What Is The "Eight Gas Rule"?

Weiqi is a game oriented life. People who play chess often know that "Qi is one foot long and no eye is alive". "Qi" has become a rule of survival in weiqi, and it is also a competition rule.

"Talent + ambition + courage + atmosphere + popularity + morale + luck = wealth".

"Seven Qi" generates "financial Qi", which is called "eight Qi".

Talent

Managers need talent.

This is the matter of material selection, and quantity is used, not everyone can succeed in business war.

Talent comes from birth, and then comes from heaven.

The sharp sense and timely grasp of business opportunities, the accurate analysis of the rapidly changing market information and the accurate judgement of the market prospect, the planning, organization and coordination of marketing activities, the prevention and overcoming of difficulties, fetters and crises, the pformation of rotten to the magic, and the adaptation of crisis to opportunity, can hardly be achieved without the IQ number at sea level.

Faced with the crisis, some people are puzzling and thinking, and there is no point in it.

There are several iconic personalities.

Shi Yuzhu came out of the unfinished giant building to create the platinum and brain gold that rings across the river today. Niu Gen Sheng did not stand on the shoulder of the giant Erie milk, but he grew up on his couch and built the banner of Mengniu and achieved pcendence.

Ambition

Ambition and talent are not enough for the climate. Only when we are ambitious, can we become a good operator.

If there is no talent, there is no knowing what to do with it, and where to go, we can not make a choice of our future. We can not consciously make relevant knowledge reserves and reserve.

Business is a comprehensive and practical knowledge. If we aspire to become an excellent operator, we should continue to learn and manage business related issues constantly, and continue to accept practical training.

Business is also a changing knowledge. The market is constantly changing and information is changing rapidly. Therefore, if we aspire to become an excellent operator, we should constantly update our knowledge reserves, learn new situations and solve new problems.

Therefore, people who have a heart are always ambitious.

Courage

The two armies fought against the brave.

Go game, airborne enemy, black and white killing, chess players need to calculate, more courage.

Managers need courage and determination.

Business opportunities have emerged. They need to invest a lot of money, manpower and material resources. They need to make decisions.

I talked with Chairman Zou Guoying of Sacon group the year before last. I still remember something about Mr. Zhou's pioneering work.

Zou Xiansheng said that when he was preparing to start a business, he often sleepless nights and identified three of the most promising industries: pportation, finance and household appliances. But before deciding which industry to enter the three lines, he had invested huge sums of money to start building a large number of factories, and later decided to engage in household electrical appliances.

Though reckless, the courage is amazing.

Atmosphere

Nie Weiping, the chess player of China, has great momentum in playing chess and has a strong overall view.

In go, there is "abandoning and winning".

The so-called atmosphere has two meanings.

First, grasp the overall situation and grasp the general direction at a strategic height.

Faced with business opportunities, facing many choices and facing many temptations, operators can not see clearly the general direction is obviously not acceptable.

Second, in terms of tactics, it is necessary to catch up with the big and small ones, but not to make small profits. The performance in marketing management refers to grasping the big and the small, and the concrete work should be released by the staff to manage and execute.

Lenovo Group Liu Chuanzhi and Haier group Zhang Ruimin are examples of this aspect.

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Popularity

Popularity refers to the power that a person can call, the ability to unite, and the power to mobilize.

When you raise your arms, there are countless.

Pop stars need popularity, and although John Lennon has been dead for decades, his record sales still rank the highest in the world.

Politicians need popularity. Although Clinton has been out for years, his popularity is still popular.

Operators also need popularity.

Marketing is not a single hand, not a single fight, need to be able to unite as many people as possible and mobilize as many forces as possible for collective combat.

There are a group of loyal followers around Shi Yuzhu. His old subordinates are still at his side when they are in trouble.

Sunning Zhang Jindong also has a group of followers around. Today, together with Zhang Jindong, they witnessed sunning's glory and glory and enjoyed the glory and wealth brought by the glory.

The same is true of Niu Gensheng's surroundings. Without them, there is no possibility of today's Mengniu brand.

Many enterprises often use their popularity to improve themselves.

Haier, Lenovo, SKYWORTH and other large enterprises have successfully played the Zhang Ruimin, Liu Chuanzhi and Huang Hongsheng cards.

The advertisement of SOHO Pan Shiyi in Beijing is flying everywhere. It is also a more successful operation.

Morale

Morale is more about the mental strength of members who can be mobilized in collective combat.

Two methods of morale are used for every soldier.

There are many battles to win at all times and in all countries. Morale is often the deciding factor.

Managers must have morale to fully mobilize their enthusiasm so as to give full play to their intelligence potential.

As a result, many corporate teams, especially direct marketing and insurance marketing teams, often use slogans to mobilize emotions and mobilize morale, and the results are quite good.

Luck

Luck is mysterious and mysterious, but it does exist.

Man proposes, God disposes.

In the battle of Chibi, everything was ready for Zhu Geliang. Only the east wind and the east wind came together, and luck came, breaking through the wind and breaking the waves, breaking Cao Jun straight.

The yuan army attacked Japan and had thousands of battleships. It seemed to be just around the corner when the day was broken.

The Japanese call it "divine wind".

The same is true of operators.

In 2003, many of them were ready to fight, but unexpectedly, a sudden SARS shattered their dreams. Many companies were in a pause or even bankruptcy.

And some health and health related industries are running around.

Time makes man.

Luck doesn't work on me, but the operator can't just console himself with this.

The world says, "fortune favors the strong."

Wealth

Marketers have talent, ambition, courage, atmosphere, popularity, morale, luck and so on seven gas, get money.

Talent, IQ is also; ambition, courage, atmosphere, EQ is also; popularity, morale, luck, heaven, earth, people and is also.

Therefore, my so-called "eight Qi rule" actually sums up the words of predecessors and forms.