The "Millennium Cold" Hypothesis Prevailed In &Nbsp; Garment Enterprises Blindly Followed Suit.

　　 "This winter seems too early to go through. Autumn It's directly there. " Recently, a phrase called "thousand years of extreme cold" has been heated up. It probably means that the temperature of the northern hemisphere will be lower than usual this winter, and Europe will encounter a thousand years of cold winter. For this reason, many garments manufacturing enterprise or Clothing dealer With this concept, we can blindly produce large quantities of thermal clothing or store down eiderdown clothes.

　　 Ms. Li, the owner of a 92 brand clothing store, said that last month, she learned about the concept of "extremely cold years" through television and newspapers, but she did not think it was reliable. Because stone lions are located in subtropical areas, even if it is cold in winter, the temperature will never be below zero degree Celsius. Ms. Li said that if a large number of winter clothes or down garments were hoarded, it would not be too late to cry even if the prophecy had not been realized.

It is understood that due to the impact of rising raw materials and other reasons, the price of winter clothes on the shelves this year is indeed about 30% higher than in previous years, but the citizens still maintain a relatively calm mentality.

Shishi individual clothing enterprises also heard the news, began to blindly follow suit, to change the production plan or blindly increase the winter clothing production. Mr. Xiao, head of a major clothing company, said that the price of down and fabric is rising this year, or more than 20%, and the cost is already very alarming. If blindly follow suit, hoarding raw materials for winter clothing will probably affect the spring and autumn production next year.

"I never believe these rumours. They are easy to be used as a gimmick for promotions and prices, and some producers will follow suit." Insiders said Mr. Xie warned that the prices of raw materials such as cotton are rising now, and that some enterprises are not strong enough to take advantage of this opportunity, hoping to dilute the cost of increasing sales. However, without careful consideration of the ups and outs of market turbulence and blindly following the trend, it will undoubtedly increase enterprise risk and cause volatility.