laying a good foundation for subsequent business.

Sales of autumn and winter clothing must be mastered.

First, the production of promotion plan.

Generally speaking, a basic promotion plan should include the following contents at least.

Foreword: mainly refers to simple market background analysis, market dynamics and so on.

Promotion time: generally it is arranged before a specific holiday day, mainly considering the factors such as weekend and holiday length, etc., and according to the size of promotion expenses, the cycle of activities is arranged flexibly.

Promotion place: terminal business's own terminal store

The purpose of sales promotion: we must always have a goal in doing business. Sales promotion is definitely a prediction purpose. What kind of results does terminal promotional activities want to achieve in order to increase sales volume or to curb competitors? This is a must in making plans.

Sales promotion theme: the theme is the key and core that should be expressed in promotional activities, so that promotional activities can be effectively spread. The theme should be concise and concise, which can effectively attract consumers and facilitate publicity.

Promotion content: This is the core part of promotion. What is the specific content of this promotion activity and what method is adopted? It must be clearly described in the plan.

Implementation steps: such as the display method of gifts, promotion of POP display methods, etc., in detail, you can also create a calendar, arrange the production cycle of gifts, etc., so as to carry out promotional activities in a timely manner.

Two, promotion execution

The implementation of sales promotion is very critical. Different execution of the same store is really different. It would be better if there were some advertising matches. If you do some advertising with the media, you can attract popularity. In the implementation of sales promotion, the terminal business should first divide the system of the executive personnel into a system. Only when each staff member has clear functions can the sales promotion be arranged in an orderly way. Otherwise, if people encounter more people and the management is chaotic, the sales promotion effect will be greatly discounted, and the expected goal can not be achieved.

　　 Three. Feedback from promotional activities.

The specific effect of a promotion has the final say of the market. After the activity is completed, the terminal operators collect information in a variety of ways in time, analyze the effect and summarize the problems, so that they can be corrected in the next execution, which will help improve the promotion level of the terminal operators.