Domestic Clothing Contains Design Value

China Fashion Designers Association and China International Fashion Week 2011 spring summer series organizing committee recently released information that it has gone through 13 years of China International Fashion week. With its continuous maturity and development, it has been playing an increasingly important role in advocating Chinese clothing industry to improve competitiveness through design innovation.

This can be proved by the well-known enterprises in the field of continuous pformation and sublimation of their professional design events.

They are optimistic about the power of design, and they want to create more color for China.

It is reported that the 2011 spring summer series of China International Fashion Week, held in Beijing from October 24th to November 1st, has attracted 37 famous brands from all over the country and the United States, South Korea and Japan, 37 famous designers and 213 new designers. They have held more than 60 works, professional competitions, exhibitions and exhibitions in Beijing Hotel and other places.

Among them, 2010 "Ordifen Cup" Chinese underwear design contest, "HOSA Cup" Seventh China swimsuit design competition, the nineteenth China JEANSWEST cup casual wear design contest finals and the "second cup" China fashion leather design contest, and other representatives of the professional design contest.

The head of the China Fashion Designers Association said that different categories and distinctive design competitions, which were strongly supported by the backbone enterprises in the industry, reflected that Chinese garment enterprises were improving their innovation and brand development capabilities.

Reporters at some professional design competition sites also found that many enterprises through the event nurture and tap the first-class professional design talent, but also the theme of the competition and the concept of enterprise development into one, and with this platform to launch new products and strategies, accelerate the development of enterprises, leading the industry fashion trend.

On the launching ceremony of the "HOSA Cup" Seventh China swimsuit design competition, held in October 27th, Peng Danrong, deputy general manager of HOSA group, admitted in the media that the event has been ushered in for seventh years. HOSA hopes that the event will be more "foreign flavor" on the basis of the successful 6 sessions, and has set a new theme of Yue Yue. Therefore, it is hoped that swimsuit works presented by all competitors can reflect a happy demand in the continuous pcendence, which is also consistent with HOSA's brand proposition that "let sports be happier".

It is learnt that the "HOSA Cup" Chinese swimsuit design competition, jointly organized by the China Fashion Designers Association and HOSA group, has been excavating many young designers for the domestic swimwear industry since its launch in 2003. It has also accelerated the rapid development of HOSA group, making it a leading company extending from the fashion sports products, underwear household products, and multi industry clusters spanning the sports fitness industry.

At the start of the event, HOSA group showed its latest swimsuit products to the market.

Peng Danrong also announced the development focus of HOSA in the future. First, on the basis of the existing 100 HOSA fitness clubs and HOSA fitness clubs, we should intensify the construction of this marketing channel so as to achieve 1000 expansion in the next 3 years and attract more and more post-80s young people to join them. Two, through the continuous sponsorship of influential beauty contest and model competition, we keep the brand's freshness and reputation, so that consumers can share HOSA's idea of "happy life, happy fitness".

Peng Danrong emphasized that HOSA hopes to become a leading sports brand in Asia and even in the world through unremitting efforts. It also hopes that the HOSA cup Chinese swimsuit design competition can become an international event and highlight the charm of China made.

Like the Hao Ran sand group, Ordifen international group was also featured.

On the morning of the 2010 Ordifen Cup China underwear design competition held in the morning of October 28th, 20 designers who rushed through the first and second round competitions presented a visual feast to the participants around the design theme of "Ming men's show".

They are also in the same fashion with the group's "China Red" underwear products with Chinese elements.

Wang Wenzong, chairman of Ordifen International Group, said that Shanghai World Expo, which lasted for half a year, made China the focus of global attention.

Based on this, the group has carried out a brand-new sublimation to the new round of 5 year development starting point, which has made it more internationalized. The first is to change the name of the competition from the "Ordifen Cup" Chinese underwear element innovation design competition of 2005~2009 to the "Ordifen Cup" Chinese underwear design competition, and the two is the new logo of the competition.

He explained that the new logo uses the capital letter C as a significant figure to represent China (China) and the world. At the same time, it is also the first letter of confident, which not only reflects the designer's self-confidence, but also demonstrates the confidence and charm of Chinese underwear design.

Secondly, in the design of the petal of the C letter, it shows the totem of the twigs in women's dress culture, which is a symbol of Chinese culture and a presentation of aestheticism and blessing.

Most importantly, the new logo selects rosy red as its main tone, which is derived from the expression of Chinese celebrations from ancient times to the present, which is also consistent with Ordifen's brand logo.

He stressed that the pformation from "made in China to China in creating international brands" is the only way for Chinese brands to create world famous brands.

The original design with Chinese elements and international fashion features is an important promoter of Chinese underwear to the world.

It is reported that Ordifen International Group hopes that through the efforts of the next 5 years, the "Ordifen Cup" Chinese underwear design competition will attract more and more international underwear design forces to join, and become the global underwear fashion trend publishing platform.

Of course, the group also wants to take advantage of this competition to expand the strength of enterprise design and enrich the innovative products.

At present, Ordifen International Group has a R & D team of more than 100 people, and has 3 R & D centers in Taiwan, Shanghai and Paris, France.