Wenzhou Shoe Enterprises Usher In The Secret Season Of Sales Season

Phenomenon 1: not reducing people but increasing people

In May 23rd, the conference room of the five floor of the headquarters of Zhejiang AOKANG group, located in Yongjia, Wenzhou, was filled with people. The recruitment center of the Group HR center was conducting a tight interview for the candidates who had passed the preliminary election. The recruiter said: "in the first quarter of this year, our terminal network has increased by more than 100, so we need more than 200 new recruits.

Phenomenon two: production orders until the end of the year

According to Fan Manru, general manager of AOKANG Qian Shi shoes manufacturing company, at present, we are working overtime to make the first batch of women's shoes orders of Wort Mann company in early April, a total of 300 thousand pairs, and other orders have also been filled to November.

Up to now, AOKANG's three largest production base has at least 10 million orders.

In February and March, the total output of the North International Industrial Park reached nearly 400 thousand pairs, an increase of 6.45% over the same period last year.

The export volume of the production base in 2008 was US $52 million, an increase of about 5% over the same period last year.

Phenomenon three: Internet breakthrough market share

AOKANG has added more than 100 new terminal networks in the first quarter of this year. At the same time, it continues to carry out value innovation. On the basis of business fashion, the brand core competitiveness is positioned as "fast, fashionable and affordable."

In addition, the company plans to open 30 new AOKANG flagship stores with 200 square meters in the southern prefectural level this year.

"Our nationwide sales network is expanding rapidly, and it is expected to reach about 3800 this year."

A set of encouraging data

According to Wenzhou shoe leather industry association, the whole industry accumulated in the first quarter.

Statistics from the first quarter of AOKANG group show that sales of AOKANG shoes increased by 20% over the same period last year, and production and profits increased by more than 10%; the terminal network increased by more than 100; in 2009, the total export volume in the 1-4 months of 2009 increased by 35%, and imports increased 16% over the same period last year.

Meanwhile, the survey of Wenzhou Municipal Bureau of statistics showed that the confidence index of entrepreneurs in the industrial sector rose month by month, and the first quarter increased 20.6 percentage points from the previous quarter.

Secrets behind economic recovery

"In the slowdown and slump brought by the financial crisis, these data are extremely beautiful and exciting, and we see a glimmer of dawn."

When interpreting these data, Xie Rongfang, Secretary General of Wenzhou shoe leather industry association, was very excited. She said: "these achievements are the result of the untiring efforts of the government and enterprises."

When most of the enterprises have difficulty in operation, the Wenzhou municipal government immediately launched "government enterprise linkage and tackling difficulties".

{page_break}

The activities of enterprise service year have set up some supporting policies to expand the market and ensure growth, solve the practical difficulties of enterprises, and encourage chambers of Commerce, industry associations and enterprises to join hands to develop the market.

The Wenzhou customs has introduced the "key account liaison system" to AOKANG, designated Customs officers who are proficient in business as special liaison officers in various industries, focusing on leading enterprises in various industries, providing targeted service, close style and follow-up policy services and business guidance.

According to the actual design of AOKANG, a personalized service plan is proposed: first, processing trade procedures and other customs clearance procedures; adopting the trust management mode to create a relaxed law enforcement environment for enterprises; exchanging information between commodities and market with enterprises, providing footwear export statistical information and related analysis, assisting enterprises in conducting market analysis, doing well in policy services, and assisting enterprises in carrying out anti-dumping complaints and investigations.

Last September 23rd, the only private bonded warehouse in the Wenzhou customs area, which was formally established in the customs area of the customs, has begun trial in AOKANG.

The history of AOKANG's response to the financial crisis can be traced back to the article "winter is not far away" published by President Wang Zhentao in 2003. When the economic development situation is excellent, no one will pay attention to "breaking up". We all need to increase investment and take a diversified road.

But Wang Zhentao warned employees: AOKANG is to produce its own world famous brand, not to become an international brand processing plant, so heavy load, the road is very difficult, we must have a sense of anxiety, can not defend an acre of three Fen field waiting for the elderly.

Take action, deepen market research, understand the information of the terminal, solve problems, and increase the marketing awareness of the management team. At the same time, feedback on the homogenization of Wenzhou products and brand terminal images in the process of market research is also provided. Active input is made to increase investment in scientific research and industrial pformation and upgrading. Meanwhile, designers are introduced from countries such as Italy and West China to set up standards and launch the "chief designer". The fashion conference is held at the appropriate time this year, leading the trend. With the implementation of "cutting expenditure and open source", the cost of the company decreased by about 20000000 yuan compared with the same period last year. According to Wang Zhentao, President of AOKANG group, in response to the crisis, AOKANG took the "three measures": take the initiative to "go out", the group's top 3 months through the market.