Seven Principles Of Thriving Clothing Stores

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First, strive for innovation.

Only the shops that strive to innovate will have a future, stick to the rules or imitate others, and in the end, they will fail.

Every shop can produce additional value only by showing its own characteristics, nor can it increase customers continuously.

Business always suffers difficulties and setbacks, so we must rely on ourselves to break through. We must not make excuses for the unsalable goods, nor can we take the opportunity to sell them at a reduced price.

You must take the courage and determination to seek opportunities in innovation.

Second, pursue growth.

If you do not pursue growth or challenge higher goals, you will not be able to taste the joy and fulfillment of a businessman.

If a businessman just wants to eat and eat together, if he does not care about Chengdu, people who work underneath him will naturally be very disorganized.

Business growth is usually measured by turnover.

If we want to expand our turnover, we must strengthen all related activities, such as sales, procurement, stores, subordinates, funds and so on.

And this strengthening work must be based on a sound overall management concept.

Third, ensure a reasonable profit.

Business must be reasonable and profitable.

You can't attract customers in a cheap way.

You must get better service to get a normal profit.

From normal profits, we take out some of the profits to invest in the business so as to provide better services and better products to our customers in the long run.

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Fourth, take customers as the starting point.

Business must be based on customers' perspective so that he can buy what he wants.

Customer values are not necessarily the same as ours. Besides, customers are divided into men, women and children. Therefore, we should not be able to understand the needs of customers and then satisfy them.

Shops must be sold as shoppers for customers, so that they can understand the needs of customers.

Therefore, knowing customers is the first step in opening a shop.

Fifth, listen to customers' opinions.

As mentioned earlier, we must understand the needs of customers.

How to do this? The best way is to listen.

Clothing business, we must conform to the natural, brainstorming, and then do the thing to do, so that we can go all the way.

If you only sell goods, but you can not listen to customers' opinions, you will not be popular with the public.

In daily business, we must adhere to the humble attitude of listening to the views of customers, as long as perseverance, business will flourishing.

Sixth, seize the opportunity.

The key to success in business is whether we can grasp the opportunity.

If we want to grasp the opportunity, we should always pay attention to choosing the right time to investigate the customers' purchase items and the timing of purchase, which will be convenient for the sale of clothing.

Take the electrical appliance store as an example.

No matter when you go to a customer's house to deliver or repair, do not turn your head when things are done. You'd better take a look at the electrical appliances at home and see if they have any minor problems. At the same time, do a little simple service. This will surely improve your customers' sense of dependence.

When installing air-conditioning to customer's home, you must show a friendly and careful attitude in the process of installation.

At the same time, ask the customer if any friend you know has to buy an air conditioner. If he feels good about you, he will introduce you to the business.

Seventh, give full play to its characteristics.

The shops selling the same things are everywhere. To make customers come, they have to have some features.

The characteristics of a shop are like the characteristics of everyone.

Shops do not have characteristics, become worthless, it is very difficult to have customers willing to patronize.

If two stores display the same goods, but if the service is different, it will make the goods look different, which is the difference between the characteristics of the goods.

Shop characteristics, of course, to meet the needs of customers.

As for how to play, individual considerations should be taken into consideration.

Besides paying attention to regional factors and opening conditions, we should also consider the income level and cultural level of the region.

If shops are located in areas where workers are concentrated, it is best to remain open on Sunday or holidays.

When necessary, business hours can also be appropriately extended.

But sometimes it may be limited by the realistic factors such as space, personnel, skills, funds and so on. Therefore, we should start with the possible issues and step by step to make full use of the characteristics.

For example, it would be a good idea to focus on familiar, competitive products, or introduce customers to customers by more professional managers.

In fact, the characteristics are not limited to commodities. Other services such as good service, gorgeous shops, and sincere staff are enough to attract customers to come to them if they play one or two characteristics.