The Recovery Of China's Leather Industry After The Financial Crisis Has Become An Inevitable Trend.

November 1st, summer heat gradually dispersed, most of Shanghai Letao Zhang's boss sighed, "the weather is cool and people dare to go out shopping." The bustling scene in front of every shoe town on the xuntu road reappears, and customers who come to buy shoes come in an endless stream. Before and after the shoe cart goes up and down, all the scenes suggest that the business of autumn in shoe city is coming.

Although the sandals Market in Shanghai this summer looks like that, it is still not as hot as summer, but in general, after the financial crisis, the recovery of China's leather industry has become an inevitable trend. Many shoe makers are still full of confidence: "no matter what the economic situation is, people always wear shoes, which are necessities of life." Shoe Market The cold is only temporary. " Mr. Zhou, a businessman in shoe city, admitted that "sandals are not selling well in summer, but the wholesales in autumn are good. The wholesale of autumn shoes has just started and there have been many orders."

The following is the data from China Leather Association: the first quarter of this year, China finished leather and half Finished leather The export volume of 8000 tons amounted to US $70 million 460 thousand, up by 99.3% and 87.5% compared to the same period last year. The import volume of 202 thousand tons was 765 million US dollars, up 32.1% and 38.5% respectively over the same period. From January to March this year, 220 million pairs of leather shoes exported by China's leather shoes enterprises above Designated Size amounted to $2 billion 40 million, up 4.6% and 9.1% respectively from the same period last year, and 3 million 500 thousand pairs of imports, amounting to 123 million US dollars, down 8.6% and 3.1% respectively over the same period last year. Over 3 million 270 thousand leather garments enterprises export leather garments, amounting to 168 million US dollars, up 35.1% and 35% respectively, and 24 thousand leather garments imported for the whole year, amounting to 6 million 980 thousand US dollars, up 22.3% and 31.3% respectively over the same period. The export of luggage Enterprises above designated size was 3 billion 30 million US dollars, an increase of 15.4% over the same period, and imports of US $186 million, an increase of 50.7% over the same period last year. From January 2010 to June, the total industrial output value of China's leather, fur and products enterprises above Designated Size reached 325 billion 500 million yuan, an increase of 25.4% over the same period last year, and the rate of increase was 18.2 percentage points faster than that of the same period last year. These data show that China's leather industry's overall recovery and growth rate is inevitable.

Su Chaoying, vice chairman and Secretary General of China Leather Association, predicted that leather and shoemaking industry will have great potential for development in China in the next 10 to 20 years. The industry is most likely to shift to neighboring countries in China. For example, he said that if the shoe industry was transferred to Vietnam, although Vietnam had strong production capacity, Vietnam and China could not compare it with the comprehensive cost of industry matching, logistics and distribution, labor quality and efficiency. Therefore, it can be said that the leather industry has a bright future in China. With the adjustment of industrial structure, the construction of tannery parks and the joint efforts of all leather people, the prospects of leather industry will be better and better.

The most important thing is to adjust the structure and plan the long-term brand building.

The Shanghai Consumer Protection Committee recently conducted a comparative test of leather shoes in the circulation area of the city and announced the results of the inspection. The 29 samples were purchased at random from 8 large shopping malls, including 5 pairs of men's shoes and 24 pairs of women's shoes, ranging from 239 yuan to 719 yuan, and the locations were related to Shanghai, Zhejiang, Jiangsu, Guangdong and other places. After testing, 16 of the standard pairs did not meet the standard 13 pairs, and the coincidence rate was only 55.17%. The test mainly tested the sensory quality of leather shoes, the peel strength of the bottom, the folding resistance of the shoes, the wear resistance of the outer bottom, the heel binding force, the hardness of the bottom heel, the hardness of the hooks, the bending rigidity and the marking of the hooks. The standard rate was only 55.17%. 9. This data shows that there are still many problems in China's footwear industry, and the quality system is also not perfect.

As a labor-intensive industry, the development of leather industry is mainly based on low cost expansion, and has gone through a extensive development road of quantity expansion. With the rapid development of China's national economy, people's income level has been significantly improved, the era of cheap labor has passed, and the comparative advantage of labor force has been shrinking, which has begun to affect the development of enterprises in the industry. In recent years, labor costs and raw material costs have been increasing, and labor shortages frequently occurred everywhere, forcing the leather industry to speed up the adjustment of product mix and gradually develop an intensive development path. After experiencing multiple exits, such as export disruption, industry shuffling and strong foreign brands, more and more enterprises are beginning to realize the importance of brand names, such as BELLE, Kangnai, Anta, PEAK and so on. Long term brand building and continuous marketing innovation enable these enterprises to remain invincible in competition. {page_break}

Low carbon, environmental protection into new hot businesses as a competitive weapon.

From the September Shanghai International Leather Fair, all kinds of environmental protection brand and low carbon brand enterprise products, low carbon topic has become the focus of attention of the economic community and the whole society, and enterprises through the development of low carbon products to win the recognition of consumers, may be a tool for enterprises to participate in market competition in the future.

Nowadays, many enterprises in China have intensified their efforts to introduce advanced technology and equipment, constantly improve their product mix, vigorously develop cleaner production and control the discharge of pollutants. At the source, we should establish environmental awareness and start with the popularization of environmental protection materials, and promote the development of enterprises with low carbon production. When the concept of environmental protection is constantly gaining popularity, if the product of a company can not keep up with the psychological changes of consumers, it will be very difficult for the product to get consumers' trust. At the September Shanghai international leather exhibition, we are lucky to see the efforts made by Chinese leather enterprises in low-carbon economy and environmental protection economy.

If the industry wants to develop continuously and healthily, enterprises should not only care for immediate interests. Only by adapting to market changes and constantly adjusting the product mix, can enterprises remain invincible in the market competition. There is no doubt that the structural adjustment of China's leather industry is also a painful process that must be persisted for a long time. In the face of fierce market competition, only by changing all kinds of changes can we continue to move forward.