Why Are Taobao Entrepreneurs Mostly Female?

A week ago, the global network merchants conference and the West Lake sword conference in Hangzhou were held. The main hall of the Zhejiang people's great hall set up a "women's forum" which only restricted women's admission. Nearly 2000 female entrepreneurs and women entrepreneurs, entrepreneurs and fashion celebrities began to discuss and study the topic of women's entrepreneurship and women's happiness.

It is they who show their new image of wealth and wealth, and actively promote the new wave of women's entrepreneurship.

Half of the Taobao stores are women

In the network full of purpose

As women play an increasingly important role in today's society, women are in China.

The founder of Wu Fangfang, the founder of the 30 strong online traders, the antelope good morning Zhang Lingling and so on, were selected from the Taobao e-commerce platform, and the two women were also female entrepreneurs who were born on Taobao Internet.

Wu Fangfang was interested in fashion design from an early age. When she learned to design children's clothing and began to explore sales, she could be regarded as one of the earliest Internet traders in China.

She first opened a shop on eBay, but because of her bad weather and poor management, she ended her dream of opening a shop.

However, under the impact of the financial crisis, she was acutely aware of the impact of e-commerce on clothing sales. So she resolutely adjusted her strategy and moved back to the field of e-commerce at the end of 2008, and opened flagship store on Taobao mall.

With her product style, quality and previous cumulative brand effect, she created the children's clothing brand Miss Dun quickly won the sales category of related categories.

Such women entrepreneurs are not in the minority.

According to Taobao's related sources, 9 of the top 30 top members of this year's Internet Conference are women.

The current data show that the total number of female sellers in Taobao's whole network in 2008 has been flat with that of male sellers.

This means that nearly 50% Taobao shopkeepers are female.

Previously, Shi Qingqi, executive vice president of the China Women Entrepreneurs Association, analyzed the status of female entrepreneurs: the number of female entrepreneurs in China has now accounted for 25% of the total number of entrepreneurs, while the proportion of female entrepreneurs on Taobao's Internet market has been far higher than that of the female entrepreneurs on the line. 50%

Cost, time and autonomy

It is precisely because of the emergence of electronic commerce that many women who wish to realize their career dreams rekindled their fighting spirit, hoping to take advantage of the platform of the Internet to take into account their families and make a difference in their careers.

According to AI research data, users accounted for more than 50% in the past two years, accounting for about 30% of new online stores each year.

Data at the beginning of Taobao also showed that since September 2008, the number of new shops on Taobao has increased by nearly 20 per month. Compared with the number of shops opened in the first half of 2008, the number of new shops has increased by more than 60%.

"Shop online does not need nine to five hours. Time can be controlled by itself."

Wu Fangfang, who is the most entrepreneurial entrepreneur of the network business conference, said.

On the Internet, women can break through many limitations of traditional entrepreneurship, such as not being excluded and discriminated by men, and can choose their interests and directions.

With the help of electronic commerce, Wu Fangfang turned her dream of loving children and fashion design into a popular brand of net goods -- modern lady.

Zhou Xiaoxuan was a single mother. She left her son for an awkward marriage, but she saved herself with action.

She opened her own clothing store on Taobao, "spoil the Yi Fang".

Three years of hardship, she has grown into a four diamond seller, and has received the invitation from Taobao mall.

"Selling things online, you can chat while taking care of children, while selling things while making money to support their families."

Zhou Xiaoxuan said, "my present happiness is continuous."

Zhao Xue, a peasant girl in Yantai, Shandong, is a post-80 generation. Due to congenital weak hearing, she has been out of employment after graduation.

With the help of her family, she decided to return to her hometown to start her own business and distribute clothes. In just three months, her Taobao store got three diamonds.

And her "snow products", which is specially selected for young people, is also popular among netizens.

Compared with traditional offline entrepreneurship, entrepreneurship through e-commerce platform can enable female entrepreneurs to avoid costs, time, autonomy and many other problems.

"When we first started doing Taobao, we had a look at the mentality. The starting cost was only 4000 yuan, everything was carried by our parents." this year, Cao Qing, the founder of the seven gable women's clothing sales, is expected to break 100 million.

Rise of Ma beans and decorators

Not only is it a shop owner, but the channels of women's entrepreneurship are increasing with the rise of online shopping.

In addition, online shop decorators, shop photographers and costume collocators have become familiar words.

Online shop decoration is a new profession that is popular with the popularity of online shops. That is to say, in the structural scope permitted by Taobao online shop platform, try to make the store richer and more beautiful through pictures, program templates, etc.

In 2004, Ma Yao graduated from Guangzhou Acmdemy of Fine Arts and did graphic design in an advertising company.

Because leisure time is more, in 2007 Ma Yao began to try to do shop agents selling paintings, and played the shop decoration business.

In order to increase the influence of online shop decoration brand, Ma Yao joined some online stores, and gradually became familiar with many people.

Since then, her online shop decoration business has been out of control, bigger and bigger.

Xie Miaoling, 20 years old, is a part-time Ma bean. He is now studying sophomore at Guangdong University of Finance in Tianhe District, Guangzhou.

Two years ago, in the summer vacation, Miao Ling was coincidentally cooperated with a red wine brand in her hometown to make a picture model for Taobao. This is her first time as a model.

For the first time after "Ma Dou", she began looking for part-time jobs in modeling, and fell in love with modeling career.

According to Miao Ling, because both parents retired at home, after going to university, she started working part-time as a model to reduce the family burden.

Data show that such women entrepreneurs are mostly 23-32 years old, most of whom are female college students.

According to the market report, a sample survey of University shops in seven colleges and universities in Hangzhou has found that under the completely spontaneous state, 19% of the college students Taobao stores have reached the employment standard, 8 percentage points higher than the average level, and the survival rate of university students online shop is even higher.