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"Min Faction" Service Industry Starts The Micro-Blog Marketing Tour

2010/11/8 11:41:00 39

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Since the first half of this year, there are many "seven cards, seven wolves, CABBEEN, Anta, XTEP China and many others".

Min faction

"Shoes and clothing enterprises have launched official micro-blog in Sina micro-blog, and distributors such as star, strong, PEAK and other enterprises have entered" micro-blog battlefield "or promoted promotional programs, or

Aftermarket products

Service, or introduction of activities, without a smoke.

Brand war

Has started in micro-blog, and the concept of "micro-blog marketing" has also come into being.

Supplement:

What causes the growth rate of the textile industry to accelerate? "This is mainly due to the poor performance of the financial crisis last year and the emergence of a" low base number ". This year's export increase and domestic demand expansion, the market of the terminal demand is good, so the performance of the textile industry has been raised.

Ma Li said.

According to statistics, the amount of textile and clothing exports increased by 22.9% in the 1-7 months of 2010 compared with the previous year. In the first half of the year, exports rebounded more than expected. "Therefore, the leading performance of manufacturing enterprises is generally over expected, and the growth rate of Lu Tai A, Huafu color spinning and Weixing shares is over 40%.

Ma Li continued, "and another reason is that the recent rise in the price level, plus some inventory left by some companies, makes the company's profit level rising."

According to her analysis, among these, the performance of brand companies is steady growth, the growth rate of home textiles is 30-60%, and the growth rate of clothing is 30-40%.

From the perspective of growth mode, home textile companies mainly rely on rapid extension and expansion. The number of net shops in the first half of the 3 companies accounted for 6-10% of the total number of stores. Garment companies rely more on endogenous growth and net profit growth resulting from the increase in gross margin. In the first half of the year, the number of new union stores increased more than 14% in the first half of the year, accounting for about 5% of the total number of [25.09 0.44%] net shops, and the total number of seven wolf stores remained unchanged at the end of 09, but the store structure was adjusted and the number of outlets increased.

The companies whose expected performance exceeds expectations is: Roley home textiles, news birds, Lu Tai A, Weixing shares and Pathfinder; the companies whose performance is lower than expected include: Meng Jie home textiles, Saturday, Jahwa, Shanghai.