Another Cultural Industry: Why Is It So Popular In Chinese Sauna?

"Why?

Indeed, once the cultural industry is in force, the pulling effect on China's economy is not half a bit, and its power should not be underestimated.

The economic value of the 41 Shanghai World Expo and the past 2008 Beijing Olympic Games, which have just concluded, will play a great role in promoting the development of related industries.

According to statistics, the direct consumption of the Canton Fair has led to 14.5 times of indirect consumption, and the pulling effect of the cultural industry is particularly obvious.

"Cultural industry is an important direction of China's industrial development. With its low consumption, expanding domestic demand, sustainable development and high added value development value, it has been upgraded to the strategic development position.

As the target industry of national development, especially the content industry, the integration with other industries is also more and more closely linked, and it can not be ignored.

Chen Shaofeng, vice president of Cultural Industry Research Institute of Peking University, said.

However, compared with the developed countries in cultural industry, the development of China's cultural industry has been in a "weak state" for a long time.

Data show that China's cultural industry accounts for 2.8% of GDP, far behind the 8%-12% level of developed countries in Europe and America.

Cao Yuan, a media analyst at Guo Du securities, believes that institutional constraints have tied up the development of the cultural industry. "In fact, the cultural and creative industries are not short of money, but there are still some difficulties in the system, especially in the field of broadcasting and television."

In fact, in recent years, based on the huge space for the development of cultural industry, the promotion of the national soft power and the high added value and strong economic pulling power of the content industry, the state has already tilted the cultural industry on policy.

Among the first 28 GEM companies to be listed, the key support and guidance will include cultural and creative industries, such as Huayi Brothers; the operating assets, business and team of Hunan radio and television will gradually be loaded into the "market main body" Mango media, and formally enter the third round of reform of "separation of production and broadcasting"; the the fifth Plenary Session of the 17th CPC Central Committee communiqu of the party put forward "promoting the cultural industry to become a pillar industry of the national economy". For the first time, the cultural industry will rise to the engine position of promoting China's economic development and industrial pformation.

If two or three years ago only heard some wind and saw some raindrops, today it can be said that the real cultural system reform, especially some reforms that touch deep interests relations, are already near.

With the acceleration of China's cultural system reform, more and more capital is entering this field to rush for gold, and the docking of cultural media industry and capital market is accelerating.

In June 22nd, the Chinese Cultural Industry Investment Fund (China Media Capital), which completed the first phase of RMB 2 billion yuan fund-raising, was formally put into operation and became the first cultural industry fund to be adopted in the national development and Reform Commission, and the scale of the fund was 5 billion yuan.

In addition to the Chinese cultural industry investment fund, many cultural funds have started preparations.

In May 2010, the Ministry of finance led the Chinese cultural industry investment fund has also been approved by the NDRC.

BOC, China International Television Corp and Shenzhen International Cultural Industry Expo Expo Co., Ltd. as co sponsor of the fund, plans to raise funds 20 billion yuan, the first phase of raising funds of 6 billion yuan.

"The Chinese cultural industry has indeed entered a stage of rapid growth, and we have come to a critical turning point."

While Wang Ran is optimistic about the prospect of the cultural industry, he is also full of worries. "The challenge of the future lies in how to use the important resources in the state-owned system to graft the market governance structure and marketization mechanism together, so that we can really build a platform for integrating external resources, only in this way can the media really become stronger and bigger, otherwise it is simply a sum up."