Fuda Machinery Borrows Network Platform To Open Up International Market

October 29th, Fujian Fuda

"From its establishment to the present, Fu Da machinery has gone through more than 10 years of ups and downs.

Let it take its course.

In the eyes of Ke Xian, his "succession" process is very natural: from the beginning of knowledge, he has been exposed to all those mechanical parts all day long. During his schooling, he often used spare time to think about those machine parts. When he was in University, he used the annual summer vacation and the weekend time to work as an accessory worker in the workshop.

He told reporters that he himself started from the "grassroots".

The experience from the grass roots made Ke Xianxuan work for construction machinery.

Even more gratifying for the parents, Ke Xianxuan is not only familiar with the industry, but also interested in the industry.

"This is perhaps the most reassuring place for our fathers.

After all, only if you are interested can you concentrate on doing something so that you can do it well.

Perhaps because of interest, after graduating from college in 2007, Ke Xianxuan came to his father's business resolutely.

In 2008, Fuda machinery was completed in the new plant area of Anping Development Zone in Jinjiang. It is also from this time that Ke Xian Xian formally took over the baton from his father's hands and took over the management of Fu Da machinery.

Force international market

After taking over the company, he focused more on brand building and marketing channels.

Especially in terms of marketing channels, he took a lot of effort.

"After so many years of development, all aspects of the company are relatively stable, whether in production or management links are done in place, I do not need to spend too much thinking on this piece.

In marketing, the domestic market is relatively mature, with a relatively stable number of customers, but the share of the international market is still a blank.

Ke Xianxuan told reporters.

The first thing that took over the company, Ke Xianxuan thought about using Internet e-commerce platform to expand international business.

In his view, although the marketing methods of the older generation have some advantages, such as the maintenance of customer relationship, they seldom think of using the network platform to expand their business due to the limitations of environment and concepts, and naturally they can not cover the marketing network of the company to the international market.

In fact, the international market space of construction machinery is still relatively large, especially in some developing regions such as Africa and South America.

In these countries, China's construction machinery is very popular in the local market because of its relatively low price and stable quality. "

Ke Xian - an analysis.

The international market of construction machinery is large, but competition is also fierce.

"If the main competitors in the domestic market are only domestic construction machinery manufacturers, then in the international market, we have to face the competition in the target market, local manufacturers, international brands, and those domestic brands that aim in the international market.

After all, this market is very important.

Ke Xianxuan said.

Under the efforts of Ke Xian - Yin, now the marketing network of Fu Da machinery has already covered some countries in Africa and South America.

It also made Ke Xianxuan feel that his original decision was correct.

"Perhaps, compared to the domestic market, the sales volume of Fuda machinery in the international market is still not high, but after all, we have already made the first step.

I also believe that the share of Fuda machinery will gradually increase in the international market.

Ke Xianxuan is convinced of this.