Original Design: Game Between Brands

　　 There was no smoke and smoke, but the battle for the home textile market had never ceased. With the intensification of competition and the upgrading of business war, it is essential to manage, sell and produce technology in this fierce competition of home textile market. What can make a home textile brand stand out among many rival rivals? Brand culture The original design.

Look at China's home textile industry, especially those in the industry. Original design They are able to stand the test of the market. In turn, enterprises without original design can not occupy a place in the highly competitive home textile industry.

A thorny road of original design

First of all, to understand what is original design.

There is no doubt that blindly borrowing and imitating is not the real design, but also the original. Original design is not the improvement and improvement of the established state, nor is it an alternative annotation of the existing existence; it is not a form of breakout performance, nor is the exaggeration and variation of the pioneering idea. Original design is the breath of life that breaks through the surface after refreshing the classic interface. It displays a neglected experience, a new existence that can go through, stay and develop.

Original design looks beautiful, but it is not easy to do it. It not only requires home textile designers to have a very rich professional background and a unique perspective on the home textile industry, but also requires designers to have persistent patience and the courage and determination to break the rules. The original design of home textile products, from the designer's glimpse of a concept or element to the paper, and then to the designer's meticulous carving and giving the brand culture idea of the long process, is full of challenges and hardships.

At present, China's home textile industry lacks research on product mix, carding, purification and presentation of value. It also lacks a way to maximize economic benefits, that is, an effective way to increase value-added industries. For example, all brands in the industry exhibit the same display methods for different types of home textiles, or hang, fold or stack. However, this way of displaying invariable and changeless can not help ignoring the different visual values of different products, such as texture, refractive index and patterns.

to the satisfaction of consumer demand And services

Despite the thorny growth of Chinese textile brands in pursuit of original design, Chinese home textile designers never stop looking forward.

How to make the first step in the original design of home textiles? First of all, designers should understand that the exquisite and pure design is also intended to cater to the market.

In recent years, with the continuous improvement of the quality of life, the quality of life of consumers has taken a qualitative leap. However, blindly pursuing the exquisite taste of art and art that is revealed in the unique design is unable to resonate with consumers. It can only make the products that designers spend a lot of effort to lie on the display platform quietly, and experience the loneliness of high places.

Therefore, the original design of home textile industry is still inseparable from the traditional concept of "customer is God". Once we have followed such a concept, in-depth observation of consumer demand has become an indispensable research process before designers carry out original design.

The Japanese comic market is enduring, thanks to the Japanese cartoon industry day after day, year after year attention, processing, screening, research, analysis of consumer preferences for the results of the survey. After the market survey, the images in every cartoon are not created by cartoonist art, but according to the survey results, the image characteristics of consumers like each other are placed on one cartoon character after another. The successful experience of Japanese manga industry shows that design is designed to meet the needs of consumers.

China's home textile industry should also be in constant running in and research to form a general trend in the Japanese comics world. This requires every effort of Chinese home textile designers to identify the theme of the next work with constant observation and accumulation, instead of closing doors to build cars on the computer screen.

Another way to lead design fashion

It is far from enough to win the favor of consumers and rely solely on people's favorite elements of life. Designers should seek new ways to look for neglected areas in the consumer experience, which is the essence of original design.

How to find a neglected area in consumer experience and quickly resonate with consumers is the key for designers to improve their design level.

In addition to hard work and careful research, designers should be good at discovering the extraordinary life in ordinary life, grasp the uncommon in ordinary life, smartly match popular elements, and strive to bring original design for consumers to differentiate from other home textile products.

The famous household brand, fuanna, has conquered the vast majority of consumers with its flaunted art home textiles. Under the guidance of its brand style, the design of the product is more artistic and has brought unusual feelings to the consumers. The international home textile brand AUSSINO has put forward the concept of "color sleep" which combines fashion and health in product design, combining the use of colors with comfort, creating a new design concept, and subliming the "fast fashion" culture of the home textile industry.

To form a brand, home textile enterprises should have their own culture and characteristics, from product design to daily management to sales. The original design of products is different from other links, which can give consumers a continuous experience process. For example, a consumer may be impressed by the unique sales link in the process of buying products, perhaps to the quality of brand employees' well-trained quality, but the important reason for deciding consumer transactions is the product itself.

It is well-known that the slogan of the famous clothing brand, motel pangwei, is "not taking the unusual road", which is exactly the direction that home textile designers should stick to in the original design.

　　 Although there is a possibility of a new way of failure, as long as we are persistent, original design will surely lead the new trend of home textile design in China.