The Present Age: The Style Of Textile And Clothing

Opening the official website of China's Shanghai World Expo 2010, you can check the list of licensed products.

Garment enterprises have become the biggest winners.

China's textile and garment enterprises take part in the World Expo not only to value their huge commercial value, but also to understand the latest trends of the world's textile and clothing through the Expo, and to trade and collide with the world's textile and apparel counterparts at a higher technological level.

Whether it is a very humane virtual wardrobe, or spacesuit, space gloves and carbon fiber, it has brought many inspiration to Chinese textile and garment enterprises.

World Expo has opened a window for China's textile and garment enterprises to show themselves, providing an excellent opportunity to learn from the world.

In this World Expo, for the first time, a new model of Shanghai's private enterprise development is emerging.

This also proves once again that peers are not just "enemies".

In 2007, Shanghai's 20 private enterprises engaged in textile production and export collectively seized the "big list" of World Expo, Shanghai, China in 2010. Shanghai's new world proud Limited by Share Ltd, jointly invested by these 20 enterprises, became "China's 2010 Shanghai World Expo licensed products senior sponsor".

Insiders said that by leveraging the innovation of the service mode of the trade associations, 20 small and medium-sized private enterprises were attacking together to create a successful case for the sponsorship activities of enterprises participating in the production of licensed products of major national conferences and exhibitions.

The Magnolia design reflects the enthusiasm of the host.

China's 2010 Shanghai World Expo main road market hall - all staff, etiquette staff and volunteers' costumes of Shanghai pavilion are designed by teachers and students of Donghua University.

It is understood that the design of each category of World Expo professional uniforms, including a number of sets of clothing and accessories, add up to a total of more than 30 sets.

All categories of professional wear are long and short, covering the three seasons of spring, summer and autumn.

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When designing volunteers' costumes, the researchers integrated the "heart" design on behalf of volunteers.

The uniform of the receptionist and concierge is decorated with the Magnolia pattern on the neckline of the dress.

Silk brocade highlights Chinese wisdom

The Red Oriental Crown, which is rich in Chinese elements, is the National Pavilion of the host country. What kind of exhibition will be displayed in the brackets building to deduce the "Chinese wisdom" in the urban development? And what kind of Chinese treasure should be chosen as the treasure of the town hall in order to complement the shape of the Oriental Crown? As a national treasure, the painting and calligraphy works on Qingming River clearly become the treasure of the pavilion of the Chinese Pavilion, highlighting the wisdom of China.

Jiangsu SOHO International Group, as the 2010 Shanghai World Expo licensed manufacturer and retailer, has developed a limited edition of World Expo licensed product -- silk brocade painting "Qingming Shanghe".

The painting is made from the world's first invention patent, "high-density full imaging and Simulation of color silk weaving technology", breaking through the limitations of traditional brocade technology, using the most advanced electronic jacquard equipment in the world today, and weaving it with 100% high-quality natural silk. It has been carefully produced from dozens of processes through raw material selection, process design, weaving and so on.

Silk brocade painting "riverside on Qingming" coincides with the theme of the pavilion at the World Expo China Pavilion. It is also a treasured gift from the Ministry of Commerce as a gift to foreign guests. It has a valuable collection value.

The saint in weaving disguised as the wife of the head of state.

As the host of this World Expo, what will we offer as a gift to all the leaders of China?

Silk is China's traditional decorative textiles, known as "the saint of weaving", the production process is very meticulous.

In ancient times, a silk robe would cost a weaver for 10 years, or even longer.

Silk is the cream of Chinese silk art.

In the song and Yuan Dynasties, it was designated as one of the Royal fabrics.

It is famous for its meticulous and complex weaving process.

Even the most skilled weavers can only have one inch per day.

It takes about 10 years to finish an emperor's silk dress.

Therefore, he has the reputation of "one inch of silk, one inch of gold" and "saint of weaving".

After the organizers decided to make the cheongsam made of silk and the wife of the heads of state, the more than 10 knitted women began their busy work in the hometown of silk, the folk silk weaving and embroidery factory in the western part of Suzhou, Jiangsu.

