Application Of New Fabrics To Boost Industry'S Rapid Development

"This year, textile enterprises will further accelerate their pace of stabilization and recovery. At this time, holding exhibitions can play a better role in building platforms and bridges for textile enterprises."

China Council for the Promotion of International Trade

Reporters at the exhibition saw that the women's clothing silk of Huzhou exhibition group, the printed fabric of Shaoxing Yuecheng exhibition group and some low carbon environmental protection innovative fabrics were welcomed by many Chinese and foreign businessmen.

"In fact, the fabric determines the grade of clothing from a certain angle, and determines the market trend of clothing."

Cai Yihui, director of brand design, said.

In her view, the fabric is the most direct embodiment of clothing competitiveness to a large extent.

"It can be said that after the baptism of the international financial crisis, the domestic and foreign exhibitors are more concerned with the research and development of new fibers, new technologies and continuous exploration in product design and innovation."

Cai Yihui thinks, "choosing fabric is another important point, that is," fashion ", without the fashion, women's fabric will lose the meaning of existence, and fashion needs to be realized through scientific and technological innovation. Women's fabric enterprises should seize the initiative in the market, and we must pay attention to the innovative research and development of products.

The reporter has learned that some of the current fabric enterprises mainly focus on the domestic market, and some of them mainly attack the international market. However, no matter how the proportion of domestic and foreign trade in the enterprise is, the interpenetration between the internal and external markets is a foregone conclusion.

Chai Fangjun, general manager of Shanghai Ding Tian Textile Co., Ltd. said that only by continuous innovation can enterprises take the lead in the competition.

"This innovation is not only a product innovation, but also a system, process, service and cultural innovation."

Chai Fangjun said that by taking the high-end and differentiated product lines, the jacquard fabric of Tian Tian textile has been firmly in the dominant position in the market competition.

The competition in the fabric industry is on the surface of market competition, in essence, technology and product competition, and also the best embodiment of enterprise's innovation ability.

Zhang Yongchun, deputy general manager of Shishi port dyeing and finishing Weaving Co., Ltd., said: "simply by expanding production and sales of existing products without making efforts to innovate products and enhance value-added products, enterprises will be eliminated by the market."

Over the past few years, Hong Kong's company has taken about 5% of its sales revenue annually for research team building and product development, effectively promoting the optimization of product mix.

In addition, the exhibition also shows the exhibitors' exclusive display for the professional audience according to customer demand and market trend.

Zhejiang Weixing industrial development Limited by Share Ltd, based on the classification of customer products, developed accessories suitable for different clothing categories, such as business men's wear, casual wear and sportswear. These products take into account the matching, color, material, durability, environmental protection, and even the quality, effect and cost of customer garments, which are favored by many customers.

In this regard, we can see many environment-friendly textiles and personally experience the green and low carbon environmental protection concept. The China textile industry association responsible person said that China's textile industry has been upgrading the industry's industrial concentration and integrated innovation degree from the past cost oriented to the value oriented pformation. Xu Yingxin believes that China's textile industry is now in the process of changing from a big textile nation to a strong textile country. In this process, the industry level must be improved. The upgrading of the industry must make the enterprises design and sell more and more shares on both sides of the industrial chain smile curve. Xu Ying said, "the organizers hope that the exhibition can always walk in front of exhibitors and buyers, so that the fabric exhibition will really play the role of the industry vane and lead the enterprises to open up the market." at the exhibition, the "technological innovation space exhibition area" is particularly eye-catching.