Big World Expo Pcript Interprets Oriental Legend

Louis Vuitton: crossing Paris and Shanghai

As the chief sponsor of the French Pavilion in World Expo, Shanghai, the whole French Pavilion is

The entrance of the exhibition area replicated the entrance of the subway station designed by Hector Guimard, a designer of the new art style, combining the latest autumn and winter fashion videos of Louis Vuitton to create the visual effect of birth.

Through the entrance, a fantastic visual image crosses Paris and Shanghai, and people's perception of space is constantly changing. People feel that they are passing through Senna River in Paris now and then. They sometimes jump to the tower of Notre Dame de Paris and fly to the upper air of the city.

In addition, it is commendable that a series of giant 3D scenes combined with precious antique bags are reviewed. The love between 19~20 Louis Vuitton and World Expo is reviewed.

These include the first grey waterproof Trianon canvas flat luggage for the first time to participate in the Expo, which is consistent with the trend of the train journey. In 1889, it was exhibited with Eiffel Tower at the same time, which has become one of the brand symbols of the Damier canvas suitcase (Wardrobe Trunk); the 1925 desk suitcase (Secretary Trunk) and the luxurious cortex toilet bag filled with various crystals, silverware, ivory and gold plated silver accessories.

Chanel (Chanel), inspired by legendary classics and Chinese impressions, has launched costumes and jewellery related to World Expo.

The evening dress handbag made of embroidered embroidered red or green jade embroidered in China is very glamour and very Oriental in the light of the night. The day is decorated with cinnabar leather and covered with waterproof khaki fabric, leaving the valuable handbag far away from the rain and snow.

Chinese dolls, dressed in traditional costumes, appeared on dinner bags, earrings, bracelets and long necklaces, which have been sold in Chanel boutiques since June.

Dior: the secret behind advanced garments

On ~10 July 1st, Dior (Dior) presented a special exhibition of about 200 square meters at the French Pavilion in World Expo, Shanghai. This exhibition was an advanced custom suit designed by Mr. Dior to give visitors a chance to see the secret behind Dior and to inject the "quintessence of fashion" from Montaigne street to the French Pavilion.

Louis's sixteen periods of circular chairs, J Adore perfume bottles and ringlike makeup boxes and other classic Dior elements are displayed in every corner of the exhibition hall, revealing the brand's long history and the fragrance of Dior perfume.

Between the two uniform dresses of women's wear and men's wear, a projection picture shows the scene of Montaigne street Dior studio, where the fashionable dream is realized by the Dior's extraordinary handcraft.

A pile of neat boxes has become a special screening screen, showing Dior's innovative passion and exquisite technology across many fields. The eight sets of advanced custom clothes designed by Mr. John Galliano and Mr. John Galliano are particularly splendid. This includes the modern style of the 1947 Bar Jacket and the 2008 winter's re interpretation.

Prada: Shanghai impression triggering future creativity

Prada (Prada) has launched a limited edition handbag, sportswear, sports shoes and accessories designed for World Expo, Shanghai. This series, based on the inspiration of urban life in twenty-first Century, integrates the symbolic city image of Shanghai Pudong with natural elements such as butterflies, flowers and green leaves, and interprets the concept of "future city".

In this series of products, the Oriental Pearl Tower was decorated with key ring ornaments, and the scenery of Pudong appeared on the shopping bags. The colors were rich and bright, which was very suitable for the atmosphere of spring and summer.

In addition, all the concierge receptionists are wearing Prada brand clothes, which sounds very luxurious, and has become a reality in World Expo.

The uniform designed by Prada is made of fabrics such as satin and elastic silk. Through the use of bright bright colors such as rosy red, white and metallic colors, the fashionable and elegant image of the concierge receptionist in Italy, World Expo in 2010 is strongly displayed.

Women's uniform shoes are nylon and embossed leather sports shoes. Men's uniform shoes are nylon and cowhide. These two uniform shoes are all made of gray and white coloring, and women's accessories are decorated with silver.

In addition, the uniform is equipped with a silver shoulder bag and a classic parachute canvas series of Prada.

Miu Miu: bright colors symbolizes Asian vitality

MiuMiu (Miu Miu) 2010 World Expo Shanghai limited edition handbag with a bright sense of rubber fabric, plus diamond shaped line decoration, lightweight design and contemporary sense, very suitable for short-term travel.

More and more big brands began to carry out creative design with handbags and suitcases. MiuMiu also crowded into this trend. The red bag was full of strong Chinese classical flavor.

