Japanese Women's Fabric Promotion Conference Held In Beijing

　　 Organized by the Japanese new and interior cotton company, North International Group and Tianjin new textile import and Export Co., Ltd., the "Japanese advanced ladies' fabric promotion conference" was held in Jinglun Hotel on October 27th ~28, and 10 top grade women's clothing manufacturers from Japan participated in the promotion conference. The main recommendation products of these enterprises are made in Japan. Pure cotton knitted fabric Tencel blended knitted fabric, nylon flash fabric, wool blended fabric, cotton / linen / viscose blended casual fabric, thin woven fabric and so on.

Fukui Shingo, President of the new inner and outer cotton company, said China Consumer The promotion of consumption level is driving high-end fabrics. demand A large increase, more and more Japanese companies are eager to further expand their market in China.

Supplement:

In the face of the global crisis of textile industry, the State Council promptly promulgated the "textile industry readjustment and revitalization plan", while relieving the current outstanding difficulties, vigorously pushing forward the adjustment of industrial structure, changing the mode of growth and promoting industrial upgrading. This is undoubtedly a breakthrough test for Zhejiang, a big textile province.

"Textile informatization has been advancing for many years, and has made great progress in the fields of enterprise management informationization and product design digitalization. However, the fields such as manufacturing and sales management informatization have just started, and are facing a series of application bottlenecks and technical problems. The era of the Internet of things has thoroughly changed the consumption concept of strength consumption theme." Wu Ying, chairman of Hangzhou Jane Suo Garments Co., Ltd., believes that the theme of consumption power is 70 and 80, and their consumption habits have undergone qualitative change. Now consumers are investigating and studying immediately after attracting attention, and then share the opinions of this brand. From this we can see that today's brand is not only in the hands of advertisers, but is completely mastered by consumers.

Tug of heating: Women's clothing network to create magnetic field effect

In fact, some traditional textile industries in Zhejiang are quietly reforming. For example, the "women's clothing net" founded by Zhejiang song micro Clothing Co., Ltd., with the help of Alibaba and its own B2B website, promotes the production of its own products.

It is understood that at 10 o'clock this morning, the women's clothing Netcom went through the big screen to broadcast live women's clothing "spike" action. A down price garment with a price of up to 1000 yuan was instantly killed. The number of spike killed in only two minutes was as high as three or four hundred. In just 6 hours, it sold 1348 pieces, and the sales volume is expected to exceed 800 thousand today.

"When many people think that the traditional clothing industry has no way out, when all the owners are worried about how to sell it," Jane Suo "not only gave up clothing production, but instead came out of a great road from the desperate situation and realized the explosive development of the women's clothing industry. Wu Ying believes that a good enterprise must ask for another sense of innovation, so long as we get through the channel, it is easy to make profits.

It is reported that at present, the average traffic volume of the "women's clothing net" operated by the company has reached about 20000 times, and more than 40 women's clothing brands have been carrying out close cooperation. In addition, they have expanded cooperation plans with the 8 major factions of the country. This strong sales situation has once surprised business owners. Why can women's clothing network attract many famous women's brands in China?

"In fact, the market of women's clothing is quite large. Not only in the Zhejiang market, but also in the whole country and even the world, there is no limit to women's pursuit of clothes. And selling women's clothing through Internet channels is an innovation of sales channels. Wu Ying said.

Industrial Clusters: to seek win-win situation together

Yesterday morning, it was the day that women's wear net and Jane's dress were formally established. Through the previous trial operation, the women's clothing net has made Wu Yingle blossom in sales. "When we first tried to run the business, it had already shown good performance. This shows that the consumers' purchase concept is changing, and the enterprises should better cater to the consumer's consumption mode."

Along with the development and utilization of the network, the women's clothing network is a combination of the right place, the right place and the people. In a short time, it attracts more than 40 cooperative enterprises, such as the red dragonfly, Fei Yi, the rising and falling flowers, the beautiful clothes, the autumn water and so on.

Women's clothing network has won the commanding heights of the clothing market through the way of multiple industries convergence, complementary support and advantage sharing.

"If we just put a single product, it's hard to give full play to our advantages." Wu Ying said that through cooperation between enterprises and enterprises, they not only filled the vacancy of products, but also expanded the industrial chain, which fundamentally eliminated the "stumbling block" on the road of garment industry cluster development, and formed a complete set of patterns from clothing sales to sales.

One silk does not make a thread, but a single tree does not make a forest. With the expansion of the market, the women's clothing network has gradually embarked on a more mature "tug of war" new road. Through its own sales channels, it is seeking a "win-win situation".

For Zhejiang women's clothing network, Alibaba, Taobao world general manager Han Wei believes that "three years later, women's clothing net will be the next Mcglaughlin." Recently, the Silk Fair, which has been held recently, has added exhibitors to the network exhibitors. This indicates that the Hangzhou women's clothing industry is gradually taking the road of combining physical marketing with network marketing.