The First Japanese Textile Exhibition Was Held In Shanghai World Trade Center Recently.

　　 Sponsored by the three fiber industry group association of Japan and the first Shanghai World Trade Center. Japan land Textiles Show On November 3, 2010 -5, the 2 floor of the world trade mall, Shanghai, was solemnly held, consisting of three major activities, namely, the opening ceremony, the press conference and the pairing meeting. This is the first time that Japan's high quality fabric industry cluster "three wells", "Fujing", "Ishikawa" and "Toyama", have joined hands to go abroad to show the world's high-quality synthetic fiber fabrics with the world's first weaving technology.

This exhibition is in progress. Asia It was held for the first time and was held simultaneously with Russia and Paris's "Japan north land Textile Exhibition". Fujiwara Hiroshii, Minister of development of fiber industry group of Japan's three northern counties, Rei Chiya, Vice Minister of industry and Labor Department of Fukui County, Rei Chiya, Minister of trade and industry of the recent economic and Trade Bureau, Heng Ze Li, Consul General of Japan's Consulate General in Shanghai, Zhi Yi and general manager of ITOI AI Si Si (Shanghai) trading company, and Fu Luyong, executive vice president of World Trade Center, have attended the opening ceremony and news conference on the first day of the exhibition.

The first "Japan land textiles exhibition" aims to open up opportunities for China's high-end textile and garment market. In 2009, its sponsor, the three fiber industry group association of Japan's northern land, conducted an initial investigation on the western and inland markets of China, Beijing, Shanghai, Guangdong, Fujian, Hongkong and Chengdu, and formulated an all directional China market development strategy based on Shanghai as a base, with annual exhibitions and trade exhibitions and short-term exhibitions.

The "Shanghai World Trade Center", which is dominated by China, Japan and Korea, is the platform for developing textile products in three counties of Japan.

The first overseas exhibition in Asia was held in Shanghai World Trade Center.

In a press conference for the Chinese textile and garment industry, Mr. Fujiwara Hiroshii, Minister of development of the three fiber industry group of Japan's northern land, made a deep exposition on why Shanghai was chosen as the platform to promote the Japanese northern land fabric industry to enter the Chinese market, and why Shanghai World Trade mall held the exhibition and the first exhibition.

Mr. Fujiwara said that there are four reasons for choosing Shanghai, which is based on last year's market survey. First, China's market prospects are very broad and open. Shanghai is the largest city in China's economy. Therefore, the first stop to enter the Chinese market is to choose Shanghai. Two, Shanghai people are very cosmopolitan cities. If Japanese enterprises want to choose overseas development, they must choose an overseas market with OPEN sense -- Shanghai market. Three. As a metropolis in China, Shanghai is a city with the highest quality professionals. Four, Shanghai's business environment is mature, especially from upstream to downstream.

The selection of WTO includes three main factors. Mr. Fujiwara said: "first of all, the world trade mall is a perfect place for the textile, garment industry, and middle and downstream facilities. Secondly, the transportation and network of the Shanghai World Trade Center, which radiates the urban area and East China and even inland, is very convenient. The buyers and sellers of the textile and garment gathered here are also very rich. In addition, in Shanghai, the world trade mall is a fiber professional and resource gathering center. There are fabrics, clothing, designers and so on. Therefore, it is possible to obtain trade opportunities in such an industry concentrated place to do such an activity. Therefore, the whole operation and publicity of the exhibition is entrusted to the WTO. We hope that we can expand our channels and promote more direct meeting opportunities between the two sides. "

For the purpose of the first exhibition, Mr. Fujiwara said that in fact, in July this year, Japan's three northern counties had established the "Japanese fabric experience center" on the 5 floor of the world trade mall, but the responsible persons of the related enterprises are not often in Shanghai. So the chance of direct contact between the person in charge and buyers is relatively small, so this time a short exhibition was held. The heads of 19 enterprises all came to Shanghai and had direct communication with buyers. On the other hand, because this time we held a face-to-face conference, the exhibitors brought their products, including models and made garments, and introduced their product characteristics to buyers in detail when facing the face business talks.

