Is Trademark Equal To Brand?

In fact, both are both

First, trademarks are part of the brand.

Trademark is the mark and name part of brand, which makes it easy for consumers to identify.

But the connotation of brand is much more than that. Brand is not only a distinguishing name and symbol, but also a comprehensive symbol, which requires the image, individuality and life.

The design of brand logo and brand name is only the first work of establishing brand, and is also a necessary procedure.

But to truly become a brand, we should also improve the content of brand personality, brand identity, brand positioning, brand communication, brand management and so on.

In this way, the consumer's understanding of brand will be from form to content, from sensibility to rationality, from shallow to deep, so as to complete the understanding of T by unknown T, understand T, confirm the ladder of T behavior, and form loyal customers.

Two, trademark is a legal concept, and brand is the concept of market.

The legal role of trademarks is mainly reflected in:

1, protect the legitimate rights and interests of the owners of trademark rights through the establishment, pfer, dispute arbitration and other legal procedures.

2, urge producers and operators to guarantee the quality of products and maintain the reputation of trademarks.

The market role of brand lies mainly in:

1, brand is an invisible contract between enterprises and consumers. It is a guarantee for consumers. Consumers have more reliance on brand products than brands without brands.

2, brand is the basis for consumers to choose products. Consumers once picked a sweet fruit on a brand tree, and he was confident that another fruit would be sweet.

The accumulation and application of such consumption experience is meaningful to consumers and enterprises.

3, brand is a way to avoid simple price competition, because the brand's unique added value, consumers can pay more extra.

4, brand is the guarantee for enterprises to maximize profits. Every new product can be increased by the original brand.

5, brand is a symbol of status and status, effectively promoting product sales and setting up corporate image.

Three, trademarks are in the hands of enterprises, and brands belong to consumers.

When consumers no longer value your brand, the brand has no value at all.

Hongta mountain assessed its brand value by 40 billion yuan according to the relevant agencies. This 40 billion is different from the bank's deposits, but only exists in the minds of consumers. If one day because of the brand crisis and consumer confidence in Hongta mountain, the 40 billion yuan may become 30 billion yuan, 20 billion yuan or even less.