Farm Kids Give Up Millions Of High Salary Self Created Brand Mask

Li Mengfa is a farmer's son in Taitung, Taiwan. In order to fulfill his dream of starting an undertaking, he resolutely abandoned the annual salary of millions of new Taiwan dollars and chose to create his own brand, "finally".

For the poor Li Mengfa, when he was a child, he was most afraid of the winter and summer vacation, because during the summer and winter vacation, he was able to help the adults grow vegetables and cultivated land in the fields.

To fight in the city

Li Mengfa retired from the army in 1996 and entered the new bank of Taiwan to be responsible for corporate loans, so he had access to many companies.

At that time, when the bank came to work in the evening, he also helped some companies to advertise everywhere. On the one hand, they increased their income and were also familiar with the way of existence of enterprises.

Less than a year, his loan performance rushed to the top of the bank, but Li Mengfa, who was only a senior high school student, knew that he needed to get a promotion.

Later, he automatically pferred to the legal collection department, using holiday lessons, more than two years later, he was elected to the first line of the whole house loan.

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After leaving the new bank, Li Mengfa joined the AMC (bad assets handling company) established by the former bank director, and became the head of the division, with an annual salary of NT $1 million 500 thousand.

More than a year later, he worked with a group of friends to start AMC. But because of his disagreement, he quit business in more than a year.

Inspiration from Japan

After that, he joined the AMC company of Lehman brothers.

Li Mengfa said, in fact, the idea of entrepreneurship has been echoing in his mind; in March 2009, Li Mengfa was determined to create "hresis" company.

As a result of previous visits to Japan, when he saw that he was only a small cartoon character, he could develop all kinds of peripheral commodities. After returning to Taiwan, he decided to do his own creative life service and brand management.

Apply all the mask to create a brand.

Li Mengfa decided to create a facial mask.

In order to develop a brand belonging to his company, Li Mengfa applied almost all the mask on the Taiwan market to his face.

Now, talking about the mask, Li Mengfa has a long way to go. He said that the industry can only sell 80 million pieces a year in Taiwan, and its output value is NT $4 billion.

In order to establish his own consumer group, he locked the consumption target of the mask into the students of various colleges and universities in Taiwan.

He put his company's mask in Colleges and universities, which are usually cheaper than the mask sold by the cabinet.

Li Mengfa went on trial sessions in several universities, with an average student attendance of more than 100 students per activity. Students will also try their experiences at nameless stations.

Because of the strong communication ability and positive evaluation of students, there are hundreds of pens on the search engine.

Green elephants break the famous landmarks of scrap iron

Although Li Mengfa is very creative, but really let "Xisi Si" fame is greatly increased is "Green Island elephant", this originally abandoned slide slide, the image after packaging and the Greek Rui Si combination, let him leap to the "Taipei World Trade Center" venue of the fashion design area.

When he was founded in 2009, Li Mengfa often went online to find ideas.

One day, it happened that Li Mengfa, the Taitung county government in Taiwan, was trying to sell a 80 year old New Taiwan dollar to a 23 year old, disrepair elephant slide. Then, with the new Taiwan dollar, e marked the only elephant sliding slide on the Green Island, hoping to keep countless "green elephants" remembering "historical elephants" and do something for the elephants.

After marking the Green Island elephant, Li Mengfa proposed the Green Island elephant activation plan with the concept of AMC (non-performing assets handling company). He did not expect to get the counselling guidance of the "creative leader" in the Taiwan creative design center of the Ministry of economy and small businesses, and even cooperated with many schools to dispose of the abandoned elephant slides. After the local school children painted it, it turned into an outdoor open art, and recorded the whole process of the elephant activation process in the green island to get a broad response.

Li Mengfa said proudly: "Green Island elephant" has pformed from a dilapidated slide into a green island with its distinctive artistic and cultural assets. It has become the innocence and creativity of the dream elephants, and even the new landmark and scenic spot of Green Island sightseeing. This is the first thing that unexpected, and also the fame of "siruisi".

Li Mengfa said, did not think that the original only because of caring for the heart of the hometown of 100 yuan new Taiwan dollar, later unexpectedly triggered a series of intangible benefits, I am afraid not to use money to measure, all of the "hruixi" corporate image is a lot more.

Must have working experience and clear management mode.

Although it was less than a year after the establishment of "Greek Ruth", its popularity is unmatched by other new start-up companies. Apart from a bit of luck, Li Mengfa is good at combining resources and positive attitude, and is also the reason why his business can get better.

When Li Mengfa was first founded last year, he co worked with other cultural and creative companies to participate in the government's bid. Although he failed in the end, Li Mengfa said that this experience allowed him to know how the public relations department works and how to take part in the government's case.

Li Mengfa also gave advice to those who wanted to start a business.