Huang Shuchao: Overall Operation Analysis Of Buyer's Clothing Enterprises
Many people may be very vague about the concept of buyer designer operation. Huang Shuchao, the buyer director of Guangzhou Fashion Co., Ltd.
Buying enterprise
Of
Overall operation
To do an analysis, we hope to help you.
Buyer Designer
From the literal understanding or not escape from the design frame, the core of its operation is "customer oriented".
business strategy
"To satisfy customers' pursuit of popularity in a quarterly fashion, lock in market segments, identify target customers, and conduct in-depth analysis of their age, occupation, income, body size, access and other basic situations to frame products.
The clothing industry is a fashion industry. Now the fashion trend is changing faster and faster. Consumers are keeping up with the trend. So their demand is always changing. If the enterprise does not design products through detailed market analysis and research, and increase the attraction of products to consumers, it will lead to a disconnect between the design and the market, and the product will not be accepted by the market.
In this part, the buyer has just added many deficiencies in the design of many domestic companies, so as to find more suitable consumer groups from more channels.
In the whole operation, the buyer includes preliminary analysis of the three major information about popular information, market information and competition information, and then initially determines the proposal of commodity planning. Then, through the meeting of the design department and the marketing planning department, we discuss the market demand, target customers and brand's channel assessment, production line evaluation and competitor evaluation, and examine the brand spirit through the analysis and discussion results. After confirming the existing problems, we confirm that the overall commodity concept has been formed. Based on the conceptual theme, color, material, style, and band plan, we have launched group cargo design, and then to production and marketing, including the production plan, sales plan, marketing strategy, marketing strategy, promotion plan and so on.
On the whole, buyers as fashion trends create fashion fairy tales.
Clothing enterprises need to fully grasp the fashion trend of fashion and even the whole society's fashion, so as to find a fashion oriented brand in the market.
"Fashion" is one of the secrets of the success of Italy's famous brand "pomus" in the world. It combines the fashionable elements of the fashion industry and the characteristics of children, and provides consumers with high quality and childlike clothes.
This can be a reference for the domestic children's clothing brands that are willing to take the high-end line. After all, the parents who pay for the high grade children's clothing are the high grade parents. The fashion has already crossed the age limit in the clothing industry.
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