"There are colored ink and wash patterns on the silk, and the pition between them is very difficult."

Wu Wenkang, director of the silk weaving and embroidery factory, said that the technology of silk is extremely complex, so thousands of years have been unable to realize machine silk.

In factories, wire machines are made of wood.

When weaving, the weaving mother first installed the silk thread and the bottom lining drawings on the machine. Then the knitted girl had to start the silk thread through the silk thread, and the silk thread machine was made in accordance with the pattern of the Song Dynasty, and the appearance and performance of the machine were no different from that of the Song Dynasty more than 1000 years ago.

The selection of raw materials is also very selective.

Wu Wenkang used the top grade white silk treated at 120 degrees Celsius. The six white silk twisted together to make the silk stronger and softer and more comfortable.

Ordinary silk needs only one silk.

In addition, in order to achieve the highest level of production in the Song Dynasty, the weaving mothers used the song weaving method in the whole process.

It is reported that there are up to 16 processes in the Song Dynasty, such as longitude, longitude, reed, bending and embedding.

The fabric produced by this process will not fade and wrinkle repeatedly after repeated washing.

"The 60 cheongsam made for the wife of heads of state is all designed by famous fashion designers in China. 60 cheongsam colors and styles are different, so each one is unique.

Dress culture in every country reflects each other

While appreciating the impressive impression of Chinese textiles and clothing, the uniform of other countries' venues also gives World Expo visitors a feast for their eyes.

Entering the African Union Pavilion, visitors seem to be in a tribe in Africa.

African clothing culture plays a very important role in creating a cultural atmosphere in the African subcontinent.

South African Pavilion staff wearing the South African national football team uniform, people can not help but think of the world cup.

The rich national features displayed in the East African island country are rough and primitive.

The textiles brought by Niger, Senegal and other countries are favored by many visitors, and the sales volume is gratifying. Madagascar's on-site weaving demonstration has become an attractive sight.

The exhibition hall of several European countries fully embodies its unshaken position in fashion and art circles.

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The National Pavilion of Italy duplicates the dome shape of the Cathedral of the Notre Dame Cathedral in Florence, so that the hearts of the visitors are shocked.

In addition, the stereoscopic static display of clothing brands also gives visitors a feast for the eyes.

Among them, the world famous brand clothing shows clearly the style of this clothing kingdom.

As one of the sponsors, Prada (Prada) designed the work clothes for the staff of the Italy pavilion with elastic poplin fabrics.

Zegna (Zegna) has displayed a super classic menswear based on its brand characteristics.

Du Gabbana (D&G) shows its brand charm to visitors through a black gauze sleeveless dress.

The classic luxury brands such as Armani (Armani), Versace (Versace), Louis Weedon (LV) and other classic brands tell everyone the most famous brand in Italy.

The French Pavilion moved the wedding ceremony for new Chinese people to World Expo, Shanghai.

German, mayor of tulle, France, personally married the new couple.

Part of the bride's wedding dress is from the French fashion designer eddy.

To let the Chinese bride understand the romantic marriage ceremony of France is one of the important activities of France in this World Expo.

There is a long queue in front of the city hall, which is covered with roses. Everyone hopes to enjoy the white wedding dress on the booth.

The reason why the wedding ceremony was held in World Expo, Shanghai, was because the city of tulle saw China's infinite opportunities.

The parity brand H&M also made a uniform for the staff of the Swedish Pavilion in World Expo. The most valuable thing is that the uniform is made of organic cotton, organic flax and recyclable polyester material. It is very environmentally friendly.

The staff uniform of Poland Pavilion is made up of Poland folk traditional costume, which is mainly red and white. It symbolizes the color of Poland's flag and combines with "China Red".

Danish museum staff uniform is more unique, red skirt like the little mermaid beautiful tail fin, bicycle wheel patterns become the decoration of clothes.

The German Pavilion uniform has adopted a recyclable special polyester fiber, which can be decomposed into underground fertilizer after the end of World Expo, and even the dye and buttons will not pollute in the process of degradation.