Custom - Shang Pin - Life Zhang Yi Hua 2011 Spring And Summer Fashion Releases

Qingdao

Zhang Yihua in

fashion

The Plaza is China International.

Zhou presented a new custom called "Taklimakan".

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Zhang Yi Hua

Zhang Yihua said that China International Fashion Week was a group meeting. I came to compete with top ten designers in order to enhance the overall strength of the brand.

Beijing's powerful resources and information have benefited me and saved energy for my brand's future growth.

Zhang Yihua's YH:ZH in Qingdao is a household custom brand. Every night, the hosts of Qingdao news and life online are provided by YH:ZH.

With the idea of serving the individual as the focus of the custom made women's clothing, we have ushered in countless repeat customers over the past ten years.

They not only work hard, but also make clothes with emotion.

Zhang Yihua said that the spirit of improving technology has penetrated into the bone marrow of the whole team.

The clothing of the press conference has been poured into the whole group with great effort and effort. They put their feelings into clothes, and each quilt and every wrinkle are striving for perfection.

More than 50 sets of costumes attended by the show were pported to Beijing by vertical hanging pportation after finishing in Qingdao.

First, what inspiration did this conference come from? What kind of creativity did you bring to it?

Zhang Yihua said that the design inspiration came from a sentimentally attached to the beautiful scenery and the customs of Xinjiang.

A dream of the Taklimakan Desert, red willow and poplar forest...

Once again, in the designer's line of vision.

The flexibility of red willow, the upright and persistent of Populus euphratica, the tolerance and exquisite of golden desert, and the Tarim River, which flows quietly in this land.

For many years Zhang Yihua has made a costume for a large client in Xinjiang. She has been striving for perfection in her work. She has gone to Xinjiang many times, and the desert and Populus euphratica forest have left unforgettable impression on her.

Today, Zhang Yihua finally turned his dream into reality.

Those feelings from the depths of the soul are the most moving and shocking people, making them a sense of perception.

Let the audience feel fresh, aesthetic works, is creative.

The fabric is light and elegant silk, with a little luster and soft satin and pure cotton lace, which makes the fashion show low-key luxury.

The plate type is mainly made up of vertical cutting, simple and smooth, ergonomics and comfort.

According to the characteristics of women of different ages, the most beautiful aspect of women can be shown.

The details of brand logo, such as leopard pattern, lining and packaging, make it one of the clothing kingdom.

Two. Which elements of your work are used in Xinjiang?

In the whole work release, Xinjiang's local customs and regional culture is a kind of emotional guidance. Its biggest impact on the conference is not the specific decoration, but its culture reflects Zhang Yihua's deep pursuit of beauty and nature. The nature of the unity of nature and human nature is fascinating, and these feelings stimulate her creation.

This exhibition has three series: 1.

2, the charm of the sea.

3, bright and fantastic.

The style of the work still inherited the simple and elegant style of the brand.

The beauty of the dress is permeated with the metal accessories full of strength and luxury. In the elegance of the suit, the detail of the bright line is emphasized. Bright orange, restrained nude color and distinct level make the fashion more sexy and intelligent in the simplicity.

The whole work is more vivid because of its poetic flavor and freedom.

YH:ZH absorbs the essence of the world's clothing culture with an open vision, a tolerant attitude and a unique perspective. The idea of carving a piece of art to accomplish a unique Chinese dress is also the luxury dream pursued by YH:ZH's advanced customization.

Three, I believe you must have the most appreciative designer, will you be influenced by your brand design concept? What is the concept of YH:ZH?

Zhang Yihua appreciates Karl Lagerfeld, appreciates Chanel, appreciates Guo Pei, Liang Zi, Ceng Fengfei, and appreciates talented designers who insist on their own character and style.

She said, "their influence on me is more moral.

YH:ZH's brand style is simple and sexy. Maybe I will be influenced by works of the same period in different periods, but I also hope that I will stick to my fashion ideals as well as all these design masters.

"Customization, quality and life" is the brand concept of YH:ZH's advanced customization: she emphasizes that luxury is not the stack of high-end fabrics, but comes from respect for life. With the love of life, we design and produce a number of advanced custom garments with the attitude of creating works of art.

No complex, arrogant, luxurious, concise and clear lines, exquisite workmanship details to show the designer's understanding of clothing, the most low-key attitude to show the noblest sentiment.

Four, please describe the difference between YH:ZH advanced customization and other designer brands.

Zhang Yihua said, this may be difficult to sum up, every designer brand has its own style and characteristics.

"Low-key luxury" is the brand concept of YH:ZH.

Since its birth, YH:ZH brand has received much attention, and has been widely recognized and has many domestic high-end customers.

So I want my brand to have both its own style and international aesthetic interest.

YHZH is positioned as an elegant, intelligent and fashionable urban woman aged 25 to 45.

The style is rigorous, not boring, individualized and not overly publicized. It highlights the integration of detail outline and the collocation between clothing and color, so as to interpret women's spiritual world and cultural connotations.

The design pursues humanization, spiritually and fashion.

Five, what is the next development plan for the brand?

Phoenix tree has attracted Golden Phoenix. After more than ten years of hard work, YH:ZH has accumulated rich experience and a steady number of high-end customer groups in the field of women's clothing customization.

Now YH:ZH has been working with Qingdao red collar group to expand the share of women's clothing.

Speaking of the future development of the brand, Zhang Yihua said, on the one hand, our advanced customization series will continue to develop high-end market. With the good reputation of the brand, we will develop more high-end customers and make fashion for more social celebrities.

On the other hand, we will not exclude the premise of ensuring the healthy development of advanced customization, we should also develop the fashion sub card and take the fast fashion line, so that every new half of the month will be listed.

The batch production of garments and the absorption of franchisees will be the development direction in the future.