Only 300 Yuan Started &Nbsp; &Nbsp; The Stall Girl Became A Big Leader In Children's Clothing Store.

"A female boss is more profitable than a male boss."

Compared with male entrepreneurs, they are good at controlling financial cost and becoming more resilience.

From the beginning to support the family to the stalls in the morning market, up to now, there are only 3 Direct stores and 10 franchises in Ji'nan alone, less than 8 years.

From shop assistant to morning market

Miss Kong, 32, is cheerful, optimistic and talkative. But when she mentioned her boyhood, Miss Kong said that it is most appropriate to describe herself with self doubt.

After graduation from junior high school, Miss Kong, who was not very good at words, listened to her mother's words and entered the Vocational School of clothing.

According to mother Kong's plan, the tailor's line is more suitable for the daughter who is not good at words.

After studying for some time in the clothing school, Miss Kong, who was "itch", secretly helped a worker in the factory to make trousers. But when she made a fashionable flanged trousers for her workers according to her own idea, the trousers which were not made according to the workers' requirements were finally denied.

"Obviously it's better to wear flanged trousers, but he insists on straight pants."

At this point, Miss Kong suddenly realized that such a life was not what she wanted, and she could not be a tailor.

Three years later, Miss Kong, who graduated from the clothing vocational school, went to work in a shopping mall.

When I first entered the unit, she thought, "I will not stay here for long," but I didn't expect it to be ten years.

In 2001, Grandpa suddenly fell ill, which made Miss Kong's life embarrassed.

"My husband and I do not add up to 1000 yuan in wages, we have to see the sick for the elderly, and we have to raise a new born son. This money is not enough."

In order to support his family, Miss Kong set up a stall in the morning market in Yanshan and sold stationery.

Daily turnover increased from 2 yuan to 3000 yuan.

A stall becomes a shop.

After setting up a stall, Miss Kong found that the stationery she sold was not as popular as she imagined. When her business was best, her stationery could sell for 20 yuan a day, and only 2 yuan a day.

After a month's insisting, a friend's sentence made Miss Kong decide to change her career. "People around here are coming to buy vegetables. Whoever buys stationery, takes a piece of clothes and goes back."

In fact, there were already clothes stalls in the morning market, but those clothes were not beautiful in Miss Kong's view.

After several twists and turns, Miss Kong contacted a foreign trade store in Ji'nan. She took out the only 300 yuan in her hand, and bought nearly 100 children's clothes with the same color but different colors at the price of 3.5 yuan each.

On the second day, Miss Kong bought the morning market at the price of 5 yuan per piece. It was unbelievable that the situation was so hot that she had only a dozen pieces of clothes left, and she earned more than ten clothes after 300 yuan returned.

700 yuan, 1000 yuan, as business has improved, Miss Kong's investment has gradually increased.

At this time, Miss Kong's booth has used the sign of "foreign trade".

Gradually, Miss Kong's income from selling clothes has been able to feed the family. "When you sell well, you can earn more than 3000 yuan a month, and spend all your money on them."

After more than two years of stalls, a doorway house near the morning market was rented, and the business has gradually grown to a price of more than 7000 yuan per year.

But when I first moved into the shop, business was not as good as expected. "Sometimes clothes can only be sold for 20 yuan a day."

Over the past two years, Miss Kong has accumulated a group of loyal old customers, who are the new customers of foreign trade.

Miss Kong sells children's clothing for children aged 0 to 3. She installed a slide outside the shop, while the children are playing outside, and the mothers pick clothes in the shop.

Three months later, the turnover has reached 3000 yuan per day.

The monthly profit of franchise stores is no less than 5000 yuan.

2007 is a year of special significance for foreign trade.

This year, it opened second direct stores in the Communist Youth League Road, and welcomed its first franchise.

Before that, Miss Kong firmly strengthened the confidence of the brand by joining the form.

"It was a great touch for me that my father's career started from a factory of more than ten people to a small shop later, and finally to a special counter."

Do not accept the form of franchising fee to let Shuo foreign trade brand develop rapidly?

Since 2006, Miss Kong has personally helped the franchisee to choose a location. Apart from the rent, if the franchisee wants to open a 15 to 20 square meter foreign trade children's clothing store, it only needs to invest about 5000 yuan.

From 2007 to 2008, the number of franchisees in Ji'nan's foreign trade has reached 10, and the most common one is about 5000 yuan a month.

Now, Miss Kong, besides ordering, helping the franchisee choose the store site and delivering goods, has been an important part of her life. In the eyes of her costume designer, she wants to pursue what she likes. After the big foreign trade is made, Miss Kong's goal is to open her own clothing factory. The products should not only be well-known in the whole country, but can also be sold overseas, which is the real big business of children's clothing.