Bosideng: Brand Enters The Era Of "Fast Fashion"

Fashion is

The original power.

There is no shortage of hardworking and sweat. What we lack is devotion and wisdom. What is lacking is the excavation and cultivation of the intrinsic value of the brand.

Respect and self confidence.

Almost no one denies that China is

The biggest manufacturers, consumers and exporters, but an embarrassing fact is that Chinese clothing has not yet been recognized as an international brand in the global fashion industry.

In the face of "European style and beautiful rain", Chinese brands generally lack the imagination and creativity of talented people. This is the biggest obstacle to win the brand premium in the future.

Establishing a strategy for pformation of four seasons products "

"Today,"

"People will naturally think of" Bosideng ". Bosideng successfully occupies the customer's mental resources of the" cold proof clothing King ".

But seasonal products are single, and market profitability is obviously affected by climate.

Bosideng's goal is to create famous brands and promote industry and serve the country. In recent years, Bosideng has actively promoted the development of the four seasons.

Brand innovation is undoubtedly an important factor in opening up the market.

To break the pattern of single product and single pattern, from market incubation brand to brand creation market, we must create brand culture and personality brand that penetrates the target consumer's heart, and make new communication through patience and lasting interaction.

Positioning directly into the customer's mind.

As a result, Bosideng established the strategy of four seasons product pformation, strengthened the combination of product structure adjustment and brand optimization, and promoted the horizontal extension of non seasonal products from down garments to men's wear and women's clothing with many brands, professionalism and internationalization, constantly developing brand vitality.

Today, for the younger generation, we can think of Bosideng, and even the first thing we should think of is not only feather clothing.

Bosideng will fully integrate its brand style positioning, design research and development, and channel access to meet the needs of consumers at all levels.

Brand innovation is a long marathon without endurance and patience.

We believe that there will be miracles in dreams, and perseverance towards the established goals will surely result in good results.

Facing the new fashion of fast fashion for many years, Bosideng adheres to customer value orientation, with "national, fashion and future" as its emotional appeal, constantly strengthens Bosideng brand culture cultivation and product research and design input, and finds a fine balance between aesthetic appreciation and market demand.

Bosideng's success in T and market is enough to show that imaginative creative design can achieve excellent brand. Fashion oriented brand can become a leader in the pformation and upgrading of garment industry.

stay

When international brands enter the Chinese market, the excellent business models such as "fast fashion" have been introduced in a large number, and the road of difficult industrial upgrading has been in existence.

In front of enterprises.

Fortunately, Chinese clothing has been competing with international brands and competing closely, and has also gained the opportunity to learn these excellent brand management ideas and marketing practices at close range.

The pformation and upgrading of Bosideng is not to imitate the details in detail, but to seek the combination point of products and brands, enterprises and industries, and grow into a brand with vitality and responsibility.

For this reason,

We have opened the curtain of pformation and upgrading, focusing on business refinement and industrial chain integration.

At present, Bosideng has begun to pform and upgrade traditional industries with network information technology and e-commerce platform, and create a comprehensive supply chain with fast response and effective execution.

In the manufacturing, export processing, warehousing and logistics, marketing services and other links, ERP informatization project is fully introduced.

To test the water e-commerce and expand diversified sales channels, the flagship store and self built brand official website have been set up in Taobao, and sales volume has reached 39 million 500 thousand yuan last year.