Textile Industry: Continue To Operate Smoothly

The textile industry prosperity index report shows that in the three quarter of 2010, many indicators of textile industry showed different degrees of improvement and prosperity continued; the relevant data from China Textile Industry Association also showed that the development trend of China's textile industry is generally good, thanks to the strong demand of the market, the adjustment of industry structure and the low base effect of last year, and the textile industry will continue to increase its independent innovation and structural adjustment so as to further enhance the operation quality of the industry.

"The textile industry adjustment and revitalization plan" and "guiding opinions on accelerating the construction of independent brand of clothing home textiles" have repeatedly mentioned the importance of channel construction to the development of textile industry.

In the textile industry, the importance of channel construction has long been the consensus of the industry.

How to do a good job in channel planning, from the channel construction to the brand bonus, for the enterprise to benefit, is becoming a lot of textile enterprises to solve the problem.

"The domestic market is broad, especially the distribution channels of the two tier markets in the county and municipal level are long. How to quickly occupy channels and establish brand image has become an urgent problem to be solved in clothing brand management."

Industry experts said that the upgrading of marketing channels can not only meet the development needs of the industry at a higher stage, but also the resource integration of marketing channels and deep "intensive farming" can also enhance the value of enterprises' channels themselves, and the importance of channel construction is self-evident.

The reporter learned from the China Household Textiles Association.

Referring to channel construction, Xu Kunyuan, vice president of China Textile Industry Association, put forward three requirements for brand innovation and channel construction: first, pay attention to brand connotation; two, strengthen the construction of designer team; three, speed up the construction of modern circulation service system and information network platform.

Many enterprises have made a useful attempt. The domestic clothing brands Bosideng and Jiangnan Buyi have opened the terminal stores abroad, and the online sales of Lining, Taiping bird and other brands have made remarkable achievements.

Energy saving and emission reduction help structural adjustment

While doing a good job in improving the contribution rate of science and technology and the contribution rate of brand, the energy conservation and emission reduction of the industry has also become a key link to improve the quality and development level of the industry.

"Now for textile industry, a major challenge is how we can get rid of this energy consumption and pollution history hat and move towards the green industry road."

Vice president of China Textile Industry Association

It is understood that, in the first 4 years of 11th Five-Year, the added value of enterprises (above comparable prices) decreased by 39.27%, and the clean production technology and equipment as well as the reclaimed water reuse technology were vigorously promoted. The sewage discharge volume of the unit added value (comparable price) dropped by 22%, and the recycling of heat, medium water and fiber had begun to take shape.

The proportion of energy consumption in industrial energy consumption, energy consumption per unit of added value, sewage discharge per unit of added value and so on in the textile industry have decreased significantly, and the industry has made great progress in energy conservation and emission reduction.

According to the relevant person in charge of the China Textile Industry Association, new indicators such as energy consumption and sewage discharge have been added to the traditional indicators such as output value, sales volume, sales revenue and export volume. Environmental indicators are included in the evaluation scope of the development of the industry and the quality of enterprise management.

But at the same time, the overall work of energy conservation and emission reduction in textile industry can not be slackened. From the relevant data of China Textile Industry Association, it can be found that the total energy consumption of China's textile industry accounts for 4.3% of the total industrial energy consumption in the whole country. The water consumption of Enterprises above Designated Size accounts for 8.51% of the total industrial enterprises in the country. The amount of waste water discharge accounts for 10% of the total industrial wastewater discharge in the country, of which 80% is printing and dyeing wastewater, and the average recycling rate is only about 10%.

Generally speaking, most textile enterprises have insufficient input in energy conservation and emission reduction, and the adoption rate of advanced technology and equipment is relatively low.

During the "12th Five-Year" period, the textile industry must rely on the development of low carbon technology, cleaner production technology, environmental treatment technology, resource conservation and resource recycling technology, and realize the sustainable development of the textile industry under the premise of achieving the overall national goal.

China textile industry association responsible person said.

Ensure the quality of the industry {page_break}

Based on the steady growth of the whole industry and the overall performance, how to improve the quality and level of the operation of the industry will become the main direction of the future development of the textile industry.

China textile industry association responsible person said that China's textile industry has been upgrading the industry's industrial concentration and integrated innovation, from the past cost oriented to value oriented pformation.

"Now China's textile industry is in the process of advancing from a large textile nation to a strong textile power. It is urgent and practical to improve the quality of industrial development and enhance the level of product design and marketing."

In the critical period of pformation and upgrading of the industry development, we should pay attention to the following points when upgrading the operation quality of the industry.

First of all, we should examine the development strategy of enterprises from the perspective of globalization.

The implications of the international financial crisis for the industry include how to further explore and expand new markets and how to develop domestic markets more effectively. All these problems must be carefully analyzed and positioned according to the situation of their own enterprises, so as to constantly enhance their resilience.

Next is to do everything possible to practice hard work.

The most important measure for most enterprises to cope with the crisis is to strengthen management.

For such a traditional textile industry, management still has great potential. Strengthening information technology and improving management level is a very important competitive means in the future.

The main tasks of the textile industry in the future sustainable development, including technology, brand, energy conservation and consumption reduction, need to be managed by advanced management.

The three is to speed up the pace of independent innovation.

Innovation is the core of the sustainable development of textile industry. The pformation of textile industry from big to strong is driven by innovation, which covers the scientific management system and mechanism.

The textile industry must fundamentally realize the extension from the industrial chain to the value chain, which must be realized through institutional innovation, including the development of enterprises themselves from production to R & D marketing, including the establishment of industrial alliances from raw materials to terminal industries.