In August, The Total Retail Sales Of Apparel Increased By 16% Over The Same Period Last Year.
August, the national key large-scale
Retail enterprises
The retail sales increased by 15.07% over the same period last year, including clothing.
Retail sales
Year-on-year growth rate of 16%.
In terms of retail sales, the retail sales of men's suits increased by 10.73% compared with the same period last year. The retail sales of women's wear and trousers also increased year by year, with the growth rates of 5.09% and 2.16% respectively. The decline in retail sales was T-shirts and winter clothing, which decreased by 5.83% and 0.54% respectively over the same period last year.
Major national retail enterprises
Sales situation
Men's suit:
The top ten brands have a combined market share of 35.73%.
In the men's suit brand, YOUNGOR still ranks first in the market share of 11.02%, and more than 10% of the market share. The second is romun, the market share is 4.93%, and the sequo group ranks third in the market share of 3.96%. After fourth, the brand competition is fierce, the market share is below 3%, and the fourth to tenth are followed by nine shepherd kings, Goldlion, news birds, Wei Ke do, Dunhill, Shenglong and Zegna.
Women's wear:
The top ten brands have a combined market share of 33.21%.
In August, the top ten brands in the women's clothing market declined significantly compared with July. Of them, ONLY and VEROMODA continued to rank the top two, the market share was 8.68% and 7.49% respectively, third were brothers, the market share was 4.54%, and the fourth market share was lower than 3%, followed by IgG, Mars Phil, nine posture, voice rain bamboo, TeenieWeenie, Eiger weekend and Europe time force.
T-shirt:
The top ten brands have a combined market share of 26.2%.
The top ten brands in T-shirt market are very low in concentration, and the competition among brands is fierce. Among them, Montagut, the top 4.84%, has only 4.84% market share. Second and third are Goldlion and JACK&JONES respectively. The market share is almost equal, 3.82% and 3.81%, respectively. After fourth, the total market share of brands is less than 3%, followed by LACOSTE, playboy, nine herdmen, Beverly Paul, JEEP, Ordos (21.36, -0.33, -1.52%) and Pierre Cardin.
Down Jackets:
The top ten brands have a combined market share of 76.43%.
The top ten brands in the down jacket Market were higher than those in July, with the total market share of Bosideng in excess of 20%, ranking first in the market. Snow market ranked second in the market share of 10.76%. The market share of Yalu and duck was relatively small, 9.66% and 9.27%, respectively, ranking third and fourth.
After fifth, the brand competition is fierce, and the market share is less than 5%, followed by Gep, Sharon, KangBo, Pierre Cardin, Bing Jie and temple.
Trousers:
The top ten brands have a combined market share of 34.23%.
In this category, the king of nine herd is still thriving, leading the market development, the market share is 14.84%, the tiger market is ranked second, the market comprehensive occupancy rate is 6.8%, the third is Maya, and the fourth brand market has a comprehensive occupancy rate below 2%, followed by ROM, Rankine, Bestn, Goldlion, JACK&JONES, ledan and old people.
Thermal Underwear:
The top ten brands have a combined market share of 42.29%.
The competition among the leading brands of thermal underwear market is more intense. The top three brands in August are birds of silk, birds and cats. The market share is only 0.62 percentage points. The difference between the fourth brands is fourth points, and the difference between the first and the first brands is only 1.53 percentile. The fifth are Pierre Cardin, the junior nurses are sixth, Shu Ya seventh, Ordos, the Antarctic and the flower umbrellas are eighth to tenth, and the gap between three brands is only 0.13 percentage points.
Cotton sweater trousers:
The top ten brands have a combined market share of 46.88%.
The top ten brands in the category market are relatively stable, with three guns ranking at the top of the 11.96% market share. Second and third are respectively A&B and two. The overall market share of the two brands is 7.95% and 7.01%, respectively. Fourth percent of the total market share is below 5%, followed by cat people, Pierre Cardin, Shu Ya, Goldlion, snow bamboo, Heng Yuan Xiang and playboy.
Cashmere sweater:
The top ten brands have a combined market share of 64.95%.
The top ten brands of cashmere sweaters are relatively concentrated.
Erdos accounted for 21.01% of the market share of the total market share, the other brands were less than 10% of the total market share, the second place is Jen Bei, Montagut and Paro listed third and fourth, fifth deer king after the comprehensive market share of the brand is relatively low, below 5%, followed by fur dogs, Pierre Cardin, Zhao Jun, Goldlion and Mi Huang.
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