The Embarrassing Situation Of B2C In The Development Of 2010 Market

However, there are many problems and regrets in the actual market structure. These deficiencies are that B2C is unwilling to face up to and objectively exist.

Like previous articles, the author of Zhi Guo still keeps a realistic attitude. In this article, the embarrassing situation of B2C in the development of the 2010 market is expounded.

First,

"The most precious is talent" is not only a funny movie line, but also a symbolic corporate culture, but a real factor that affects and restricts the development of China's electricity supplier.

Comparing Chinese electricity providers to Audi Q7, the engine of talent supply has only reached the driving demand of Volkswagen.

This is by no means groundless and alarmist, although all the major colleges and universities in China have established "e-business", "marketing major" and "Logistics Specialty".

But far from being near thirsty, what these students really learned in school and what role they can play in China's extremely special business environment is a mystery.

The massive investment of foreign capital, the strong support of big cities, and the advance of domestic investment made the development of e-commerce in 2010 too fast.

Many interconnected people have not yet been reflected, the electricity supplier has been red hot red.

Countless electronic shopping centers have sprung up, like dense forests.

At that time, there was a huge supply and demand shortage of senior operational talents, market talents and technical personnel.

The reason is very simple. In the past few years, most of the pioneers of China's electricity suppliers have won fame or success. Otherwise, they have a good host.

The new third tier team is obviously unable to shoulder the heavy burden.

The author of such an ordinary electricity supplier workers, have received 17 different headhunting companies within a week.

In such a state, it is inevitable for the electric business enterprise to go back to the demand, and will reduce the demand and reduce the index so as to achieve fast operation and seize the market position as the primary goal.

However, the consequences of doing so can only be described by "two words".

Two, the source of embarrassment

The author has mentioned in the "group buying website hegemony is the Warring States period or the bubble era". The confusion group buying is difficult to go far, because its commodity homogeneity is too serious.

And China's electricity providers still have this embarrassing situation.

This has been questioned by many bosses who run traditional industries.

China's big logistics has abundant commodities and complete categories. How can China's electricity suppliers lack the supply of goods? But this is a real situation. As we all know, the price of electronic mall is lower than that of offline outlets. Only in this way can we change the public's consumption habits and cultivate users' loyalty.

Coupled with the sale of goods without geographical restrictions, the target group of great harmony, resulting in the full pparency of commodity prices, this time B2C must choose "lose money to make money".

"Jingdong mall" has a variety of mobile phones are sold below the purchase price, that is, to occupy the market, this situation is very common in the electricity supplier competition.

Under such a pparent price condition, we must ask the mall to find the most advantageous, lowest cost and best quality supplier.

It still looks like a very simple thing. Money is not enough to buy good products.

However, because of these conditions, high-quality suppliers and manufacturers basically have relatively stable traditional sales channels and long-term cooperative agent distributors.

To limit production capacity, we must first ensure the supply of traditional distributors, which makes it difficult to guarantee B2C's one-time explosive procurement.

Second, the retail price of B2C is much lower than that of traditional channels, and the purchasing price will naturally be reduced to a crazily. Many suppliers feel that the profit from cooperation with B2C is too low, and the loss will outweigh the gain.

Also led to the emergence of a big B2C electricity supplier "grab goods" behavior.

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Three, profit embarrassment

The profit model of the electricity supplier is simple and clear, that is, to earn the commodity price difference.

Undeniable, a large number of large and small e-commerce, in the harmony of the 2010 are hard to get a few barrels of gold.

However, because of the above factors, commodity prices have to be lower than offline prices, and even in order to achieve annual water target, they can sell at all costs below the same platform.

This state of affairs leads to a simple profit model for the electricity supplier, but it has a huge complex risk.

But it can not disguise the embarrassing reality. Many electricity providers are earning millions of dollars, tens of millions or even billions of dollars in annual revenues. What they get is only a small profit. Even the electricity supplier is "bright water and shyly profit".

Compared with the average gross profit margin of the "30-300%" sold under the offline channel, the gross profit margin of the electricity supplier rarely exceeds 15%. one, but after deducting the artificial and expensive market publicity costs, the gross profit margins of many electricity suppliers will become "negative numbers".

And even more frightening and worrying is that Internet users usually choose not to invoice, which is also an important reason why they can sell low prices.

If one day, the state requires that all Internet products must pay taxes at the standard rate.

So, how many Chinese electricity suppliers can survive? It can only represent all electric business people together "blessing".

Four, mode embarrassment.

The most distant tradition of the Chinese people is "following the wind". This habit can not be said to be good or bad.

It can only be said that in the environment of the electricity supplier, it is really stressful and anxious.

The "meteor shower effect" of group buying is no longer restated here. It has been the pain of many enterprises in the "heart forever".

But what I have to say is that the Chinese Internet will always need entrepreneurs and pioneers.

But if those small and medium sized group buying websites and small investors who totally do not understand the electricity supplier can stay calm for a few months or slightly precipitate and intervene again, it is not known whether the state will interfere with the policy of group buying.

Through group buying B2C mode, it is easy to see that too many industry B2C have rushed to the door type, and the product type is no longer exclusive and refined.

Those who want to set foot in the electricity supplier dare not imitate and cannot imitate. At this time, the short and vigorous mode of "group buying" appeared abroad, and naturally the result of "wolf more meat and less" and "one answer to one hundred calls" was born.

When doing a "marketing analysis" for a company, it was found that the company had only a dozen employees, and the boss made four group buying websites at one go.

There is no penny of the market cost, every 3 employees are responsible for the promotion and maintenance of a website. Every day must reach a certain amount of flow to give full wages.

I don't know how the employees of this company finish the task, but I heard that half of the staff of the company are quietly looking for resumes to find jobs.

What the author really wants to note in this article is that too many small and medium sized businesses are irrational and blindly follow suit, which not only harms themselves, but also hinder the healthy growth of China's electricity providers.

Compared with the European and American countries, China's electricity providers are still just a toddler, with numerous small and medium-sized e-commerce sites supplying nutrition and energy.

At this time, feeding the hormone food desperately, the potential harm will have a huge negative effect.