Zhang Zhifeng, Founder Of The Northeast Tiger, The Pioneer Of Chinese Clothing Design

The reporter interviewed the NE TIGER brand on this advanced customization conference.

Reporter: last year, in the Golden Hall of Beijing Hotel, NE, TIGER 2010 "butterfly fan and edge" advanced customized press conference, with butterfly and fan as the design theme, won the full hall.

This year, the theme of "Heavenly Stems and Earthly Branches" has made the world amazing. What's the inspiration for this design?

Zhang Zhifeng: the theme of this conference is "Heavenly Stems and Earthly Branches". The twelve zodiac is the design inspiration. It seeks to excavate the eternal concept behind the dry branch and the zodiac culture. It creates a temporary fashion and spreads the classic of the world. NE TIGER hopes to make the long-standing culture of the time pcend time and space and pcend national boundaries.

Cathay is easy to learn and broad and profound. It covers all things in the world, and it is a way of survival and development. Among them, the heavenly stems and earthly branches are special records of Chinese calendar, and the highest state of harmony between man and nature.

The year of the dry branch is the year of the zodiac.

The ancestors of the Huaxia echo the heaven and the earth, and mix the earth's branches with the zodiac to write a unique daydream: the rats are smart and the ugly cows are industrious; the tiger is brave and the hare is cautious; the Chen long is firm and the snake is flexible; Wu Ma is bold and unrestrained, and the sheep are not docile; the Shen monkey is agile and the unrestrained chicken is constant; the dog is loyal and the pig is easy-going.

The twelve zodiac 22 is the sixty, the sixty Sunday cycle, creating calendar, the Chinese ancestors to everyone in the world's blessings and expectations.

NE TIGER explores the cultural essence behind space-time, through the in-depth study of the knowledge of the heavenly stems and earthly branches, the twelve zodiac related studies, history, astronomy, folklore and totems.

The release of the Chinese clothing is a journey to the origin of the heavenly stems and Earthly Branches and the zodiac culture, and a visit to the Chinese costume civilization.

Reporter: when the concept of NE TIGER clothing was first introduced, four famous embroidery techniques were adopted in China's production process. When the series was launched, it also highlighted the ancient Chinese "silk craft". Last year's "butterfly fan and edge" Chinese clothing series used the knot technique from the ancient times.

What is the embodiment of NE TIGER's in-depth study, excavation and innovation of Chinese traditional crafts.

Zhang Zhifeng: in the history of 5000 years in China, there are many elements and creative spaces worth digging.

What NE TIGER wants to do is not only to appeal to the world to attach importance to the vanishing skills of the ancient civilization, but also to apply these stunt skills to the places where modern people can use it, so that people can love it, wear it and use it.

Only by rejuvenation and burgeoning can we write down the legend of civilization.

Following the excavation of the brocade of "Jin Jin Jin", the four famous embroideries of "exquisite Jin and gold", the silk embroidery of the famous embroidery and the weaving of the holy silk, and since the beginning of the ancient rope making art, NE TIGER also renovated Qiang embroidery with thousand years of ancient Qiang flavor at this conference.

The Qiang nationality is one of the oldest nations in the world. It has six thousand years of history of the development of ancient Qiang culture. It is an important origin of the Chinese nation.

The Qiang embroidery has evolved into a unique artistic style after thousands of years of inheritance and development: primitive simplicity, exquisite composition, and bright colourful beauty, which are the artistic crystallization of Qiang traditional culture.

This time, we visited the "Qiang embroidery town" - Wenchuan and the surrounding Maoxian, Dujiangyan, and even the ancient radish qiangzhai. We searched for the old traditional elements and visited the Qiang women who had great skills.

At last, the distinctive Qiang embroidery technology was presented on every fine suit of exquisite workmanship, creating an amazing and meaningful Chinese luxury.

Reporter: I've seen several NE TIGER's Chinese dress show, every time there are new shocks and moves.

This year's stage design is ingenious, giving people the wonderful feeling of time travel, which is very close to the theme of "Heavenly Stems and Earthly Branches".

Can you analyze the original intention and story behind the production of dance?

Zhang Zhifeng: I believe the show of NE TIGER has always been a model of Chinese fashion industry.

NE TIGER has won the most fashionable and successful brand award many times since our annual fashion show, or the first to start, or to explode the trend, or to change the concept or to lead the fashion.

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To highlight the theme of this year's "Heavenly Stems and Earthly Branches", NE TIGER once again joined hands with the world's top lighting and special effects production team, using the advanced holographic technology to create an epic like grand system: from the beginning of the world, to the baptism of wind, thunder, rain and electricity, looking up at the five rows of Sheng grams, interlacing the first cycle, and Yin and Yang together.

The magic color and the changing lights shine brightly. The illusory and real models are as noble and mysterious as extraterrestrials.

A dream in a trance seems to lead us to another time and space.

Reporter: this year is the ninth time for NE TIGER to take the opening ceremony of China International Fashion week. Looking back on the past ten years, NE TIGER has won widespread praise in making Chinese people's own advanced custom garments. Such a remarkable achievement is inseparable from the continuous efforts and innovations of NE TIGER.

What new attempts and efforts have been made by NE TIGER in the past year? What achievements have been made? What are the future development plans of NE? TIGER?

Zhang Zhifeng: since the founding of NE TIGER brand in 1992, we have always adhered to the principle of inheritance and innovation in the way of brand development.

While studying and excavating the essence of Chinese civilization, we are developing innovative fashion art products that are in line with modern aesthetics, so that the NE TIGER brand is constantly developing new vitality and vitality.

In April 2010, Luan Feng's double peony, created by NE TIGER, was forever preserved by the capital museum.

This silk dress is made up of seven kinds of silk craft. Its weaving skills are called the national treasure peak system.

NE TIGER not only focuses on brand development, but also is committed to protecting the national cultural heritage and revitalize it.

In July 2010, the Information Office of the State Council officially launched the filming of the national image series. The NE. TIGER custom tailored Chinese dress was acted as China's "national costume" to participate in the play, and it portrays the image of China's prosperity, democracy, progress, civilization, openness, peace and harmony.

The Chinese clothing was released. NE TIGER perfectly interpreted the ancient Chinese heavenly stems and Earthly Branches and the twelve zodiac culture through a Seiko elaborate suit, showing the beauty of Chinese dress again to the world.

NE TIGER has also made new moves in market development.

In the face of China's increasingly large luxury consumption market, the fashion layout of NE TIGER is further extended.

Following the opening of 9 brand stores in the 6 major cities of the country, NE TIGER TIGER's first image store has also opened recently. The new store is located on the Huaihai Road, which is located on the opposite side of the LV store.

In the future, on the basis of inheriting Chinese traditional culture, NE TIGER will continue to innovate and create a more complete product range, extending to the field of accessories, jewelry, handicrafts, and so on to create an international luxury group.