Dongguan Shoe Enterprises Export Blocked &Nbsp, Once Again Facing Pformation

2010/11/3 11:24:00 132

Footwear industry in Europe and America

market

In the first half of this year, there was a sudden increase in the export of footwear products in Dongguan. However, some people conducted an in-depth study and found that this does not mean that the export situation has improved. It is just a rebound.

Investigators said that the only reason for the explosive growth was mainly due to the fact that European and American countries had sold stocks almost the same period and needed temporary replenishment orders. The export situation of Dongguan shoe companies has not improved.

Exit

Unit prices are also falling.

Coupled with the appreciation of the renminbi,

Raw material

Dongguan shoe enterprises are facing a new round of baptism.

Qi Yaochang, chairman of Dongguan Yisheng shoe industry Co., Ltd., reflects that when exporting is going out of the container, it is very difficult for a store to sell several pairs and dozens of pairs a day, and the department stores are also very realistic. They do not give the brand cultivation period at all.

Chu Xiuqi, President of the Chinese Department Store Association, said in an interview with reporters that during the process of fieldwork in Dongguan, these export shoes factories had competitive advantages in manufacturing, independent design, research and development, but they were relatively weak in brands and channels.

There is a difference between domestic and international styles, marketing methods and price. These export-oriented shoe companies need to identify the brand positioning and make corresponding adjustments to the production mode. The association is also advocating department store innovation, considering the export of some export oriented enterprises to avoid homogenization competition in the department stores.