Italy Enterprises Generally Pay Attention To Developing The Chinese Market.

2010/11/3 11:58:00 37

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The Italy Foreign Trade Commission (ICE) fashion monthly analysis recently pointed out that in 2009,

Italy

Textile and clothing,

Leather shoes and leather goods

The fashion industry has been hit hard by the economic crisis, and its exports to the main markets such as Europe and the United States have declined, but

Chinese Market

But increased by 3.2%.

With the growing economic strength of developing countries, many Italy enterprises are aware of the potential of China's market and hope to promote their sales growth by opening up the Chinese market.

Up to now, 2500 Italy enterprises have set up institutions in China.

Many small and medium-sized enterprises are also actively looking for opportunities to enter the Chinese market.

At the same time, many small and medium-sized enterprises in Italy also hope to seek opportunities for cooperation and development through participation in Chinese exhibitions and trade fairs.

However, compared with the total amount of 5 million small and medium-sized enterprises in Italy, the proportion of enterprises entering the Chinese market is still relatively small, and 90% of the enterprises are still relatively unfamiliar with the Chinese market, and the development efforts are not big. The main reasons are: lack of capital and talent strength; two, some enterprises have already had relatively fixed marketing networks in the country or Europe and the United States, unwilling to open up new markets; three, some enterprises are worried that Chinese partners will copy and copy their products and technologies.