Fang Fang's bag shape is very Chinese with "no rules, no Cheng Fangyuan".

MiuMiu is also inspired by the Expo, bringing Asian restricted series only in mainland China, Hongkong, Taiwan and Singapore.

This series of products wins with colorful colors. The classic quilting technology is designed with red, yellow, blue, green and other bright colors, which symbolizes the fashion vitality of Asia.

Ferragamo: tiger is very creative in China.

What is the "treasure of the town hall" of the Italy pavilion? The fastest hybrid Ferrari sports car? The "forever fit" Ferragamo classic rainbow slope and sandals? The vault of the Florence cathedral? The orchestra that is hanging on the wall is still full of long, round and round varieties of spaghetti. People visiting Italy Pavilion exclaim that Italy's luxury report card is the most attractive.

Of course, the most striking thing is to see the production process of Italy handicraft Ferragamo (Ferragamo) in person, and get the chance to get this specially made product.

In addition, Ferragamo's special edition of the Expo is a collaboration with contemporary Chinese artists, including handbags, wallet and casual T-shirts.

Xue Song, a famous Chinese painter, created a painting with two fierce tigers for this series. The painting was printed on leather with inkjet technology. It had a different feeling and appeared to be "very Chinese and artistic."

PORTS: new concept of "zero carbon"

Just opening new stores and designing clothes is not enough to show the enthusiasm of the brand to welcome the Expo, so participating in it will become another way to support the Expo.

Canadian brand PORTS (baozi) has always taken the concept of environmental protection and low carbon as the brand concept. The "low carbon tide" triggered by the fashion week in New York has also attracted the interest of relevant institutions in World Expo.

Because the concept of low-carbon promoted by its brand is very compatible with the proposition of the zero carbon Pavilion of the Expo, Fiona and Tian Ya, the sister designer of baozi brand, are invited to design hall for the zero carbon Pavilion of the Expo.

The blueprint is designed to hang 14 models on the top of the 100 square meter hall. All the materials and clothes are made of environmentally-friendly materials. The carpet is reusable in the middle of the hall, and some furniture made of environmentally friendly materials is placed in it.

MARJA KURKI: winding Shanghai customs

The MARJA KURKI (Maria Gucci) scarf from Finland is the "Shanghai 2010 series" scarves and neckties for World Expo this year. There are many city signs in Shanghai on the scarves, and the magnolia flower in Shanghai city. It can be seen as a diminished version of Shanghai style paintings. From the form to the content, we can see the original intention of the designer to do something about it because of World Expo's holding in Shanghai.

Swatch: "Swiss Pavilion" on the wrist, {page_break}

Swatch (Swatch) launched a "Swiss Pavilion Swiss Pavilion" wrist watch to celebrate the completion of the Swiss Pavilion in World Expo, Shanghai. Red and white are the two colors of the Swiss flag. The Swiss flag is also decorated in the dial. The whole watch is very striking. This limited edition watch is also one of the "world souvenirs" for most consumers.

Loewe: Classic reproduction Baroque

Loewe (Luo Yiwei) unveiled a special coated canvas shopping bag to welcome the 2010 Shanghai World Expo and respond to World Expo's theme "Better City, better life".

Through this practical shopping bag, Loewe shows its support for the pursuit of a better quality of life and a better city environment and the common aspiration of all mankind.

This Loewe handbag has always maintained its strict attitude. The World Expo special edition shopping bag in Shanghai is also excellent in workmanship, with natural calf skin and fine stitching design. Super soft cotton canvas is selected to ensure that it is light and easy to carry.

Durable waterproofing has increased its functionality, making it a truly "everyday bag" - a shopping bag that can be used every day.

In addition, this World Expo limited edition handbag uses a unique peach red background and purple print, which is skillfully integrated into the elegant and classic color combination of Spain, inspired by the baroque style of seventeenth Century.

Armor Lux: China's new strategic business opportunities

In World Expo, Italy Pavilion staff dressed in Prada costumes triggered fashion talks, while France, such as LV, Dior, Chanel and other luxury brands, abandoned this well-known brand in World Expo this year. It chose Armor Lux brand, known as a sailor style dress in France, for its staff clothing.

This may be the help of this world-class event, and the new strategy of opening up China's business opportunities to international brands which are still strangeness. The representative of the French Pavilion, Jose Frey, said: "we choose the Armor Lux brand. We want to rely on this World Expo platform to let Chinese and global friends see that there are still many good brands in France, and this brand will come to China to win everyone's affection.