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North County three county fabric industry advantage highlights Innovative technology And high quality

At the press conference, Mr. Rei Chiya, Vice Minister of Industrial Labor Department of Fujing County, Japan, introduced in detail the characteristics of the first exhibitors and the industrial core strengths of the three counties in northern China.

The main products of this exhibition are synthetic fiber and chemical fiber products. 19 exhibitors are all excellent enterprises in three counties in Japan. First fabric Co., Ltd. shows super high density fabric. Its fashion popularity is very popular among Europeans and Americans. Sakaiovex Co., Ltd. has high - value-added fiber, such as high - value fiber. The natural materials developed by Xu Yang Industrial Co., Ltd. are highly decomposed, environmentally friendly and absorbent. The most popular materials for women's wear in Japan are popular in European and American fashion circles. SEIREN has long been committed to the integration of technology base and IT technology, and has continuously developed products that focus on environmental protection, such as electromagnetic wave, silk and other materials. The advantage of Kazuma is that it can design 74 guiding machines, weaving fine and bold flower patterns, highlighting the unique techniques of embroidery and printing. The former mainly produces silk, polyester, nylon and other long fiber fabrics, as well as cotton, wool fabrics and synthetic short fiber fabrics. One village industrial corporation specializes in developing carbon fibers, providing advanced materials, high technology and new skills, and environment-friendly fiber products. The synthetic fiber produced by the first article Co., Ltd. can guarantee the unique linearity of the fabric while also has excellent windproof properties. When it is stretched at 150%, it can achieve the astonishing performance below 1cc/cm2.s.

The three synthetic fiber products in northern land are technically competitive all over the world. Mr. Rei said that 60% of Japan's high-tech synthetic fiber enterprises concentrated in three counties in northern land, and formed an industrial chain from printing and dyeing to complete sales. Fukui County, which has a high quality of fiber, is characterized by heat preservation and sweat absorption. It is popular among Japanese buyers. This exhibit is also a well-known product of heat preservation and sweat absorption. The whole northern land three county's fabric industry cluster includes 3500 large and medium sized enterprises, and the total scale of production is about five hundred million or six hundred million square meters.

Initial market research determined to develop high-end demand in China's market

In 2009, Japan's three fiber industry association of northern land conducted a preliminary market research on fabric development plan. At the press conference, Mr. Fujiwara Hiroshii, Minister of development of Japan's three county fiber industry group, said that the survey was only a survey of Beijing, Shanghai and some parts of the western region of Chengdu. In addition, some fabric enterprises in Guangdong, Fujian and Hongkong were investigated. Through preliminary investigation, it is found that because of the high price of fabric in Japan, it is hoped that the future market of cooperation will be positioned in China's textile and garment enterprises with high demand and high price for Japanese high quality products.

Mr. Fujiwara said: "in fact, there are many high-end clothing enterprises in Beijing, and some enterprises even have higher prices than Japanese clothing. Then there are many opportunities to communicate with some high-end clothing enterprises in Beijing."

"In the survey of Chengdu, we had a simple contact with the retail industry in Chengdu, including Chengdu Ito," Hua Yang Tang "and" Yi Shi Dan ". It was found that Chengdu has strong retail strength. Therefore, to develop the Chinese market, the western and inland cities are also a great development goal. We have the strength to carry out diversified development of commodities and try our best to meet the needs of every market in China. China is a big market. We hope to develop the Chinese market with all our strength.

In view of China's vast domestic demand market, Japan's three northern County textile enterprises most hope to cooperate with China's domestic sales enterprises. However, if it is an export oriented enterprise that exports high-end markets in Europe and America, or a joint venture between overseas enterprises and Chinese domestic brands, it is also the three county enterprises in northern China that very much hope to cooperate. Mr. Fujiwara said that the first exhibition of fabric products mainly concentrated in women's clothing, sportswear and household products and other three categories.

Frequent exhibition and short exhibition help Japan's north land fabric industry enter China

The combination of regular exhibition and short exhibition promotion form is the expansion plan for Japan's north land fabric industry to enter China.

