Marketing Plan Book

market

1. marketing plan implementation summary and essentials trademark / pricing / important promotion means / target market.

2. current marketing situation (1) market status: current product market / scale / advertising / market price / profit space.

(2) product status: current market varieties / characteristics / price / packaging and so on.

(3) competition status: the main competitors and the basic situation in the market.

(4) distribution status: sales channels and so on.

(5) macro environment: consumer groups and demand.

3. the advantages of SWOT analysis: sales, economy, technology, management and policy.

Disadvantages: inferior forces such as sales, economy, technology, management and policies, such as policy restrictions on industry control.

Probability: market probability and grasp.

Threats: the biggest threat and risk factors in market competition.

To sum up: how to foster strengths and circumvent weaknesses, give play to their own strengths, and avoid disadvantages and risks.

4. the target financial goal of marketing planning: the sales revenue forecast of the company in the next 3 or 5 years (successful financing): (unit: 10000 yuan) marketing objective: how much is the gross margin of sales cost.

5. the marketing strategy target market adopted by marketing planning: Positioning: product line: Pricing: the composition of the cost of product sales and the basis for the formulation of sales price.

Distribution: distribution channels (including agency channels, etc.).

Sales force: establishment and incentive mechanism.

Service: after sales customer service.

Advertising: the form of advertising.

Promotion: sales promotion.

R&D: product improvement and new product development initiatives.

Market Research: major market research tools and initiatives.

6. action plan marketing activities (time) arrangement.

7. the projected profit and loss statement and other important financial planning tables.