Clothing Consumption Turns To Branding &Nbsp; &Nbsp; Innovation And Diversity Take The Lead.

What clothing brand is the best seller around us? What clothing brand will be the top seller in a year? According to the survey, the changes in the clothing consumption market and the business trend behind these changes are now in fashion. Clothing consumption Forward Branding The times are advancing. Clothing enterprises must grasp the psychology of consumers and grasp the immediate market information in time. Seek novelty and seek difference In order to win the initiative in competition.

　 Attaching importance to self pursuit personality

From the analysis of consumers at different ages, consumers dress more and more about individuation, pursuit of self style and perfection, and the demand for brand clothing is also getting higher and higher. 49.6% of consumers say that clothing is more important to personal image. This makes the market split up. Consumers of different age levels, different economic status and different cultural backgrounds need different clothes. Young people under 18, 18~25 years of age, 25~35 year old white-collar workers, 35~45 senior white-collar workers, and even consumers over 50 years old can find clothes that suit their age and occupation.

Consumers who take the importance of "personalized and appropriate clothing are the first choice" occupy the leading position, accounting for 64.8% of the total. Only a few people have the mentality of following the crowd and pursuing the fashion trend. Nowadays, consumers tend to be more rational in their judgement of fashion. For all kinds of fashion trends, unlike the past, they are blindly following and pursuing. In comparison, the clothing consumption of consumers is showing individuation, and more people begin to pay attention to the clothing that can embody their charm and style. Especially in the younger generation, they are more receptive to new things. They are open and willing to make bold attempts.

　 How to establish brand personality

The establishment of brand personality is to create a symbol, which can represent consumers' thoughts, pursuits and spirits of buying products and services. It can embody consumers' sympathy, produce a sense of identity, satisfy the emotional needs of consumers, narrow the distance between brands and consumers, enhance consumers' reasons for buying, enhance brand competitiveness, loyalty and reputation, thus making the brand develop and enhance. {page_break}

Human individuality is mainly determined by the values, beliefs and characteristics that they develop over time. People always like brands that conform to their own ideas. They tend to like those who are similar to themselves or are admired by their own admirable people or things or things. Therefore, for a certain consumer group, creating a brand with similar personality will be an effective strategy. The closer the brand personality is to the consumer's personality, or the closer the personality they are advocating or pursuing, the more willing they will be to purchase the brand product and the higher brand loyalty.

Brand is the relationship between products and consumers, and it is a consumer experience. If the brand is to be truly exceptional, it must establish a connection with consumers. If the brand not only establishes a rational relationship with consumers, but also enables them to feel strong emotional connections, then brand creation can be successful.

　　 Constant innovation is the trend of the times.

The concept of consumption is changing all the time. It is hard to imagine that the invariable style and style can be based on the present market. Clothing enterprises should avoid duplication of homogenization competition to satisfy consumers' demand for novelty, difference and individuality. In the ever-changing clothing consumer market, businesses must pay attention to the demand of the consumer market, constantly tap new market entry points, seize the opportunity to advocate new fashion ideas, and guide consumers' clothing demand. Facing the increasingly fierce competition in the clothing market, the competition among shopping malls has evolved into brand competition, and at the same time, it promotes the prosperity and development of the whole business market.