According to the Japanese fabric industry in Shanghai exhibition and the short exhibition of the specific operator - the world famous trading company ITO ITO Si (Shanghai) Trading Co., Ltd., general manager and introduction, conform to the good situation of China's economic development, in July 2010, Japan's northern land three county textile industry group association invested in the global and China high-end accessories procurement platform, Asia's largest textile and clothing exhibition center, Shanghai World Trade mall 5 floor, set up the "Japan fabric experience center", the first batch of fabric enterprises have 19, gathered a complete range of high-end Japanese synthetic fiber products, these products will continue to update as the season changes, aims to continue to promote the Japanese synthetic fiber industry in the form of year-round exhibition. Chang exhibition provides a very good opportunity for Shanghai and the national textile and apparel Buyers to select products, so that they can have ample time to choose the products they need.

She and general manager pointed out that the "Japan north land Textile Exhibition" was a supplement to the annual exhibition and trade form. As Mr. Fujiwara has said before, because the heads of enterprises are not always in Shanghai, so this short exhibition is a chance for executives to talk face to face with producers and buyers. The 19 companies on the five floor long show participated in the short exhibition, hoping to accumulate some buyers' resources through the concentration and direct effect of the short exhibition, and then these buyers can slowly select the constantly released exhibits in the 5 floor exhibition.

The development and exhibition of Itou Tadae were jointly operated by the company and the world trade center.

Build China Japan Korea fabric center, WTO become Shanghai International Landmark

At the opening ceremony of the first "Japan Textile Exhibition", Mr. Fu Luyong, executive vice president of Shanghai World Trade mall, said that the first exhibition was held in the world trade mall, which is of great significance. It not only brings Japan's high quality fabrics to the world trade mall, but also brings a stage of international exchange for Shanghai's textile industry. Because after the Japanese fabric landed on the world trade mall, the Korean fabrics, Chinese fabrics and even the India fabrics that have been developed in the world trade mall will form more extensive exchanges.

It is reported that in 2005, the Central Asian government invested in Korea, and the first "South Korean fabric experience center" hosted by KTC, Daegu, landed on the 7 floor of Shanghai World Trade mall. After that, the "China fabric experience center", the 9 floor of the 9 floor of the world's first floor "Japan fabric experience center", which was founded by the three county government of Japan, and the world trade center, was the important measure for the three governments or agencies to help their excellent textile producers to develop China and the international market. The development opportunities of China, Japan and South Korea's textile and garment industry's sustainable development and multilateral cooperation have been excavated and refined in the exhibition trade environment created by WTO.

In 2008, guided by national policy, Shanghai World Trade mall took the lead in the industry to put forward the development strategy of transformation from "textile and garment transnational purchasing platform" to "introducing international brands such as China, Japan and South Korea". From 2005 to 2010, the creative fusion platform of China, Japan and Korea industry chain, the "fabric experience center" of China, Japan and Korea, has become the core concept of the world trade mall shaping the international brand annual exhibition platform, which is the main body of China, Japan and Korea.

"Japanese fabrics are relatively high-end fabrics in the impression of Chinese people. With the development of Chinese economy, more and more Chinese high-end garment enterprises have already known Japanese fabrics." Fu Luyong said, "this afternoon, more than 40 Chinese clothing enterprises headed by seven wolves will meet with the world textile mall and Japanese fabric enterprises. I hope that although this activity is only three days short, but through these three days on the platform of the world trade mall industry gathering, we can have a good communication with other garment enterprises in other countries, and have a better communication with the other Chinese garment enterprises outside Shanghai, which are already in the world trade mall and in the world trade mall. At the same time, as Japan's industrial activities, we can have a better communication with Shanghai's industry. To achieve these three exchanges, this project is successful.

Fu Luyong stressed that as the world trade mall, the key to ensuring the success of the first "Japan Textile Exhibition" is service, meticulous and professional quality service.

　　 According to the organizer's statistics, the first day of the first Japanese textile exhibition in the world trade mall, a large gathering of Chinese textile and garment enterprises, attracted more than 30 well-known Chinese clothing brand enterprises to come to the docking with Japan's north land fabric enterprises, including Zhejiang Semir, costumes, seven wolves, Diwan Li, Italy Gao Mei, HOSA, Shu long, Qingdao red collar and so on. Japan's northern land three county fabric industry cluster has successfully hosted the first exhibition in the Sino Japanese Korean textile and clothing resources industry circle, which has been formed in the world trade center.