XTEP 361 Degree Sports Shoes Brand Is Successfully Gold-Plated By Expo.

November 3rd, Sunday, six months after Shanghai

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On this year's World Expo, the spring shoe corps of Shanghai has gathered XTEP.

As a representative of sports brand, XTEP and 361 degrees were regarded as partners of volunteers in the park and outside the park during the period of World Expo. They appeared in the vision of people, and they took a lot of attention in World Expo to earn enough marketing points.

Take XTEP as an example, the brand, as "designated sportswear in World Expo, Shanghai", provides a total value of 36 million yuan for the 80 thousand volunteers in Shanghai World Expo park.

According to the flow rate of 70 million people, the "thousand person cost" of XTEP is only 0.5 yuan / person by the brand exposure rate that XTEP reaches through 80 thousand volunteers scattered in every corner of the city.

This has not yet been added to the publicity rate of the national media Expo publicity, and the enthusiastic and friendly attitude of volunteers is also promoting XTEP's brand image.

This is just like XTEP President Ding Shuibo said: "during the period of World Expo, the image of XTEP along with the 80 thousand most lovable volunteers spread to every corner of World Expo, presenting in front of every visitor. We can also say that we captured the best promotional resources in World Expo with our own unique vision."

In addition to XTEP and 361 degrees to enhance the brand image, Baofeng slippers from Quanzhou also won the double harvest of brand image and product sales.

The company's "Baoren" brand slippers are worn by "World Expo Shanghai licensed retailers" and "Shanghai World Expo licensed manufacturers" aura in the Expo Park.

According to the briefing, Baofeng slippers as a franchised retailer appeared in the first month of World Expo opening a record of 100 thousand yuan per store daily sale.

When reporters were visiting Expo Park, they saw that many tourists went to stores to buy slippers because they had gone too long in the process of visiting.

Little slippers on the stage.

"The hot spot sales have left us unprepared. The company has already actively deployed the supply of goods. In the Expo Park Baofeng shoes monopoly store, there are plenty of stock slippers, professional service personnel in place, and strive to meet the needs of every visitor."

Baofeng director briefed reporters that the Shanghai World Expo was the first big world stage for small slippers. With the traditional product positioning and marketing mode, it has quickly occupied the domestic channels, and sales of products have climbed steadily.

Statistics show that the tourism revenue generated by Shanghai World Expo in the past six months is more than RMB 80 billion yuan.

Experts estimate that the Expo's contribution to Shanghai's GDP will reach 5%, and its impact on the investment in the Yangtze River Delta will increase by 40% to 50%.

The tropical economic effect of Expo 2010 is expected to last 10 to 15 years, and will continue to bring prosperity to Shanghai.

Follow up benefits still to be excavated

The industry believes that compared with the licensed commodities in Beijing Olympic Games, the licensed commodities in World Expo, Shanghai are not officially led. Instead, the sponsors are solely responsible for the design, production and sale, and encourage small and medium-sized enterprises and individuals to participate in the design, production and sale of licensed commodities. This gives the company's image and products a full display.

The period of half a year is the peak period of the sale of World Expo logo, before experts and scholars have predicted that the total expenditure of World Expo tourists will exceed 20 billion yuan. If the consumption of Chartered products is 30%, the market will reach 6 billion yuan.

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Professor Chen Jinlong, director of the Department of business management and director of the financial management center of Huaqiao University, thinks that World Expo will last for a long time and visit a large number of people. It will surely enable the people of the whole country and even the whole world to know Quanzhou's products, and let more people know Quanzhou. World Expo will surely benefit the upgrading of the enterprise brand.

Expert analysis shows that for Quanzhou enterprises, this participation in World Expo, to show the overall strength of the enterprise, product technology, corporate culture and so on, will not only enhance the popularity and reputation of the brand and products, but also bring the enterprises and brands to the audiences of all countries and the media of various countries, which will bring unlimited business opportunities to the enterprises.