Workplace: The Accumulation Of Contacts, Your Eternal Wealth.

motto

Don't put too much pressure on yourself, especially money.

Public relations is a work with a sense of social responsibility. Adhering to social conscience will win a wider society.

Well, word of mouth is the best way to promote sales.

Gao Deng Fiance Building, Yanan East Road, one of the top office in Shanghai.

Zhu Yanyan's "Shanghai viewpoint public relations Co., Ltd." is located here.

The more than 200 square meter office shows the extraordinary value of Zhu Yanyan, the 35 year old female boss.

With a brilliant smile, Zhu Yanyan, dressed in a light green coat and embroidered pleated skirt with white background, is full of youth's enthusiasm and beauty.

She chatted with reporters about her 9 years of entrepreneurial experience. She was somewhat naughty and somewhat stubborn in her calm confidence.

Workplace involvement

Make foreigners look at each other with admiration

Zhu Yanyan's career began in 1990.

After graduating from Shanghai Tourism College, Zhu Yanyan went to the public relations department of the Lan Sheng Hotel. After 2 years, he left for the Helen Hotel and served as deputy manager of the public relations department. After completing the great project of the Helen Hotel, he was recalled by Lan Sheng and became the youngest Star Hotel public relations manager in Shanghai.

At the Lan Sheng Hotel, her first boss was an American. He was the "devil" who was afraid of all the staff in the hotel.

On one occasion, Zhu Yanyan wanted to upgrade her little secretary to be a public relations officer.

The application form was handed in, and the foreigner awarded a "NO" to retire. The old secretary was not very good at English, but Zhu Yanyan felt that her main job was to deal with the Chinese media without much English.

She wrote a letter to her boss all night.

The boss looked for her: "do you see my endorsement?" "I see."

"Why do you write this letter?" "I wrote it all on the letter."

Zhu Yanyan insisted.

The old green eyes were staring at Zhu Yanyan coldly, and she could see that she was afraid that the devil was going to fire me. Unexpectedly, the old man suddenly laughed, and said kindly, "you know your staff better than I do, you grow up."

Zhu Yanyan has not forgotten this experience for a long time.

She understands that honesty and justice are the most important forces in human communication, and that "avoiding evasion" is the correct attitude to solve problems.

"When we have reason, we must fight for it. When the other party is unreasonable, we must not tolerate it."

Chinesegirl, who always carries a sweet smile on her face, makes her look impressive with her enthusiasm, integrity, devotion and intelligence.

Understanding business opportunities

Give yourself two years.

The end of 1996 was a turning point in Zhu Yanyan's career.

Zhu Yanyan, who is 26 years old, has an enviable social status and working conditions. However, in the middle of this year, the two successive big companies unexpectedly invited heavy gold invitations, so that she saw some business opportunities. The young and unwilling mediocrity heart immediately inserted the ideal wings and began to yearn for a wider sky.

She vaguely saw an emerging market: as China opens to the outside world, more and more foreign brands will enter Shanghai, and they need public relations services.

She also saw her unique advantages: from the media to the government, she had a huge network of connections.

This is the first barrel of gold given to her in 6 years of hotel career. Why do you want to start a company with this first pot of gold?

She decided to give her two years. If he succeeds, he will try to make Shanghai's "gold medal PR"; if not, return to the hotel two years later to become a "working Queen".

26 years old, after all, still can afford to lose.

Ha-ha.

At the end of 1996, Zhu Yanyan's "viewpoint public relations" was officially registered.

The name "view public relations" is intended to make the company a "new perspective" of Shanghai's public relations undertakings, and it also includes "new perspective" for customer business.

Zhu Yanyan did not proudly reveal her vision of "vision".

Her target group is located in foreign-funded enterprises, the world's top 500 companies.

The beginning of entrepreneurship

Rely on connections to get out of trouble

The story of entrepreneurship is always brilliant, but the beginning of entrepreneurship is difficult.

"View public relations" opened for half a year, but no business was received.

In a private house in Changning District, Zhu Yanyan and one of her men turned up yellow pages and called them by phone, contacting potential customers, or simply visiting their companies, but with little success.

She found that foreign-funded enterprises would not consider any of your proposals if they had no budget and no funds for related activities, and they would not use them for those companies that did not know the fundamentals.

