Creativity Is Not A Simple Innovation -- Look At "Creativity" From The Winning Works Of The 2010 China International Fabric Design Competition.

Creativity is not a simple innovation. It is a systematic concept of sustainability. It integrates elements of industrial integration, innovation, low carbon and environmental protection, and embodies the characteristics of individualized nationalization.

While strengthening creative design, we should also focus on pforming creativity into reality.

Yesterday, as one of the important supporting activities of this autumn fair,

The awarding ceremony was held in the fashion publishing Hall of China Textile City, and all the experts and purchasers in front of the show were presented with creative awards.

This international design competition, which has been through 11 years, is not only a stage for many designers to collide with wisdom sparks, but also a voice amplifier for judges to convey inspiration to design.

Creativity needs sustainable development

The first prize of design competition is "Silk Ma Qiao Qi", the first prize of the comprehensive award, "100 hundred wisps", the jacquard Award "new life", the fashion Creativity Award "Jane", and the Cultural Heritage Award "inheritance of love".

Looking at the winning works of the design competition, we all convey the new concept of creative design - sustainability.

Sun Ruizhe, vice president of China Textile Industry Association, said that creativity is not a simple innovation, but a concept of sustainable system, which can reflect a trend of the whole. Industrial integration, innovation, low carbon, environmental protection and other elements should be reflected in the design and development.

Sun Ruizhe praised fashion creative week as the highlight of the current Textile Expo, and also a new start for the textile city. It is a reflection of the pformation and upgrading of Shaoxing's textile industry and a sense of foresight and responsibility.

Attach importance to turning creativity into reality

Claude de Pau, a senior consultant at YDM consulting, France, believes that the brand emphasizes design and designers should have creative talents while considering the combination of market and creativity.

Enterprises should not only strengthen their design, but also have talents who will manage them. If they are combined together, the operation of the brand will be handy.

Analysis of the contest's award-winning works, Claude de Pau believes that the overall design level is relatively high, can feel very strong creative atmosphere.

He thinks that there are many good designers in China, but most of them have not yet gone to the world. There are some problems, that is, how to turn creativity into reality. In this process, there is a need for "Bo Le" to play a driving role behind it.

Designers also need to experience as much as possible, explore the market, absorb different elements, so as to get design inspiration.

Reflecting the characteristics of individualized nationalization

As the result of this design competition, the awarding ceremony also arranged the fashion show, presenting the winning entries of the contest in the form of ready-made clothes.

Through the pformation of garments, the award-winning design is presented in three dimensions, so that the audience can truly feel the charm and market value of the work.

Professor Kim Mei Jing, a professor of Korean art and sculpture, has been teaching creative design for a long time. She said that from these award-winning works, she saw the determination and effectiveness of the Chinese textile industry in creating the goal of "creating China", and saw the elements of individuality and nationalism, but the pace still needs to be bigger.

Mr. Claude de Pau also said that there were still few fabrics that could represent Chinese elements particularly.

In terms of technology, such as finishing, it is very good. The equipment of Chinese textile enterprises is very advanced, but it should be more open and bold in creativity.

China's cultural heritage is very rich, and many elements can be used in creative design and so on. When designing, we should take account of regional differences and subdivide the market.