Han Style Clothing Occupies Most Of The Low-End Market, But The Overall Brand Is Missing.

After many years of silence, Han style clothing has grown wildly in a grassy manner, and has unconsciously occupied a considerable share of the domestic market. However, the overall brand is missing.

Continue check or check, let Hanzheng Street second Business circles Director Huang Binfeng has some. Entanglement 。

Last month, Hanzheng Street entered the most popular month for women's wear. But in the same month, the second Hanzheng Street industrial and commercial center has continuously investigated 6 women's clothing merchants in Hanzheng Street Central Mall.

The 6 merchants were investigated for only one reason: false or non-standard origin, and the origin of the virtual products was mostly Guangzhou, Shanghai, Shenzhen, Hangzhou and so on.

Monthly output of 50 million, occupy most of the low-end market.

On the morning of 1, it was less than 8 o'clock in the morning, and the downtown mall in Hanzheng Street was already crowded.

At the door of a family businessman, a pile of clothes was placed in a neat height, with all kinds of down garments, jackets, trousers and so on. The bags of clothes are directly placed on the small car and sent to the logistics company to be sent to all parts of the country.

Huang Binfeng said that from September and October, it was so busy every day. "Are these clothes purchased from abroad or produced by themselves?" I asked a business owner.

The boss looked at his clothes, without raising his head. He said, "we all have factories, and clothes are made by ourselves."

The so-called "self produced" clothing is marked with "Jazz Valentino" brand, and the origin is "Shenzhen jazz Valentino Limited". After verification, the origin is false.

Subsequently, the author looked at seven or eight shop signs in turn, and the producing areas were mostly Hangzhou, Guangzhou and other places, and two did not produce places.

According to the law, the production of clothing must be marked with real factory name, factory site and other information.

Zhou Yong, vice president of Hubei clothing trade association, is also one of the thousands of bosses in Hanzheng Street. He has worked hard in the market for nearly ten years, and he knows all about it.

　　 Zhou Yong It is introduced that shops in Hanzheng Street mainly produce and sell their own products. Besides the Central Mall, there are also old three towns and central markets. The total number of merchants is around 5000. Generally speaking, there is a factory with more than 50 workers behind each store. Such factories produce 10 thousand pieces of clothing a month, with a high average of twenty thousand. Conservatively estimated that more than 50 million Han Chinese women's clothing sold in Hanzheng Street each month.

Zhou Yong, who has just returned from the inspection market in Henan, said that from the Wuhan to the north, the clothing wholesale market of Henan, Shandong, Beijing, Heilongjiang and other places accounted for more than half of Han made clothing, and some market share even reached 70%. Moreover, the greater the share of the north, the greater the market for rural areas. In Hunan and South market, the occupancy rate is over 30%.