Display Of Clothing Stores

　　 The pattern of business competition has entered one. Big business In the era of fierce competition, businesses try to attract customers' attention and promote sales, striving to be unique in every detail. Especially in the store, besides shop design, window style and so on, it is more innovative on the display of clothing, in order to create a strong visual impact, create a sales environment for a commercial space, with a strong design to sell its own selling atmosphere, with a unique personality to establish the image of the business circle, in order to win more consumers to patronize, to gain greater profits. Therefore, clothing display is becoming more and more attention by businessmen and has become an important part of sales system.

　　 Doors, windows, shelves, props and displays constitute all the sales terminals. Door and shelf belong to brand image The hardware part and the display part belong to the software part of the brand image. Looking at every brand, we have reached a high degree of unity in the requirements of hardware and software, so as to establish a brand image and create a strong sales force to maximize market profits. But why it fails to achieve results is mainly due to the lack of perfection on display.

　　 display It is based on the theme of commodities, using different varieties, styles, colors, fabrics and characteristics of different commodities, through the comprehensive use of artistic techniques to display, highlighting the characteristics and selling points of goods to attract customers' attention, improve and enhance the degree of customer's further understanding, memory and trust, so as to maximize the desire to buy. This is the location of display and the display function to consumers. As an important part of marketing system, how to display good products should start from the following points.

Display of goods:

As clothing, display is generally divided into stacking and hanging.

Stacking: generally through orderly clothing folding, emphasis on overall coordination, contour prominent, the commodity on the platform or elevated platform display. The advantage of this method is that it can effectively save limited space, because the space of a store is limited after all. If the goods are displayed in the form of hang up, the space of the store is simply not enough. Therefore, at this time, it is only necessary to fold it up to increase the number of exhibits in limited space. This is the advantage of stacking, but the disadvantage is that it can not fully display the goods. Therefore, it can add visual interest and expand the space with the hanging display.

The following points should be noted when stacking the columns.

Emphasis should be placed on the vision, and the principles should be from outside to inside, from shallow to deep, from warm to cold, from bright to dark. Because this is the habit of observing things. This also enables consumers to have interest in commodities, and from shopping attraction, observation, purchase and other links to conduct shopping.

The same type of products in the same season are displayed in the same area.

Stacking should be folded and packed, and 4-6 pieces per thin piece should be suitably packed, 3-4 pieces thick, and the shirt necktie can be staggered. The size and size of each garment are from top to bottom, from small to large.

Try to design models in the vicinity of the stacked area to display the representative styles in the stacking, so as to attract attention and enhance vision. And the posters and leaflets of the costumes can be displayed to represent the delegates in an all-round way.

Hang up: generally hang clothes on hangers, so as to fully display the characteristics of goods, easy to form color blocks visual impact and rendering atmosphere, so that consumers can use the eye to understand the goods. However, in Limited stores, it is not possible to hang too much on display, usually hanging and stacking. In this way, on the one hand, we can make rational use of space, and on the other hand, we have a sense of hierarchy for the whole product display.

Attention should be paid to the following points when hanging up the list.

Each garment should be hung in more than 2 pieces at the same time, usually not more than 4 pieces.

Use the same coat hanger for the same series of products.

The sequence of hanging numbers is from front to back, from small to large, from left to right, from small to large.

The color of the hanging display should be from outside to inside, from the past to the rear, from shallow to deep, from bright to dark. From the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside.

{page_break}

Display principle

From the overall consideration of the display, in general, the exhibits are displayed in color and in style. These have to be determined according to the size of the shop and the main style of the clothes. Each has its own advantages, and each has its own shortcomings. However, no matter how it is adopted, the following basic elements must be considered. Adopting these principles will help companies arrange products from a holistic perspective, giving the most prominent position of characteristic products. How to match different kinds of products and collocation and so on, the only purpose of the overall display with concise form and rich connotation is to promote sales.

Focus on attraction

On every display surface, the focus of attracting attention is the focus. For example, the focus of the whole store is the logo after the cash register. The focus is usually located above the horizon or horizon. The POP print with strong color contrast, or the combination of products is often set as the focus. It can guide and display the attention of consumers in an orderly way, and play a certain role in the visual function of echoing and prompting. Therefore, the clothing brand in the terminal image, focus on shaping the image signs, this intuitive propaganda, can convey the brand's commodity information, promote sales, promote the brand.

Color rendering atmosphere

The use of color plays a leading role in display. The orderly color theme gives the whole store a distinct theme, well-organized visual effects and strong impact. Chen Liezhong uses color contrast settings as the focus, or creates color gradation effects of goods display, so that customers can generate impulse, coordination and sense of hierarchy, and easily lock target merchandise.

Create visual effects

The repetition effect can create visual interest, highlight continuous and whole block effect, pay attention to unification and contrast, and make efficient use of space to form a strong visual impact. This principle applies to the display of focus products or new products. In particular, we should pay attention to various repetition effects in practical operation. For example, the same dress should be used in different ways, model display, positive hanging and matching method should be applied simultaneously, so as to highlight the key points and maximize self image.

Display of windows

Window for terminal stores, like eyes for people, its importance is self-evident. Remember, this is the first step to attract customers into the store. The image quality of the window depends on two aspects, one is hardware design, the other is software maintenance. Two. Because this article is about display, it only focuses on software maintenance.

The display of model clothing must be changed two to three days, so that customers can keep fresh and attract people to enter the store.

If you want to display more goods, you should choose clothing related to seasons. Do not display clothes that are not fashionable or suitable for fashion, so as to corrupt the image of the brand.

The salesperson of a store must check whether the clothes in the window are clean and tidy, and whether the other promotional boards are in proper position.

　　 Today, when the details decide the success or failure, businessmen want to win in the fierce market competition, we must start with the fine points, strengthen the management system and enhance the immunity against risks. As the terminal nerve store of clothing sales, there are three factors that determine whether the store is successful. The first is hardware, which is the first condition to choose a prosperous business district on the location of the exclusive store. The second is the quality of the staff in the store, and the third is the display of the goods. These belong to software construction. Today, perhaps a personalized clothing display can catch the eyes of consumers and make the clothing of businessmen sell more than others.