"Joint Rent" Opens A New Mode Of Clothing Store Management

The price of clothing is rising, the wages of workers are rising, and the freight is going up. For clothing and underwear shop owners, nothing is going up this year, even the rent is rising.

The shopkeepers are not idle.

The rent is rising. "

"I have a shop of 40 square meters, operating underwear, and now I shop 15 square meters to find a tenant."

Faced with the pressure of rising costs, the owners of small businesses have launched advertisements for shared shops, hoping to accumulate their popularity while reducing pressure.

Taking Ms. Lee's shop as an example, the annual rent of her shop was 30 thousand yuan, and the rent rose to 40 thousand yuan as the contract was about to expire.

More importantly, cotton prices have gone up recently, and the price of clothing that is closely related to them is generally high. The price of a decent cotton padded jacket is more than 100, which has led to a very poor business recently.

20 square meters of shops, the monthly rent is between 1500 yuan to 2000 yuan, if the choice of rent sharing, each person only need to pay 750 yuan to 1000 yuan per month, sharing rent to reduce costs is the original intention of many businesses seeking to rent.

Such a practice is what we call the mashup store now, which is similar to dislocation operation. According to the different needs of consumer groups, it integrates the original resources, provides more related services, and reduces operating costs. This is a kind of business.

"Sharing rent" saves money and makes people popular.

Sharing rent saves money on the one hand, and more importantly, accumulating popularity.

I sell clothes, if the other side can sell some accessories, accessories and things like that, it will not only affect my business, but also bring potential consumers to the shops.

Business has influenced each other and driven each other.

The mix shop has sprung up like mushrooms. The "fashion fish" clothing store originally ran children's wear, and now sells all kinds of women's clothing besides selling children's wear.

The store manager said that the sales performance of the new women's clothing increased after operation.

A mother who came to buy children's clothing said, "I used to buy clothes for my daughter here, and now I also sell women's clothing, so I try to dress myself."

A good mix and match strategy will undoubtedly win more market share.

Shops sharing the best products can be similar.

It is not what can be used to share the rent, the best thing is to be able to bring the passenger flow.

For example, selling women's clothing and selling men's wear or children's wear together, selling underwear and selling children's wear or beauty body center together, hairdressing and nail together, sell baked string and sell drinks together.

Sharing the same kind of business is not only for passenger flow but also for business license.

For example, women's wear and children's wear, only need to handle a business license, the two sides sign the rent sharing contract, you can continue business as usual.

If there are different types of items, such as clothing and electrical appliances, they need to go to the commercial and industrial departments for business licenses respectively, and make shops in the middle to make baffles and open two doors.

When hiring a co tenant, a shopkeeper also needs to inspect the goods, local strength and so on.

There will be more and more businesses in the future.

There is still a certain risk in mixed operation.

Businesses should try to operate a "mixed industry" with strong relevance and the same customer group. In particular, we must strictly control the additional cost of "mixed operation".