Brief Introduction Of Commonly Used Network Marketing Methods
Search engine registration and ranking is the most classic and most commonly used method of network marketing.
Now, although search engines are not as effective as they used to be in the past few years, surveys show that search engines are still the basic way for people to discover new websites.
Therefore, in the main
Search Engines
Registering and getting the ideal ranking is one of the issues that need to be considered in the process of website design.
After the website is released, it is the basic task of network marketing to submit it to the main search engine as soon as possible.
Frequently-used
network marketing
In addition to search engine registration, there are online advertising, exchange links, information dissemination, mailing lists, licensed Email marketing, personalized marketing, viral marketing and so on.
The following is a brief introduction to these commonly used network marketing methods.
Exchange links
Exchanging links or reciprocal links is a simple form of cooperation between websites with certain complementary advantages, namely, placing each other's website names on their own websites, and setting up hyperlinks on each other's website, so that users can find their own websites from the other side's website and achieve the purpose of mutual promotion.
Viral marketing
Viral marketing is not really marketing in the form of virus pmission, but through the word-of-mouth of users to publicize the website.
Information spreads and spreads like viruses, and is pmitted to thousands and tens of thousands of people by means of rapid replication.
The classic example of viral marketing is Hotmail.com, and almost all free e-mail providers now take similar promotion methods.
online advertising
Almost all network marketing activities are related to brand image. In all marketing channels related to brand promotion, the role of online advertising is most direct.
After entering the twenty-first Century, a vigorous innovation campaign was launched in the field of Internet advertising. New advertising forms springing up, because new advertising has overcome the weakness of limited information and poor interactivity of standard banner advertisement, so it has obtained a relatively high click rate.
Studies have shown that the click rate of online advertising can not fully represent its effect. Online advertising also plays a role in those who only browse the web but do not click on advertisements (more than 99% of the total number of visitors).
Information Delivery
Information dissemination is not only a basic function of network marketing, but also a practical means of operation. Through the Internet, not only can we browse a lot of information, but also we can publish information ourselves.
The most important thing is to publish valuable information on the website in time, so as to give full play to the functions of the website, such as new product information, preferential sales promotion information, etc.
Licensed Email marketing
Email marketing based on user license has obvious advantages over traditional promotion methods or unlicensed Email marketing, such as reducing advertising nuisance to users, improving the accuracy of potential customer positioning, enhancing relationship with customers and enhancing brand loyalty of consumers.
The premise of developing Email marketing is to have potential users' Email addresses, which can be collected by users from the users and potential users, or by using the resources of the third party.
mailing list
Mailing lists are actually a form of Email marketing. Their similarities lie in the fact that users can voluntarily join and withdraw. The difference is that Email marketing sends promotional messages directly to users, and mailing lists achieve marketing objectives by providing valuable information to users and adding appropriate promotional information in the mail.
Personalized marketing
Personalized marketing includes: users can customize the content of information they are interested in, choose their favorite web design, and set up information acceptance and acceptance time according to their needs.
According to research, in order to get some personalized services, users are willing to provide limited personal information when personal information is fully protected. This is also a prerequisite for personalized marketing.
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