Weapon: How To Break The Market And Win The Market?

Facing the current "domestic market" fever, experts point out that foreign trade to domestic sales is a systematic project. Blind expansion of the domestic market may result in serious setbacks due to the lack of product positioning, brand and channel market. Therefore, enterprises should be cautious in dealing with them.

It may be argued that "interlacing is not reasonable", but in fact, export and domestic sales are not only different regions, but also the rules of the game are quite different.

First, ensure quality and enhance the added value of products.

In fact, whether export or domestic sales, product quality awareness is one of the basic guarantee for enterprise's success.

Therefore, although the domestic demand for quality is lower than that of developed countries, export-oriented enterprises should inherit the quality consciousness when exporting to the domestic market, and even convey this as one of the advantages of enterprises to consumers.

At the same time, with the continuous improvement of consumption level, consumers' demand for products is not confined to the "wearable" level.

Therefore, in addition to strengthening product quality, enterprises should also enrich their product styles and meet consumers' purchasing needs.

Therefore, shoe enterprises can no longer abide by the road of low price, low performance, low technology and low level. We must pay attention to the research and development of new technologies, expand the intensity of product innovation, and continuously increase the added value of products.

Especially for many shoemaking enterprises that are used to export market, the product styles are relatively single, and the production tools have been stereotyped and so on. All these problems should be highly valued and improved.

Only by constantly innovating, insisting on science and technology first, establishing product research and development team, and vigorously promoting the application of new equipment, new recipes, new processes and new technologies, can we find our way to survive.

Two. Build up independent brand.

With the continuous development of shoemaking industry, more and more enterprises realize that only by having their own brands can they gain a higher reputation and reputation, so that they can win consumers, thus gaining more value in the stable market.

And for those shoe-making enterprises that are going to expand the domestic market, no strong brand influence is a big weakness.

Therefore, the key to expand the domestic market is to build up our brand and enhance the popularity and influence of the brand.

How to enhance the influence of the brand? In view of the lack of marketing function, shoe enterprises should focus on solving the "battalion" process, and make full use of information dynamics to plan the system ahead of time, and constantly adjust the sales team members' operation and implementation. The strengthening of marketing functions will help enterprises cut into the speed and success rate of the domestic market, and effectively lift the sales volume and brand awareness of the enterprises in the expansion of the channel network.

Three, improve channel construction terminal sales network.

For export to domestic enterprises, the weakest and most difficult link will be the channel network, because only by repairing the roads and realizing the smooth flow of products can the real operation of the domestic market be carried out.

{page_break}

How to build a good sales channel network? It is understood that chain stores and franchisees can maximize compression products.

But for shoe-making enterprises that have just tested the domestic market, the premise of building a good sales network is to identify the market blank and not blindly expand the terminal network.

Because the leader has a dominant position in the market, it is difficult to compete with it in the overall market.

The effective measure is to take the initiative to divide the market, choose the advantageous market segments that the leader does not have the advantage, and focus on the marketing resources such as manpower, material resources and financial resources to invest in the segmented market, and change the overall weakness into local advantages.

Four, make good use of talent reserves to develop reserve forces.

For foreign trade shoe enterprises, a team with rich experience can better expand the domestic market for enterprises and become an important pillar of enterprise development.

Therefore, shoemaking enterprises should make rational use of talents, dig deep into the potential of employees, and make a comprehensive inspection of talents in terms of abilities, personalities, interests and experiences, and rationally arrange positions for talents.

Five, strengthen management and perfect internal mechanism.

For a long time, strengthening the construction of internal control and optimizing the internal control environment of enterprises is the basic work to improve the level of management and management. It is also very important for domestic enterprises to improve their internal management mechanism.

Therefore, the shoe enterprises should take many measures from production management, staff management, cost budget management and other aspects to improve the internal management mechanism so as to enhance internal strength and achieve breakthroughs.

In short, under the new market situation, shoemaking enterprises should focus on improving their own comprehensive quality, starting from product research and development, channel construction, brand promotion, internal management and other aspects, comprehensively upgrading and practicing internal strength, so as to win the market finally.