Apparel Businesses Are Ready For &Nbsp; They Are All Rushing To The Sports Wear Market.
Editor's note: tomorrow, tens of thousands of people are watching. guangzhou asian games It is about to open, and many people have already felt the strong atmosphere of the Asian Games. With the opportunity of the Asian Games, people's enthusiasm for sports has also been inspired unprecedentedly: there is a striking sportswear walking on the street; there are three groups playing basketball in the basketball court; there is a professional playing and riding a mountain bike on the green road; and a young and old ascended the mountain. It can be said that "the city is all Asian Games, the whole people are all sports", and smart. business It is also ready to take the lead in befitting the sports apparel market.
Guangzhou Asian Games breeds unlimited business opportunities. Sportswear Is the most direct benefit of the project. Reporters visited the District of Di cannon, Tianhe City famous brand discount stores, friendship stores, new Daxin and other large shopping malls, and found that merchants had already prepared for the "gold nuggets" Asian Games, and consumers were willing to accept the concept of "Asian Games" and "Sports".
Price is popular with people.
Although the Asian Games are coming soon, the reporters found that the prices of sportswear in major stores did not go up too much. On the contrary, reporters could see that many products with high quality and low price could not help but buy the desire to buy.
A pair of brand women's sports shoes 69 yuan, a brand mountaineering backpack 49 yuan, a cotton sports jacket 99 yuan, a Juvenile Soccer 19 yuan...... In the hypermarket, such low price sports products are everywhere. According to the sales staff of the store, the price of these professional sports brands is much more than that of Nike, Adidas, Lining and other domestic and international first-line brands. The prices of these professional sports brands are very close to the people, and they are well received by local consumers. Sales in recent two months are steadily rising.
In addition, reporters found that different types of sports, sports clothing prices difference is more obvious. For example, a set of women's basketball suits or a set of Manchester United Football dresses can only cost 58 yuan, but a set of men's (badminton) Badminton wear costs 90 yuan, which is 35% full.
Design to add elements to Asian Games
"Where can we buy sports suits for Asian Games volunteers?" the Asian Games are approaching. Many people want to have a sports suit full of Guangzhou Asian Games characteristics. Therefore, there are businessmen targeting the market blank, one after another to promote the addition of sportswear elements of the Asian Games. Reporters found that Chinese red, sacred fire, fire pattern, flame, five sheep and other Asian Games torch classic elements are fully utilized by businessmen, becoming a major selling point of sports apparel.
In addition to the Asian elements, in the use of colors, businesses are also more daring to try, in addition to the traditional red, yellow, blue, green and white, such as pink, black, orange and other colors are also favored by businesses, and some also launched the striped pattern, mixed color mosaic pattern, double-sided wear multi-functional clothing, to meet the needs of young consumers in the new mind. For example, a set of brand basketball clothes, the red, yellow, blue, black, orange five colors together, and printed with the Chinese characteristic "dragon totem", greatly welcomed by young men.
Businessmen are optimistic about the Asian Games apparel market.
The Asian Games in Guangzhou allowed many qualified Guangzhou people to re understand sports, and also made sports in Guangzhou gradually become popular. "From the Asian Games to the Asian Games, and then to the Asian Games, this movement can at least continue until the beginning of next year, so it is necessary to develop new sports clothing to seize the market," said Mr. Tang, who operates the garment factory in the district. Mr. Tang told reporters that the Korean sportswear that he is introducing is aimed at women's sportswear market. A series of Han Korean women's wear including leisure sports suit, hooded sports jacket, sports sweater, alphabet pattern sports suit, striped pattern Haren casual trousers, duck tongue cap and sports shoes, "Guangzhou Asian Games, will be a huge market for us businessmen."
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