Innovation Boosts Industrial Upgrading &Nbsp; &Nbsp; Wuchuan Shoe Industry Overseas Expansion

　 Innovative technology boosts industrial upgrading, and industries seize foreign markets.

In November 7th, the Guangzhou exhibition hall of Wuchuan Footwear Association opened ceremoniously in Guangzhou Panyu south of the Five Ridges shoe city. The more than 500 square meters international exhibition hall is the "reception hall" of Wuchuan footwear industry. It is responsible for promoting the brand image of Wuchuan footwear industry, providing one-stop service for domestic and foreign merchants to purchase, and also a strategic step for Wuchuan shoe enterprises to expand overseas.

　　 Industry Alliance Overseas expansion of footwear industry in Wuchuan

He Chaowei, a Wuchuan businessman engaged in foreign trade business, has always been concerned about the expansion of Wuchuan's footwear industry in overseas markets. This year, he made a round trip abroad and made a survey of the shoe market abroad. He found that the strength of "going out" of Wuchuan shoes was not enough, the products sold abroad were not large, and the market share in foreign countries was not large. In other words, "there is still much room for development". After returning to Wuchuan, He Chaowei put forward his own ideas to Wuchuan Municipal Committee Secretary Cao Xing and mayor Jiang Yi: with the advantage of foreign trade, a large international exhibition hall was set up in Guangzhou, and the shoe enterprises and shoes products of Wuchuan were sold free, providing a one-stop shopping platform for Chinese and foreign businessmen. His idea has been highly valued by the city leaders.

Wuchuan, known as "the hometown of Chinese plastic shoes" and "the shoe city of South China", is one of the three major bases for plastic shoes production in China. The production of plastic shoes is early, rapid, large scale, complete variety and high market share. It occupies an important position in the same industry in China. The city has more than 400 shoemaking enterprises and more than 20 thousand people in employment. The annual output of plastic shoes is about 1000000000 pairs, accounting for more than 1/3 of the total output of the country. There are more than 50 series of EVA advanced leisure shoes, PVC crystal slippers, PVC foam sandals, rain shoes, labor shoes and so on. The products sell well all over the country and exported to Africa, Southeast Asia, the Middle East, India and other regions. However, for a long time, Wuchuan shoes are mainly sold through Zhejiang Yiwu, or they come from home and abroad, lacking initiative.

In view of the fact that foreign businesses are mainly led by associations, the international exhibition hall of footwear industry is led by Wuchuan shoe industry, and the Guangzhou rhyme step Footwear Co., Ltd. was founded by He Chaoweixin. The order was received on the day of the opening of the 160 thousand pairs of shoes.

"With this platform, we can organize and lead footwear enterprises to participate in the international market exhibitors, keep abreast of the development trend of the international footwear market and integrate with the international trend, so that local enterprises can gradually improve product quality and service quality in the fierce competition in the international market, improve the overall ability to resist risks, and occupy the international market priority." He Chaojun, Secretary of Wuchuan Bopu Street Working Committee, said yesterday in an interview with reporters.

"It is time for Wuchuan shoe industry to join forces and expand overseas market share." A shoe business owner said. {page_break}

　 　 Innovative technology Enhance product competitiveness

"In the 80s of last century, 80% domestic plastic shoes were produced from Bo shop. In 90s of last century, 50% plastic shoes were produced in China. Now only 20% plastic shoes are produced in China. The shoe industry is on the decline. On the one hand, the owners of the shoe enterprises are short-sighted. They are stared at the domestic cakes and have not made efforts to open up foreign markets. On the other hand, the products lack innovation. In this age of innovation, the "big road" is a fatal injury. But at present, we are still weak in mold innovation. " Speaking of the development of plastic shoes, the owner of Wuchuan, Yu Rong, who specializes in shoe mold development and processing, has seen the nature of the problem.

Ou Rong's parents began to make shoes. He also rolled over the shoes industry for more than 20 years, and experienced the adverse effects of the shoe enterprises' pressing each other, ignoring the technology for profits and losses. "Zhou shoes" almost destroyed the brilliant shoe industry in Wuchuan, and pushed his shoe factory to a desperate situation and ended in bankruptcy. He had a more profound understanding of the survival and survival of the shoe industry: shoes sell well, mold is the key. Only by constantly improving the technology and style, can we produce the best selling shoes.

In 2004, when Fujian, Jiangsu, Zhejiang and other places were producing EVA blowing shoes, Wuchuan's shoe companies still used traditional conservative techniques and styles. Ou Rong took the lead in investing in about 200000 and introduced Wuchuan's first EvA air blower, and produced EVA environmental protection blow shoes. Because of the good quality of the blowing shoes and the comfort of environmental protection, the product has been favored by shoe manufacturers since the launch of the products, eliminating the backward production capacity and transforming the production of blowing shoes, thus promoting the upgrading of the footwear industry in Wuchuan.

Through the Phoenix Nirvana Wuchuan shoe industry, we have realized the importance of scientific research innovation. At present, 2 research centers organized by the government have deployed specialized research teams, focusing on the color and style of shoes, and the promotion of specialized teams. In addition, many shoe factories have their own R & D centers.

During the interview, many shoe companies expressed the pressure of innovation. "Enterprises are divided into three parts: R & D, production and sales. The problem of shoe industry in Wuchuan is that it only focuses on production and does not attach importance to research and development and sales. Fortunately, in recent years, some bosses have begun to change their ideas, know the importance of independent innovation brands, and begin to create their own brands, which is a great step forward. Ou Rong said.

It is understood that in recent years, Wuchuan shoe companies rush to Mark trademarks. The existing trademarks include flying swans, sharp hair, bemi green, Xing goose, rainbow molding, shoe sculpture, Jian foot Shi Xi Bu Jia, Mei Qin, Chinese street, among which there are many famous trademarks in the province. In order to help Wuchuan shoe enterprises "go out", the Wuchuan municipal Party committee and municipal government first announced the implementation of the standard of plastic footwear alliance in August 2009.