Garment Industry: The Rapid Rise Of Stylized Brand Led By Design

From the brand hosting situation of the 36 International Conference on Fashion Week held in China recently, we can see that the processing trade brand which has long dominated the garment industry is no longer the mainstream of the market. The stylized brand led by design is rapidly rising and developing, which brings vitality to the spanformation and development of traditional industries.

At the 2011 spring summer series of China Fashion Week held recently, the designer's main event became the biggest highlight. With the total number of meetings decreasing, the number of designers involved has increased to 34. Many designers have brought a unique press conference to create brand image.

In October 25th, the NE TIGER, a highly customized fashion brand founded by designer Zhang Zhifeng, was released. This 18 year old designer brand has shown a blend of ancient and modern fine Chinese and Western clothes, trying to create a noble and elegant visual feast for the audience. Over the next few days, dozens of Ding Yong's "dresses" conference, Zhao Huizhou's "EACHWAY" press conference and Liu Xing's "mystery" and so on will be held in dozens of brand clothing launches made by domestic excellent designers to focus on the fashion trend and display fashion ideas.

It is understood that these established brand designers have developed rapidly in recent years. Taking "riddle" as an example, after 7 years of experience, the brand has reached the scale of 2 million garments, 600 stores and 300 million yuan a year. Lu Mengwei, director of operations center, told reporters: "at first, we found that there was a lack of costumes in storytelling style, and this design style could make the costumes more vivid and give them vitality, so we decided to design costumes with theme stories." Accurate design ideas, so that "riddle" quickly become a well-known brand of professional women.

The young cashmere one brand, Zhejiang Mi Huang, reflects the rise of the new generation of leading brands and the comprehensive upgrading of China's clothing design in many categories and fields. The brand has hired the young designer of Qi Ding, the highest award of fashion design in China, as the artistic director of the Golden Summit. He persisted in the fashion design concept, broke the traditional cashmere style and design ideas, designed the strength to enhance the real value of cashmere, and joined the SWAROVSKI global design force to create the world famous brand series, leading the fashion trend of Chinese cashmere fashion. "To grasp the popular personalized design has benefited the emperor." According to the relevant person in charge of MI Huang, at present, MI Huang has entered more than 500 high-end shopping malls in the country, and its sales network has been distributed in more than 20 provinces and municipalities. The key market has jumped to the top three of the industry, with an annual growth rate of 30% to 50%.

According to the responsible person of the Fashion Week Organizing Committee, the 13 week of fashion week was launched. The initial focus was on the need for international integration and brand promotion for the garment industry. Today, exhibitors clothing brands have begun to market, specialization, service and diversification. "In particular, the international financial crisis has brought impact to a large number of small and medium-sized foreign trade garment enterprises, as well as providing opportunities for spanformation and upgrading. More enterprises are moving towards personalized and independent brands to ensure their living space." Today, with the increasing popularity of famous brands, brand becoming more personalized and fashionable, the design oriented brand is easier to get consumers' favor. For garment enterprises, insisting on product development and innovation, forming brand style and constantly satisfying the psychological needs of consumers will be a powerful guarantee for enterprises to enhance their competitiveness.