Evolution Of Traditional Fashion To Wool Fashion

With the change of the times, people pay more attention to individualization, fashion and upscale in clothes, which in the form of invisibly impel the design of wool knitted garments into the age of fashion.

In recent years, woolen knitwear

On the stage, it plays a more and more important role. Knitted fabric has been playing an increasingly important role in fashion apparel with its unique fabric style.

Woolen knitted garments are of soft texture, good moisture absorption and permeability, excellent elasticity and extensibility. They can meet the needs of bending and stretching of various parts of the human body.

The wearer will feel very comfortable, close fitting, unfettered, and can fully reflect the human body curve.

All this means that there is a huge design space in wool knitting fashion, and good clothing performance makes it always the inspiration material for designers.

So what is the fashion of Mao knitted fashion on the stage of fashion today?

Brand competition

Win

Looking at the wool and cashmere area of the major shopping malls, the famous brand and strong lineup.

Cashmere has Erdos, Saussurea, Begall, parrot and other brands; wool is also Ordos Austrian group, Chu Lao Da, shallow autumn and other brands as the leader.

In terms of product style, brand differentiation is the selling point of each brand, which reflects their distinctive brand characteristics.

Men's clothing is heavy brand and women's clothing is heavy. Therefore, women's sweaters can detect the fashion of wool knitting.

Baikal is a dark horse in the cashmere industry. Its products are young.

In order to make demands, rely on the in-depth investigation of the market, strengthen the development of styles, and constantly introduce new products of the market according to consumers' demand for cashmere fashion and personalization.

In the brand management strategy, Baikal attaches great importance to product design. Through the investigation of cashmere clothing market abroad in recent years, it has taken the lead in developing high-grade, ultra-thin and high count cashmere silk blended fashion in the domestic market, changing the traditional concept that the general consumers think that cashmere products can wear in winter, enriching the cashmere fashion market, greatly meeting the needs of the increasing high-end consumer groups, and having cashmere products is a major feature of Baikal cashmere fashion.

In addition, there are parrot in women's clothing. Its style is stylish, elegant and elegant. It integrates the restrained high style into the classic and original style product design, lets people experience the luxury of simplicity, and pursues fine workmanship and lean refinement in quality.

Through just a few years' efforts, Paro cashmere has established a good sales network in more than 30 cities across the country.

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In the wool category, Ordos Austria group, as the wool brand of the domestic brand of cashmere brand "Ordos", has achieved good results after 6 years of development. It has been ranked first in the market share of similar products for two consecutive years.

Products adhering to the fashion, elegance, leisure, natural brand style, vigorously implement product innovation and research and development, actively adopt new materials and new technology and new fashion elements, launched the spring and summer T-shirt series, to ensure that the Ordos Austrian group brand product production and operation continuity, really in the off-season is not light.

Display the unique properties of raw materials.

Cashmere and wool

Although they are similar to woolen knitted garments, their appearance is almost the same, but their texture is essentially different. This makes the difference between them very different: cashmere has lighter and more elegant feeling than wool, and has a better draping feeling. It feels soft and comfortable, and can be dressed closely. Therefore, there are differences in design between cashmere and wool.

Cashmere is known as "soft gold". It is one of the most valuable raw materials for clothing. This determines that its design should be concise, atmospheric and elegant, and it can embody the texture of velvet.

While wool is more important than warmth, the pursuit of texture is to highlight the texture and sag.

Good designers should be able to show the performance of each material thoroughly.

Clothing is more beautiful, fashionable, consistent with the trend of the times, allowing consumers to accept and love.

How to make cashmere and wool different characteristics through the fine needle method, and to meet the needs of the times, for designers have higher requirements.

First, the designer should have the sharpness of the market, understand the demand of the market, this acuity needs long-term experience accumulation; secondly, we should set up a positive attitude, and have a long-term belief, because the design has just started as a concept, it is illusory, but the market product is real in the process, how to change from "virtual" to "real" needs the corresponding process, and the market research work is very hard during the period; the final key is

To pursue their own ideas, there are original things, so that we can give the brand soul. Good brand can survive only by being unique.

Innovation raw materials

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The trend of sweater fashion represents the pformation of underwear thermal function to decoration function, and the decoration function pays more attention to "collocation". Therefore, the design of knitted garments is no longer confined to single fabrics and materials.

Its innovation should not be confined to style, color, and

In other respects, it should be a breakthrough in technology, materials, technology and technology content, which will directly affect the real popularity.

Designers have not only focused on the fashion trends of wool knitted apparel, but started from the popular trend of yarn origin, focusing on the popular trend of "big clothing" outside the industrial cluster, combining knitted fabrics with woven fabrics and silk accessories, so that the publication of the fashion trend is in a "big field of vision".

At the same time, we pay more attention to the whole pandemic environment.

For a sweater.

For example, knitted fabrics and woven fabrics can interact with each other.

Through different stitching of fabrics, stitching of different stitches and stitching of different textures, the sense of hierarchy of clothing can be increased.

Knitted and woven fabrics can be organically spliced and segmented by contrasting and colorful fabrics. Floss fabrics are filled with flash fabrics, smooth fabrics with rough materials, thick and light fabrics coexist, thus breaking the traditional design concept of wool knitted fabrics. The design of wool woven imitation woven fabrics has become the mainstream of fashion.

At the same time, it is worthwhile to draw on the design idea of the fabric according to their respective advantages and disadvantages to carry out different integration and achieve partial compensation.

With the continuous improvement of the living standards of consumers and the changing of aesthetic concepts, the proportion of fashion in clothing is becoming more and more important.

As a clothing product, wool knitting has gradually changed from "technical content" to "fashion content", from traditional industry to fashion industry, and "wool knitting fashion".

We will tap more potential and space for the development of the market.