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Brand Shoe Companies Are Acting As Agents In Various Places To Fight &Nbsp, And Maintain Trademark Rights.

2010/11/1 15:38:00 113

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November 1st, a few days ago,

361 degrees

(Fujian) Sporting Goods Co., Ltd., a small supermarket named "mayad" near the railway station, went to court and said that the owner of the shop was selling similar products to the 361 degree trademark without permission.

Gym shoes

It infringes the trademark rights of the 361 degree company.

It is reported that the 361 degree (Fujian) Sporting Goods Co., Ltd. is the legal owner of the 361 degree graphic and character trademarks.

trademark

In 2008, it was awarded the well-known trademark by the Trademark Review and Adjudication Board.

In May this year, 361 of the company's officers found that 361 pairs of sneakers were on sale at the defendant's supermarket. The shoes had 361 degrees of brand names and promotional slogans, but the price was only 40 yuan.

The staff of the 361 degree company, under the supervision of Xicheng notary office, bought a pair of 361 degree sports shoes in Li's shop and were certified as counterfeit products by professional testing.

The notary office of Xicheng sealed up the evidence and issued a notarization. The 361 degree company filed a lawsuit against the court.

The defendant did not defy his torts, and the two sides settled the case: the defendant stopped selling products that infringing on the 361 degree company and made compensation for the 361 degree company.

It is understood that small supermarkets, wholesale markets and self-employed households and other small business establishments are the high places for trademark infringement. Once the rights holders sue, they often notice a large number of them.

Cai Yi, the president of the intellectual property division of the city intermediate people's court, said that most of the businessmen who knew and sold fake products had a fluke mentality and felt that their small businesses and small businesses were not easy to spot and were not easy to be smashed.

In fact, in recent years, many brand enterprises have commissioned special rights agents throughout the country to combat infringements scattered everywhere.

In order to maintain the brand image, the brand owners usually pay a considerable proportion of the compensation paid by the infringer to the agent, and the agent's anti fake efforts are directly linked to their economic interests, so the enthusiasm for counterfeiting is very high.

Whether it is a wholesale market or a small shop corner, many seemingly secret infringement acts have been exposed by these professional agents.

Cai Yi said that the profits of these small businesses were not necessarily high, but if they were found infringing, they often needed to pay high compensation.

"Last year, there was a shopkeeper named Guo, who was sentenced to 15 thousand yuan in compensation for Shanghai Jahwa company for selling fake Liushen Florida Water."