Women'S Clothing "Heaven Cut" Leap Hangzhou City

Sponsored by the China Fashion Designers Association, the leading group of Hangzhou silk and women's clothing industry development, the office of Hangzhou silk and women's clothing industry development leading group and the Hangzhou Fashion Designers Association, Zhejiang's impression industrial Limited by Share Ltd sponsored the sixth "COCOON Cup" China International Women's wear designer Grand Prix, which ended in Hangzhou. Before the examination, through the practice ability, interview and dynamic display, 6 designers won the gold and silver bronze award, and won the Hangzhou municipal government scholarship to the Italy European Design Institute and the American New York Fashion Institute to study abroad.

The China International Women's costume designer Grand Prix, known for its innovation and professionalism, has always been positioned to train outstanding professional designers. Because of the award in the competition, the government scholarship is free to go to the international first-class design institute for further education, and has attracted the attention of domestic designers in recent years.

It is understood that unlike the previous competitions, the age of the designers was set up for the first time in this competition, and the young professional designers under 35 years of age were encouraged to compete. The competition began soliciting contributions at the end of March. By the end of the deadline, 2666 entries were received in the competition. The entries covered almost all provinces and municipalities throughout the country, and the organizing committee also received Chinese and overseas students from France, Britain and other countries, as well as the Hongkong and Taiwan regions.

Among them, 335 competitors are design directors, designers, freelance designers from all over the country, and teachers and postgraduates from various fashion colleges. Many of the designers have won awards for all kinds of costume design competitions in the country.

After the initial evaluation held in September this year, 30 designers participated in the final four days of the final examination. The organizing committee, while focusing on their professional level, assessed their ability to operate as a brand designer and the ability to market design and so on. This measure not only fully ensured the designers who really had a promising future in the contest, but also set up a real assessment system suitable for the future market for the selection of design talents, and truly cultivated a comprehensive designer who could be fully suited to market brand operation.

It is understood that in the past, the talent strategy of silk and women's clothing industry is the separation of selection and training. On the one hand, we should activate the talent market relying on all kinds of competitions, and select excellent talents. On the other hand, we have implemented a large number of personnel training and training projects. However, there is no convergence and unification between selection and training, and there is no consistent strategy of big talents.

The turning point appeared in May 6, 2007. The Hangzhou municipal government put forward the plan of selecting and training talents in the silk and women's clothing industry in Hangzhou, and named it "China's outstanding women's designer discovery plan". At the same time, it said that "financial support funds should be pferred from supplement enterprises to supplement talents". It is recommended that the two China International Women's costume designer Grand Prix be put into the discovery plan as its support and platform, so as to better promote the discovery plan. Every year, the award winners in the Grand Prix will be selected to the international first-class design institutes for one to two years. Therefore, this huge talent project for the development of Hangzhou silk and women's clothing industry will be opened.

This competition cooperation unit Zhejiang impression enterprise Limited by Share Ltd chairman and COCOON brand design director should be Cui Jian in an interview with reporters, said COCOON brand actively participate in the government and association jointly organized the event, is in line with the nurturing of the new generation of design rookie, hope that more young people through the design of this unique way of expression, to interpret and build their own growth process, and hope that more excellent designers will stand out from this platform and get the opportunity to study abroad, which is very critical for the growth of a designer.

In the first two competitions, twelve designers, who had been studying at the French High Fashion Association and the European School of design, have returned to school after one year.

Compared with those of a year ago, these designers, apart from improving their professional level in the field of fashion design, have also given them a clearer orientation and direction in their careers.

After returning to China, with the support of the Hangzhou municipal government, some of them started to create their own designer brands, served as the leading designers in the famous brands, and entered the professional institutions for clothing education. The government also directed business guidance for several designers who started their own businesses, and offered different amount of venture support funds.