Wang Zhongjun: Do Business With Huayi And Make Friends With Wang Zhongjun.
The decline in movie revenue does not mean that Wang Jun is no longer enthusiastic about this. He is just planning more. "I eat with Shi Yuzhu," I said. "We can find a suitable script together, Huayi took the movie, and the giant adapted it for online games. Shi Yuzhu is very interested."
"The schedule is very tight today. There are two meetings in the morning, lunch with friends at noon, a public service activity in the afternoon, and a business trip tomorrow. As CEO, the largest media entertainment group in China, Wang Zhongjun is still at the stage of work compression.
His daily life starts at 5 a.m., gets up and goes swimming, and starts most of the work on the phone, at the table and in the coffee shop.
In Huayi, he made more strategic planning.
He was wearing a black suit coat and a pair of black trousers.
He was not tall and thin, and his skin had been sunburnt.
He looks quite young at the age of 50.
Wang Zhongjun said he had been a "literary youth" before he was 30 years old, and he had been an art designer and photojournalist in the state organ publishing house.
But by the age of 30, he suddenly realized that he could not soar in the sky of literature and art.
That year, China's reform and opening up wave swept across the Yangtze River Delta, the Pearl River Delta and Southeast Fujian.
The glory and glory brought by Huayi
The annual report of Huayi 2009 released in March shows that Wang Zhongjun, chairman of the board, received a dividend of 13 million 172 thousand and 400 yuan and an annual salary of 741 thousand and 100 yuan.
This is not comparable to his expenditure in 2009.
In addition to the media value of tens of millions of luxury houses and horse clubs, in a recent charity auction, Wang Zhongjun spent 680 thousand yuan on the jewelry necklace "dragon kiss".
However, Wang Zhongjun did not want to talk about collections, wealth or luxury houses. His thoughts were more focused on movies and entertainment.
To be precise, it is the past and future of Huayi.
After all, Huayi gave him an aura of glory and glory in his life.
Wang Zhongjun told a small story: last year when Huayi went public, he went to Europe with a business school class. He saw a handbag worth hundreds of thousands of handbags in an Hermes store in Paris. This handbag usually needs one or two years in advance.
He decided to buy it as a gift for the company's listing.
But the shop assistant told him that it was a product that someone else ordered, but it was sold.
Wang Zhongjun was disappointed. When the salesman saw him, he asked him to wait for a while, then he went to the inner room to make a phone call. Wang Zhongjun suspected that he should be the responsible person at the top.
When he came out, the salesman told him with a smile, "Mr. Wang, because it is you, I can sell it to you."
In February 10, 1994, Wang Jun returned home from the United States and founded the Huayi Brothers advertising company with his brother Wang Zhonglei in May 16th.
Wang Zhongjun said, these dates are remembered all their lives.
Before that, he had 4 years of schooling experience in the United States. He was a poor student who worked, washed dishes and studied books.
Earlier, he resigned from the state organ and became the advertising manager of China Yongle Culture Development Corporation.
This turning point is an adventure for Wang Zhong Jun, a soldier family born in Beijing.
Opportunity
It didn't happen until 1998. "I said many times, it was a chance. A friend of the former TV circle told me," take a TV show. The TV series is very profitable. "
I tried.
This does not sound like the story of "opportunity only for the prepared people".
In 1998, Feng Xiaogang found Wang Zhongjun and said he wanted to make a movie called "singing away from me."
After listening to Feng Xiaogang's idea, Wang Zhongjun felt "no play" at the moment.
A few days later, Feng Xiaogang proposed to take an emotional story in the United States.
Wang Zhongjun remembered that he said at the time, "this is more" away from me "than the upper part.
Later, Feng Xiaogang said that he wanted to take "mobile phone" to reflect the relationship between cell phone and people. After listening to this sentence, Wang Zhongjun immediately said, "shoot this."
The mobile phone, which invested 20 million yuan, became the annual box office champion in 2003, with a return on investment of 263%.
It was from then on that the screen became Wang Zhongjun's stage.
He hoped how much he could make up for the regret of giving up his early literary dream.
Huayi in the Internet Age
However, this screen is not the original idea of Wang Zhong Jun.
According to the 2009 Huayi annual report, in 2009, Huayi Brothers achieved 279 million 910 thousand yuan in TV dramas, a significant increase of 38% over the same period last year, and realized an increase of nearly 78% in 124 million 490 thousand yuan in terms of artists' brokerage and service income. As the main product of Huayi brothers, the income of the movie was reduced by 12% compared to that of the previous product, with the specific data of 261 million 590 thousand yuan.
The decline in movie revenue does not mean that Wang Jun is no longer enthusiastic about this. He is just planning more.
"I had dinner with Shi Yuzhu," I said. "We can find a suitable script together, Huayi took the movie, and the giant adapted it for a net tour. Shi Yuzhu was very interested."
Wang Zhongjun thinks that online games are very similar to movies, but they are actually stories, but they are different in playing.
"For example, a movie is successful, launched a 3D online game, if the movie is a series, the game can be updated, making a very fun game."
Today's Huayi is not the original Huayi, and today's Wang Zhongjun is no longer the literary youth.
Speaking of business, he kept on pouring out.
"In addition to the main industry movie, online games and cinemas will be the two key directions for Huayi Brothers to raise funds."
In fact, as early as 2008, Huayi Brothers began to form their own movie theater team.
Cinema
It's very hot, and it's hard to find a very satisfactory place. We now have about more than 10 signings, and we will be able to open the first one in April this year. We will probably open 6 to 8 this year. "
Wang Zhongjun is always planning ahead.
He is also unwilling to let go of the Internet today.
Now he also plans to combine Huayi and the Internet better. Online games are just a brick.
Apple's iPad has also aroused great interest. In his view, the knowledge in Apple Corp has many advantages for Huayi.
Making friends with Wang Zhong Jun and doing business with Huayi
Wang Zhongjun in 1998 may not have such a long-term plan and vision.
He started out as an advertising company, but he only wanted to play one or two operas.
make money
By chance, he became the big shareholder of the "endless". This year's box office champion gave him a chance to go into the film and television circles.
"Chinese films have been conservative in ideology for a long time, not to see how busy the film market is, and the films are still in a conservative form."
But this did not hinder the rapid growth of Wang Zhong Jun's film empire.
In the process of growth, entrepreneurs must join in.
"I am a more social person, and I have many friends around me. I didn't have these friends until now," Wang Zhongjun said.
Wang Zhongjun's way of making friends brought a lot of money to his Huayi.
In 2004, assets restructured with TOM brought Huayi 10 million dollars in cash. In 2005, Alibaba President Ma Yun joined in another $12 million.
Subsequently, Focus Media President Jiang Nanchun and others joined in succession.
"You can see, after the listing of Huayi, everyone in this group is undoubtedly making a high return investment. They invest not in Wang Zhongjun, but in Huayi. Making friends is my Wang Zhongjun, but what we do together is Huayi."
All day long, celebrities and celebrities have to deal with and participate in numerous activities. Although Wang Zhongjun is very high-profile, he does not consider himself a celebrity. When the reporter asked his wife, he thought for a moment, then refused to answer. "I never liked to talk about myself." He said.
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