The grim reality made her understand the importance of acquaintance.

One day after six months, one of her friends who worked in the US capital water supply company came to the news that

The secretary wants to do some media PR, but there is not much budget.

Without a word, Zhu Yanyan took the business down and collected nothing except the necessary expenses.

This has become a breakthrough of "zero point public relations" business.

It is the US appliance giant "Whirlpool" that really brings the "public relations" to a turning point.

Americans actually attach great importance to public relations and have the habit of serving public relations companies.

At that time, Whirlpool had been in the Chinese market for several years, and had never found a public relations company that satisfied them.

At the end of 1997, the contract of a public relations company was about to expire. Zhu Yanyan, a friend who worked at Whirlpool, introduced her to the boss.

Zhu Yanyan made full preparations for this long-awaited appointment.

Just over ten minutes' flowing talk tells us exactly what the company can provide for Whirlpool.

American bosses immediately cling to the board.

OK, just use you!

The silence at the beginning of the start of business has finally broken.

From then on, it was out of control.

Many brands like Unilever, Dove, and other 500 world top companies, such as MITSUBISHI electric and general mills, have become Zhu Yanyan's customers.

What makes her proud is that these big clients are highly loyal.

With the accumulation of experience, their business has also evolved from simple media links to large-scale activities planning, government relations, public relations, crisis public relations, and global press spokesmen.

Zhu Yanyan is willing to enter the front desk of Shanghai public relations industry and move towards her ideal of "gold medal public relations".

Passionate creativity

Attracting customers

"Originally, I worked for a boss. Now I work for different bosses."

How to maintain the fresh activity of public relations activities and always attract the public's "viewpoint" is very difficult.

To Zhu Yanyan's excitement, with the expansion of the customer base, the professional field of "view" has become wider and wider, which can make up for the simple repetition of boredom, and "from home appliances to cosmetics to food, our customers are almost standing in front of the industry, leading the tide, and their professional pursuit is also constantly inspiring our creative passion."

In order to provide customers with the best ideas, Zhu Yanyan often held "brainstorming" in the company.

She likes this feeling of growing up with customers and leading the trend of the times.

In 2001, Zhu Yanyan successfully planned the "new mom competition" and won the "golden goose feather pen Award" issued by the international business communicator Association.

This is the first international reputation that local PR companies have won for Chinese public relations.

Success didn't come easily.

For this competition, Zhu Yanyan convened more than 30 planning meetings, 5 months of meticulous preparation, finishing more than 7500 forms, nearly 10000 materials, here not only has extraordinary intelligence work, but also 7 provinces and cities nationwide close communication and frequent manual labor.

Pay attention to public morality

Don't bow to money.

Zhu Yanyan, who attaches great importance to maintaining connections, sometimes squads customers.

Once a big client asked Zhu Yanyan's viewpoint public relations to do a charity sale.

Planning, contacting government departments, watching the venues, and so on, Zhu Yanyan tried his best to build this charity sale.

But halfway, she found that the products used by the company for sale were all products that were about to expire.

Zhu Yanyan angrily asked them to change their products, not to win fame and gain, to deceive the public.

But the client is willing to act alone.

"Such a customer is not worth our respect."

Therefore, Zhu Yanyan resolutely terminated the agreement, and discussed with this case within the company to unify our values. "When company profits and social ethics are different, we must uphold social ethics and never bow to money."

Zhu Yanyan believes that public relations is a work with a sense of social responsibility. Adhering to social conscience will win wider respect from society.

Although she has smashed tens of thousands of dollars in this business, the "sense of public relations" sense of good social responsibility has won wide praise from government departments and all sectors of society, and has won more customers' respect and joining.

Time flies. In the twinkling of an eye, Zhu Yanyan has been in business for 9 years. Now she has established a stable customer base, "the world's 500 largest company". Her annual turnover is as high as 10 million yuan, and her career is thriving. At the same time, her academic career is also non-stop. She has obtained a master's degree in Business Administration from Fudan international and has been employed as an adjunct professor in the course of "public relations company operation and management" at Shanghai foreign languages institute. A Chinesegirl's life road has been remarkable because of her enthusiasm, integrity, dedication and sincerity.